In the midsummer of June 2023, Sephora China ushered in the grand opening of its first futuristic concept store. This is not only a simple store expansion, but also a revolution and disruption of the beauty retail industry. With this opening, Sephora not only joined hands with 35 beauty brands around the world to bring more than 220 exclusive new products, but also joined hands with Hanshow Technology to present consumers with an unprecedented feast of digital and intelligent beauty services, jointly creating a new benchmark for beauty shopping in China.
With the rapid development of technology and the continuous upgrading of consumer demand, digital and intelligent shopping experience has become an important development trend in the retail industry. In this context, Sephora, with its keen insight and forward-looking strategic vision, took the lead in the exploration and practice of digital stores in the industry. As the world's leading provider of digital store solutions, Hanshow Technology has become Sephora's best partner in this field with its excellent technical strength, perfect service network and continuous investment in innovation.
In Sephora's future concept store, consumers can deeply feel the convenience and comfort brought by intelligence and digitalization. High-tech equipment such as electronic price tags, smart try-on mirrors and VR virtual try-on not only allow consumers to understand the products from all angles, but also make the shopping process easy and enjoyable. In particular, Hanshow's ESL solution has been widely used in Sephora stores. This solution not only realizes the rapid update, unified distribution and management of product information, but also allows consumers to jump to the Sephora online mall with just one touch through intelligent recognition technology, browse the detailed information of the product, user evaluation, etc., and truly realize the seamless connection between online and offline.
It is worth mentioning that Hanshow's ESL solution also solves the special needs of Sephora in the beauty retail scene. In Sephora stores, there are a large number of beauty and fragrance products on display, and the chemical components in these products may cause corrosion in long-term contact with electronic products. In response to this problem, Hanshow Technology has specially developed anti-corrosion and high-stability ESL products to ensure the normal operation of stores and the shopping experience of consumers.
Li Liangyan, Senior Vice President and General Manager of Global Sales of Hanshow Technology, said, "Hanshow Technology has always been committed to helping customers succeed with digital means. In the future, we will continue to work closely with Sephora to provide more comprehensive and professional digital store solutions for the special needs of the beauty business." We believe that with the joint efforts of both sides, Sephora will create more brilliant results in the Chinese market. ”
The opening of Sephora's Future Concept Store not only brings a new shopping experience to consumers, but also sets a new benchmark for the entire beauty retail industry. As an important part of the future of retail, digital stores will create more flexible, efficient and intelligent sales channels for retailers, and enhance brand image and market competitiveness. As a leader in this field, Hanshow Technology will continue to lead industry innovation, provide more retailers with high-quality digital store solutions, and jointly promote the digital transformation and upgrading of China's retail industry.
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