After the OnePlus Ace3 Pro press conference, Li Jie, President of OnePlus China, also gave some replies to the media on the configuration and price of the new phone, and the following are some of the questions and replies extracted.
Question: As mentioned earlier, the sales volume of OnePlus Ace series has exceeded 10 million, and the market size of mobile phones online is almost 100 million units every year, does this mean that OnePlus Ace series has occupied 1/10 of the online market share?
We may currently have 80% of our sales online, and so far, OnePlus is mainly doing more than 2000 yuan layout, and the market size of 100 million units you mentioned, a large part of the market is the market below 2000 yuan, this part of the market OnePlus has not set foot in for the time being.
Question: Why is OnePlus expanding some ecological categories at this point in time? Is it because OnePlus has found some new market needs, or is it because some of the previous products have not well addressed the needs of previous markets?
There are several main factors:
First, OnePlus's user base is growing, and many of these users themselves have (multi-device) needs. Nowadays, many young users have more than one electronic device in their hands, and the experience of interconnection under the same brand will be better, and we have indeed received a lot of feedback from users on this aspect;
Second, after getting feedback from these users, we carefully studied their specific use cases and needs. You can feel that the tablets, mobile phones, and watches we make for the campus or college students have made a lot of optimizations for the scenes of learning, living, and sports on campus. We also found that the needs of students for devices such as tablets, mobile phones, and watches are not very well met.
Based on these factors, coupled with OnePlus's existing technology or product reserves, we (have the ability) to start to do ecological layout.
Question: At present, the overall performance of the Android tablet market is not good, what needs does OnePlus see when it chooses to enter this market at this time? In addition, the Android software ecosystem is weak, and the demand for high-performance scenarios is relatively low, why does OnePlus emphasize performance on tablets?
As I mentioned in the previous question, the main target group of our tablets is college students. For this group, we have done research and found that the frequency of tablet use during their school is actually very high, and the penetration rate of tablets among college students is also very high.
They mainly use tablets in two scenarios: learning and entertainment. In terms of learning, we have optimized and laid out many functions to improve efficiency, such as the panoramic virtual screen function, which can greatly improve the efficiency of online classes and daily learning. In terms of entertainment, in addition to watching videos, gaming is also an important use case. Both scenarios have very high performance requirements for tablets.
Generally speaking, college students have been using tablets for a long time, and buying a new flagship tablet can be used from freshman to senior, and even at the graduate level. In the follow-up, we have also done a lot of functional development for the tablet experience of college students, especially the application part, which will be gradually announced to you.
Question: OnePlus has launched 24G large memory and glacier battery, what do you think of the overall technical status of the mobile phone industry in these two aspects?
Let's talk about batteries first. No matter what kind of user it is, the battery life needs are never satisfied, because the longer the battery life, the better. However, since mobile phones are mobile devices, the volume and thickness of batteries are limited, and in this case, although the energy density of the battery will increase every once in a while, there are also certain bottlenecks, and new materials are needed to further increase the battery density.
From this point of view, there is still room for improvement in the future battery. To achieve good battery life, it is not only dependent on the battery, but also needs to be designed as a whole architecture in terms of software applications, chips, and power management. In the absence of a major breakthrough in materials, the focus of competition is not the absolute size of the battery capacity, which has an upper limit, and the competition is more about the comprehensive endurance. At present, OnePlus's 6100mAh glacier battery has reached a more suitable gold value in terms of capacity and volume on mobile terminals.
24G memory, for the application on the mobile phone from the perspective of capacity is enough, the follow-up key is how to fully release its potential through memory optimization and scheduling logic, in addition, the future 24G memory may have further technical upgrades and progress in the memory transfer rate.
Question: The new logo announced by OnePlus Ace 3 Pro this time will only appear on the Supercar Collector's Edition, what is the connotation of OnePlus's "Ace Performance", and will it become a symbol of OnePlus's performance optimization related technologies in the future?
Ace Performance直译过来就是极致性能。
We were looking for a visual symbol that could accurately express the sense of speed and performance of the Ace series, and the design of the Ace Performance was based on this consideration, and we liked this design very much, and used it in the Collector's Edition of the Ace 3 Pro, which also achieved the ultimate in performance and texture, and we believe that users should like it.
In the future, if the user feedback on this Ace Performance is good, and the performance of our products also meets the standards of Ace Performance, we will consider adding Ace Performance to all Ace series products, which is the current idea and plan.
Question: Recently, I saw some users discussing, why didn't OnePlus Ace Pro adopt a straight screen since it is positioned for performance experience? Many people think that straight screen has many advantages, such as easy film and better gaming feel, what do you think, will OnePlus launch a straight screen or slightly curved screen mobile phone in the future?
If the product performance is very strong, the heat dissipation is also very good, and the large battery can ensure the battery life, and at the same time realize these advantages, you need to reserve a relatively large space in the fuselage. If you use a straight screen, you may have to make some sacrifices in terms of feel, while a curved screen can provide a better grip and overall feel, which is a trade-off.
We have a solution to the problem of filming, and our offline service center can provide users with film service for free.
At the same time, we have also made some special optimizations in the game scenario.
As for the future, both curved and straight screens are likely to appear. We will make trade-offs based on factors such as the thickness of the battery of the product. Maybe the user's preference for curved screen and straight screen is also half and half, these users are real, and in the future, we will also consider the staggered layout of curved screen and straight screen, not all of them are the same.
Question: Regarding the price increase of chips and memory, can you tell us more about the increase?
There is no way to give you the specific value, but the media should know that since last year, there has been a certain price increase every quarter. With the advancement of process technology and the improvement of performance and AI capabilities, the cost of each generation of flagship chips is rising, and what we can do is to use these more advanced technologies to create a better user experience.
Question: Can you reveal some more details about the performance map of Genshin Impact 120 frames, everyone is interested to know how this technology is implemented.
I can't go into too much detail about this technique, but I can share a few key messages. At present, Genshin Impact's 120 fps feature is only supported by OnePlus Ace 3 Pro in the entire Android phone, which is not from miHoYo's official functions or special permissions, but is realized by OnePlus's self-developed technology.
This technology depends on our understanding of the performance of Qualcomm chips, in fact, the utilization rate of GPU in mobile phones is not high, and we have fully released the potential of Qualcomm's GPU through self-developed technology this time.
Therefore, through our performance hack technology, in addition to Genshin Impact, we can theoretically optimize other reloaded games accordingly to provide a better gaming experience than other mobile phones, which is a very advanced technology.
When we first saw this DEMO, they said they could do it, I even thought it was an exaggeration, it's hard to imagine, and it's our own technology, no other phone can do it.
Question: Recently, Apple held a developer conference and unveiled their AI strategy. At present, the Android camp and the Apple camp in the entire mobile phone market have announced their respective strategies, how do you evaluate the difference between Android and Apple in the field of AI?
The future competition situation of AI, on the one hand, depends on everyone's understanding of technology, on the other hand, depends on the understanding of users, who is ahead of these two understandings, will win, no matter which brand is currently in the process of effort, it is too early to judge who will win in the future, who wins and who loses.