On June 27, the winners of the 12th TopDigital Innovative Marketing Awards 2024 were announced. Tailing stood out with its outstanding innovation and won three major awards, among which the project "Brave the Last Frontier" won the only gold award in the field of travel!
Two projects and three awards, demonstrating marketing strength
As an authoritative event covering the whole process architecture of strategy, technology and creativity, TopDigital Innovation Marketing Festival insists on capturing the latest trends in the industry and mining annual benchmark works, which is highly participated and recognized by various brands, and is known as the vane of innovation in the field of digital marketing. The competition was fierce, a total of 684 companies at home and abroad submitted 3,307 works for the evaluation, and Tailing won three major awards with two projects, once again confirming its strong strength in the field of marketing.
After several weeks of re-evaluation and final review by nearly 100 judges, Tailing's integrated marketing case of "Brave to the Last Arrival of Predecessors" stood out and won the only gold award in the field of travel of the Innovative Marketing Award. In the award-winning case, Sun Muchu, CEO of Tailing Group, became a long-endurance challenge rider and drove to the extremely cold and snowy region, becoming the first president to bravely enter the no-man's land; On New Year's Eve, he had a warm dialogue with treasure blogger Fang Qi and user representatives, and broadcast live around the world in the form of fireside night chats, with countless fans. The cumulative brand exposure of the final case reached 450 million+. The volume of sound has broken the circle in an all-round way.
Sun Muchu, CEO of Tailing Group
The case took #Brave the unseen realm# as the core topic, which detonated users' interest and attention to Tailing across platforms, and finally accumulated 450 million+ brand exposure, with a total of more than 1,000 media reports, and KOLs in technology, automobiles, travel and other fields took the initiative to speak out and interact. Among them, the marketing activities full of freshness such as the good night SMS plan and the live broadcast of no man's land on New Year's Eve have achieved a comprehensive breakthrough in a differentiated form, improved the communication efficiency with users, and enhanced the voice and influence of the Tailing brand.
Sun Muchu, CEO of Tailing Group (middle)
Travel blogger Fang Qi (first from left)
Another project, "2024 Tailing Spring Fashion Conference", won the annual special award and bronze award respectively for new product launch marketing and integrated marketing. Focusing on the theme of "She&He's TAILG", from March 30th to 31st, Tailing launched the first pop-up market on Shanghai University Road, creating a fashion product festival that integrates extreme aesthetics, exquisite craftsmanship and innovative concepts, and finally attracted more than 80,000 people to check in. Through multi-stage integrated marketing strategies, we have successfully broken the new trend of "long battery life +".
Create a new paradigm in marketing
Winning three awards in the fierce competition benefited from the high recognition of Tailing's marketing strength by authoritative experts, and also stemmed from Tailing's in-depth insight into consumer groups and market trends, the continuous expansion of marketing creativity, and the closed-loop upgrade from strategic planning to communication execution.
Tailing's marketing method accelerates iterative innovation and connects users with diversified means. Taking the "Spring Fashion Conference" as an example, Tailing has deeply cultivated the Xiaohongshu platform, enabling female users to take the initiative to speak out around the topic of "Wild Together, Go Chasing the Wind", forming a self-propagation effect. In the case of "Brave the Last Arrival of the Predecessors", through the goodnight SMS program, 45 million users were warmly linked, which received wide attention from young users.
Through various innovative marketing cases, Tailing and users have gradually established a link in line with today's trends. In the future, Tailing will continue to uphold the core values of "pursuit of excellence and innovation", and continue to innovate the brand marketing model, just like the theme of this year's TopDigital Innovation Marketing Festival, "Beyond Boundaries", break the tradition, recreate fashion cases, achieve a new marketing paradigm, and boost the upward growth of the enterprise.