For all the contents of the report, the public can read the original article of the "Industry Report Think Tank" or click the menu to download and view the report.
Abstract:With the increasing pursuit of quality life by global consumers, the world-renowned social platforms such as Instagram, Facebook and TikTok have become the window for Chinese brands to communicate with the world. In particular, Instagram and Facebook, with their huge user base and high activity, have become the first choice for cross-border e-commerce platforms and brands to deploy their overseas social media homepages. According to the data, the number of homepages on Instagram of cross-border e-commerce platforms Temu, SHEIN, and PatPat accounted for 50.0%, 33.3%, and 46.6% respectively, followed by Facebook, accounting for 37.9%.
The new growth point of content marketing is focused on the influence of social media. The new growth point of brand content marketing lies in how to allow users to enjoy the content and convert it into loyal consumers through the perfect integration of visuals and stories.
In terms of layout, cross-border e-commerce brands have adopted a dual-track strategy of "global + key regions". On the one hand, the proportion of homepages open to the world is significant, such as Temu's number of homepages in Europe accounted for 57.9%, while SHEIN and PatPat have the most extensive homepage layout in the global market. On the other hand, the brand is also precisely positioned to deeply cultivate specific regional markets, and SHEGLAM has the largest layout in East and Southeast Asia. This strategy not only ensures the brand's global reach, but also enables deep connections with consumers in different regions.
E-commerce platforms are more concentrated on LinkedIn, accounting for 65.9%, while e-commerce brands are more inclined to TikTok, accounting for 79.1%. When choosing a platform, brands will make a fine match based on their own product characteristics, target user portraits, and platform characteristics. Instagram, which focuses on visuals, is more suitable for clothing and beauty brands, while LinkedIn, which emphasizes workplace socialization, is more popular with e-commerce platforms.
Excerpts from the report are set out below
Disclaimer: This platform only collects and shares content, and the copyright of the report belongs to the original writing and publishing agency, which is collected and sorted by the "Industry Report Think Tank", if it involves infringement, please contact us to delete; If you have any doubts about the content of the report, please contact the author or publisher.
ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ