OnePlus Li Jie: The trend of AI mobile phones is irreversible, and the mobile phone industry may meet the tide of price increases

Beijing News

2024-06-30 10:08The official account of the Beijing News

The full text is 1706 words, and it takes about 5 minutes to read

Highlight the point

01 Li Jie, President of OnePlus China, said that the trend of AI mobile phones is irreversible, and people will increasingly start to use AI functions to solve problems in life, work and study.

02 He believes that the key to the future lies in everyone's understanding and construction of user scenarios, technology is technology, and how to transform technology into a better experience to bring users is the core.

03Due to the continuous increase in the price of chips and memory, the mobile phone industry may usher in a collective price increase tide, and everyone is on the same starting line, competing for the understanding of users and the ability to define products.

04In addition, Li Jie said that new materials are needed to further improve battery density, and there is still room for improvement in batteries in the future.

05At the same time, OnePlus also released a series of new IoT ecological products, including OnePlus Tablet Pro, OnePlus Watch 2, etc.

Technical support is provided by Tencent Hybrid Model

"Globally, both device-side and cloud-side AI are growing rapidly, and this trend is irreversible, and people will increasingly start to use AI capabilities to solve problems in life, work, and learning." On the evening of June 27, Li Jie, president of OnePlus China, said this after the OnePlus Ace 3 Pro new product launch conference.

In an interview with the Beijing News and other media, Li Jie also said that the three basic elements of AI are perception ability, computing power and algorithms. In these three aspects, there is no significant gap between several domestic mobile phone manufacturers. "I think the key to the future lies in understanding and building user scenarios. Technology is technology, and how to transform technology into a better experience for users is the core. ”

This year, there is a trend of price increases in chips and mobile phone memory components, will the mobile phone industry usher in a collective price increase tide? Li Jie said that in the case of continuous price increases in chips and memory, many products and manufacturers will choose to increase prices in the future, which is the general status quo in the industry.

Li Jie, President of OnePlus China, was interviewed by the media after the launch of the OnePlus Ace3 Pro. The OnePlus Ace3 Pro is powered by the third-generation Snapdragon 8 mobile platform.

Mobile phone AI has become an irreversible trend

The way forward is to refactor the system

With the wave of artificial intelligence and the development of large models, "AI mobile phones" are frequently mentioned by the industry. To what extent has AI mobile phones developed, and what variables will it bring to the industry? Li Jie said that globally, both device-side and cloud-side AI are growing rapidly. At present, some of the capabilities and functions of AI do bring a good experience to users. "However, the matching relationship or pulling effect between AI functions and final mobile phone sales has not yet been particularly clearly perceived."

However, Li Jie also emphasized that the experience itself is good for users, and the trend is irreversible, and people will increasingly start to use AI functions to solve problems in life, work and study. "Instead of talking about AI around devices, let's go back to the scenario. Both mobile phone manufacturers and Internet of Things (IoT) manufacturers should look for actual user scenarios in AI applications and import the entire AI plan and function based on the scenario. ”

Mobile phone manufacturers have entered the game of large models and artificial intelligence, is it possible to bring a new round of reshuffle? In this regard, Li Jie said that the three basic elements of AI are perception ability, computing power and algorithms. In these three aspects, there is no significant gap between several domestic manufacturers. "The key to the future lies in the understanding and construction of user scenarios. From this point of view, the future trend will definitely be to reconstruct the OS (system), to fully penetrate AI capabilities into all aspects of the mobile phone system, and to dispatch these capabilities when needed. ”

"Whether AI will cause an industry reshuffle has not yet reached this stage. Before smartphones, the digital industry relied more on hardware thinking iteration, what is strong and what is iterative. In the future, the entire industry will evolve to software thinking, which defines product thinking based on user experience. Hardware, software, and AI, both on the device side and the cloud side, are ultimately the means to achieve this goal. The understanding of the user experience and the ability to integrate resources and technology will be key and watershed. Everyone is moving in this direction. Li Jie said.

Users never meet their needs for battery life

New materials are needed to further increase battery density

The OnePlus Ace3 Pro is equipped with a 6100mAh glacier battery and 24GB of RAM jointly created with CATL. When asked about the technical status of the mobile phone industry in terms of battery life and memory, Li Jie responded to the Beijing News Shell Finance reporter that users' demand for battery life will never be satisfied. However, mobile phones are mobile devices, and the size and thickness of the battery are limited. Although the energy density of batteries will increase every once in a while, there are also certain bottlenecks, and new materials are needed to further improve battery density.

From this point of view, there is still room for improvement in the future battery. To achieve good battery life, it is not only dependent on the battery, but also needs to be designed as a whole architecture in terms of software applications, chips, and power management. "In the absence of a major breakthrough in materials, the focus of competition is not the absolute size of the battery capacity, there is an upper limit, and the competition is more about the comprehensive endurance." Li Jie said.

He mentioned that there are trade-offs or contradictions between the experiences involved in a battery, such as battery density, charging speed, safety, battery life, and battery stability during use. "The biggest difference here is everyone's understanding of what is a good battery charging experience, battery life experience, battery aging and life, etc., different understandings will lead to different trade-offs and choices of various manufacturers. In terms of raw materials, such as silicon carbon anodes, there is not much difference. ”

In terms of memory, Li Jie said that 24G memory is enough for applications on mobile phones from the perspective of capacity, and the key to the follow-up is how to fully release its potential through memory optimization and scheduling logic, in addition, the future 24G memory may have further technical upgrades and progress in memory transfer rate.

At the press conference, OnePlus also released a series of new IoT ecological products, including OnePlus Tablet Pro, OnePlus Watch 2, etc. "Nowadays, many young users have more than one electronic device in their hands, and the connected experience under the same brand will be better; The student group's demand for devices such as tablets, mobile phones, and watches is not very well met. Many of these products and technical solutions are interoperable. ”

This year, there is a trend of price increases in chips and mobile phone memory components, will the mobile phone industry usher in a collective price increase tide? In this regard, Li Jie said that with the advancement of process technology and the improvement of performance and AI capabilities, the cost of each generation of flagship chips is rising, and many products and manufacturers will choose to increase prices next, which is the general status quo of the industry. "Everyone is on the same starting line, and the competition is still about the understanding of users and the ability to define products."

Beijing News Shell Financial Reporter Sun Wenxuan

Edited by Tao Ye

Proofread by Zhao Lin

View original image 115K

•