On June 28, the BMW After-sales Service Quality Experience Day was successfully concluded at BMW Beijing Express Garbo dealerships. The "Quality Experience Officers" experienced BMW's service concept and professional strength of "responsibility first, long-term companionship" in an all-round way. As a leader in the global automotive industry, BMW is committed to being an influential company with values and a society that moves society forward. Practicing the core concept of "responsibility first", BMW customer service provides more than 7 million Chinese customers with a safe, worry-free and reassuring car experience with high-quality services that exceed expectations.
Start with fun and be loyal to responsibility. Over the past 100 years, BMW has shouldered a sense of responsibility as a luxury brand, and has set no upper limit on the pursuit of safety and quality, and after-sales service is an important part of it. Through the introduction of the Proactive Care Service, BMW has changed the service from "passive" to "proactive": when there is a problem with the vehicle, it will intervene in the problem earlier and more proactively, take the initiative to remind them, eliminate problems and risks at the front end, and ensure that customers have no worries about maintenance, accidents, maintenance, breakdowns, and rescues; The high standards and strict requirements have always made "BMW Strict Selection" original high-quality spare parts and accessories durable, reliable and safe.
In the timeline of service, BMW is a long-termist. Through continuous digital upgrades, BMW has created a seamless customer experience from online to offline, and the use of innovative technologies has brought us closer to our customers and made them more convenient. Whether it's online appointment service, door-to-door pick-up and delivery, real-time vehicle maintenance progress in the e-workshop "chat room", or online payment, a mobile phone can remotely "control" the process at any time. The seamless connection between online digital tools and offline service processes and saving customers' time and costs is also our concern.
Professional and innovative service capability reserves, so that customers can rest assured, worry-free, and assured. BMW's professionalism and reliability are reflected in its comprehensive dealer network, and it is inseparable from professional and continuously improving after-sales technicians and talents. More than 700 dealer stores and service outlets covering 315 cities across the country are the tentacles and windows for customers to perceive service quality. The nationwide promotion and innovative upgrading of the "BMW Network Innovation Program" brings consumers a comfortable and warm service experience. The most important support for service quality is a high-level after-sales service team. The innovative form of training and after-sales skills competition has trained and selected 3,683 service consultants with new energy certification and 2,433 technicians with high voltage certification for BMW, making a strong endorsement of new energy maintenance capabilities.
In the 30 years since entering China, BMW has always adhered to the core value of "responsibility first", maintained its determination in the face of market turmoil, and always only did the right thing. From 0 to 7 million users, BMW's commitment has always remained the same, and through long-term warm service, it has gradually become a "good friend" to accompany customers.