A gathering of heroes, igniting the Central Plains! On June 27th, the Five Star Diamond Leopard Yellow River Heroes Meeting was grandly opened at the Yellow River State Guest House.
Chen Jianlong, Vice Chairman of China Bicycle Association/Chairman of Zhejiang Bicycle and Electric Vehicle Industry Association, Mao Jianguo, Director of the Industry Self-Discipline Convention Supervision Committee of Zhejiang Bicycle and Electric Vehicle Association, Wang Wenqing, Chairman of Taizhou Electric Vehicle Industry Association, and other industry leaders, Wang Luhua, Chairman of Five Star Diamond Leopard Group, Huang Lingsu, Vice President and Chief Financial Officer of the Group, Chen Zhifu, Vice Chairman of the Group, Wang Xiaofei, Vice President of the Group, Li Pan, Director of the Marketing Center, Ye Zhongzheng, Director of the R&D Center, Xu Xu, deputy director of the R&D center, Ma Yongxin, general manager of Zhengzhou Branch of Five Star Diamond Leopard, and other company leaders, participated in the grand event with the heads of various bases, dealers, and media friends, and ignited the Central Plains with the strength of the Yellow River Heroes!
At the beginning of the meeting, Chen Jianlong, vice chairman of China Bicycle Association and chairman of Zhejiang Bicycle and Electric Vehicle Industry Association, delivered a speech. Chairman Chen highly affirmed the development of the five-star diamond leopard, and then talked about the recent development of the whole chain of electric bicycle safety hazards, he believes that this is not only a major event related to the death of major brands in the electric vehicle industry, but also involves the social level and the travel safety of the people. As a member of the industry, for a brighter future for the industry and a better development prospect for the enterprise, we must show the attitude and determination to actively promote the whole chain of governance!
Subsequently, Wang Luhua, chairman of the five-star diamond leopard group, took the stage to deliver a keynote speech on "Leopard Force Attack and All-round Fire". Wang Dong not only comprehensively analyzed the turbulent situation at home and abroad, accurately gained insight into the pros and cons of the current industrial development, but also further clarified the current development advantages of the five-star diamond leopard. In the era of stock competition, coupled with the comprehensive purging of the industry, the reshuffle of the electric vehicle industry has been staged again. Taking the opportunity of the start of the peak season, the five-star diamond leopard convened the heroes to join the Central Plains, with the fundamental purpose of drawing a new picture and exploring new opportunities together.
In Mr. Wang's speech, the participants all had such a development blueprint in front of their eyes: the annual target market share reached 2.66%, and the long-term goal was to break through 5%. From the perspective of strategic positioning, we will unswervingly be the stable and progressive force of the industry; In terms of product research and development, we are determined to build a pioneer in functional two-wheeled electric vehicles; Build a vertical integration project of the supply chain; continue to consolidate the national industrial layout; By realizing the standardization of manufacturing process, production management, process control system, and quality control system, we will ultimately promote manufacturing upgrading; As well as the two-pronged approach of domestic and foreign channel cultivation, we will continue to strengthen the core competition in the market.
Combined with the current industry situation, this moment is a big opportunity for five-star diamond leopard corner overtaking. In fact, the five-star diamond leopard itself also has a competitive advantage over its opponents - on the one hand, actively build the second growth curve, set a benchmark factory to expand the total production capacity, and detonate the national channel, the five-star diamond leopard holds a number of trump cards such as high-quality supply chain resources and outstanding self-developed products; On the other hand, through the construction of IP and the help of digital marketing methods, the brand image of the young mass consumer brand of Five-Star Diamond Leopard has become more and more popular.
In response to the current situation of the industry that needs to be improved, at the meeting, the leading representatives of the Five Star Diamond Leopard Group, the leading representatives of the Zhejiang Bicycle and Electric Vehicle Industry Association, the representatives of suppliers and the representatives of dealers jointly issued the proposal of "Resisting Modification and Safe Travel", which is committed to maintaining a compliant industry order.
Digitalization is an important form of brand empowerment terminals, and the opportunities behind it can also be seen through the current challenges.
Driven by the wave of digitalization, it is not difficult to find that this year, the five-star diamond leopard has significantly accelerated the application of terminal digital technology. Why does Five-Star Diamond Leopard strongly promote digital terminal management? Li Pan, director of the five-star diamond leopard marketing center, responded in his speech: At present, the two-wheeled electric vehicle industry is ushering in new challenges and opportunities, and the oligopoly market, the red sea market, the offline market, and the severe market situation are complex. With the help of digital empowerment terminal management, the advantages of traffic and content are gathered, making Douyin a new position for brand link users. First, it can open up online sales channels and increase more possibilities for terminal stores to make profits. Second, we will build a digital business model to help merchants reduce costs and increase efficiency, and continue to optimize the user car purchase experience.
Highly consistent with the strategy, in terms of product innovation, the five-star diamond leopard fully released its hard-core innovation strength to the guests. In the words of Ye Zhongzheng, director of the R&D center, "In 2024, Five Star Diamond Leopard will deepen product innovation from two dimensions. While continuing to enrich the product category pedigree, according to its own R&D rhythm, we continue to implement user needs into new products, so that a good car of 'Little Cheetah Super Run' can maintain a competitive advantage in the market. ”
In the new product release link, the full matrix of leopard products such as Luxiang, Miduo, Luo Meng, Mecha Leopard, Challenger, and Pioneer made a stunning appearance. Through the meticulous product explanation of Xu Xu, deputy director of the R&D center, the five-star diamond leopard and leopard product lineage has gradually become clear - high-speed electric motorcycles, women's cars, takeaway cars and commuter leopard products have achieved a comprehensive evolution.
Based on the accurate insight into the consumer market and industry trends, the five-star diamond leopard has played the strongest voice in the peak season sprint with a first-class product launch rate and a competitive advantage of new products that are one step ahead. While bringing unprecedented profit dividends to dealers, it also meets consumers' needs for stronger performance and higher-end products.
It is worth mentioning that on how to fully activate the potential energy of terminal development with the help of digital marketing, Douyin officials also sent relevant people to the meeting to give a detailed explanation. The "Douyin Local Life Service", which has strong promotion efforts, high specifications and wide coverage, aims to highlight the "integration of quality and efficiency", maximize the benefits of stores through the seamless connection between online sales and offline sales, accelerate the online transformation of stores, and ensure that all dealers can accurately grasp the core competitiveness of "Douyin Local Life Service".
In addition to in-depth cooperation with Douyin to achieve technology and resource sharing, the fundamental purpose is to promote in-depth brand integration and market expansion through strong linkage, and gather terminal forces to make full use of Douyin's traffic advantages, so as to promote the dual promotion of brand and sales, and realize the transformation from traffic thinking to constant thinking.
Sprint to the peak season, the mission must be achieved! In the last part of the meeting, the marketing iron army took the stage to take the oath, and the meeting came to a successful conclusion in the bright oath of the peak season & service month.
Heroes assemble and join the Central Plains! At the kick-off meeting of the summer new products and peak season, the wonderful performance of the five-star diamond leopard allowed the industry to see the development potential of the little cheetah from the edge and fearlessly moving forward. At the beginning of the peak season, I believe that through the efficient empowerment of this mid-year event, with the strong empowerment of the new leopard products and various marketing initiatives, the five-star diamond leopard will move forward at full speed with cheetah acceleration!