On June 26, 2024, a publicity and release event of "Baiyun International Airport Guangzhou Industry and Information Technology - Famous and Excellent Product Experience and Exhibition Platform" jointly organized by Guangzhou Municipal Bureau of Industry and Information Technology and Baiyun Airport was successfully concluded on the third floor of the T1 terminal of Baiyun International Airport. As one of the first representatives of fashion enterprises to settle in Baiyun Airport, Schneemann became one of the highlights of the event with its unique fashion value and innovative ideas.
The big coffee guests "appeared" and the Cantonese fashion shined
Comrade Gao Yuyue, Deputy Secretary-General of the Municipal Government, leaders of the Working Committee of the Municipal People's Congress, leaders of the Economic Working Committee of the Municipal People's Congress, leaders of the Municipal Bureau of Industry and Information Technology and the heads of the Office, Fund Management Office, Consumer Goods Industry Department, responsible comrades of the Municipal Bureau of Commerce and the Municipal Council for the Promotion of International Trade, leaders of Baiyun International Airport Management Group and heads of relevant departments, heads of Guangzhou Radio and Television Station, exhibition and sales enterprises on the platform, and representatives of Guangzhou Gongxin Famous and Excellent Product Brand Library of Baiyun International Airport/news media and other important guests attended the event. Hu Jingtao, Executive President of Schneemann, and Liu Lei, Director of Schneemann Brand Empowerment Center, were invited to attend as representatives of brand library enterprises.
In the warm-up interactive part of the event, Schneemann brand joined hands with Guangzhou TV animation IP Huaguoshan big orange puppets and supermodels representing oriental art and fashion, jointly invited leading guests and citizens and tourists to participate in check-in interaction, and distributed postcards around "Fashion City Guangzhou Release", so that fashion and culture can be perfectly integrated here.
At the beginning of the event, Comrade Gao Yuyue, Deputy Secretary-General of the Municipal Government, took the lead in delivering a speech. In his speech, Deputy Secretary-General Gao Yuyue pointed out that in recent years, Guangzhou has made great efforts to build a platform of "Guangzhou Release, the Capital of Fashion", and has promoted the fashion industry cluster to achieve new breakthroughs and new results with the fashion release platform as the traction.
The construction of Guangzhou Gongxin Famous and Excellent Product Experience and Exhibition and Sales Platform is one of the important measures to accelerate the construction of the "Fashion Capital, Guangzhou Release" platform, which will better promote the brand story of Guangzhou's consumer goods industry, fully demonstrate the strength and charm of domestic products, lead the new national trend, and build a golden bridge, so that Guangzhou famous and high-quality products can reach all over the world!
It is hoped that Guangzhou's famous fashion consumer goods enterprises will make full use of the external radiation role and external exhibition window of Baiyun International Airport to enhance the international popularity and competitiveness of the brand, and promote the conversion of passenger flow into consumption increment.
Immediately afterwards, Qi Yaoming, deputy general manager of Baiyun International Airport, also took the stage to make a wonderful speech, in which he mentioned that Baiyun International Airport Guangzhou Gongxin Famous and Excellent Product Experience and Exhibition Platform is not only a place for commodity display and sales, but also an important window for industrial innovation and brand upgrading in Guangzhou and even the entire Guangdong-Hong Kong-Macao Greater Bay Area. Through this platform, the famous and high-quality products in Guangzhou and its surroundings can be promoted to the whole country and even the world, so that more people can understand the charm of Guangzhou manufacturing and feel the uniqueness of Guangzhou brand.
In the future development, Baiyun Airport will continue to increase investment and support for this platform, and continuously enhance its brand influence and market competitiveness; It will actively introduce more high-quality enterprises and products, enrich the display content of the platform, and improve the shopping experience of consumers. He also extended a warm welcome to the participating enterprises and looked forward to further strengthening cooperation with enterprises and jointly promoting the economic development of Guangzhou through this event.
Subsequently, Hu Jingtao, CEO of Schneemann, was invited to the stage and made a passionate speech on the entry into the "Baiyun International Airport Guangzhou Gongxin Famous and Excellent Product Experience and Exhibition Platform" and participation in this publicity and release activity. In his speech, Mr. Hu emphasized that under the care of the relevant leaders of the Guangzhou Municipal Bureau of Industry and Information Technology, the "Baiyun International Airport Guangzhou Industry and Information Technology Famous and Excellent Product Experience and Exhibition Platform" was successfully implemented. Schneemann is honored to be one of the members of the platform and participate in this promotional event.
In such a trend-leading frontier, Schneemann will always uphold the persistent pursuit of home aesthetics and a deep understanding of consumer needs, constantly innovate design, improve product quality, and wholeheartedly strive to let hundreds of millions of tourists and high-net-worth consumers around the world enjoy high-quality and fashionable home furnishing products and services, and promote the products and images of Chinese brands to a wider world stage!
In the store inspection of the event, the leaders of the Municipal Bureau of Industry and Information Technology paid special attention to the exhibition and sales platform of Schneemann during the inspection of the event. Leaders and media friends from all walks of life spoke highly of Schneemann's products and design concepts, and recognized the contribution of Schneemann brand in the field of home fashion.
As the southern gate of China, Guangzhou has a profound cultural heritage and innovative spirit, and the participation of the Schneemann brand is a microcosm of the development of Guangzhou's home fashion industry.
Born and raised in Guangzhou, Schneemann is a 21-year-old custom home furnishing brand bred in Guangzhou, an open hot land. With four production bases of 650,000 square meters and nearly 2,000 distribution and service outlets across the country, its products are exported to Southeast Asia, the Middle East, North America and other important global markets.
Schneemann has always positioned the Guangzhou Gongxin Famous and Excellent Product Store of Baiyun International Airport as a "third space" outside of work and life, with the high purity of the space as the core, and the aesthetic thinking of the whole case, to create a space integrating smart life, fashion aesthetics and high purity philosophy. Through the business card of Guangzhou Fashion Capital, it conveys the brand's definition and attitude towards fashion, advocates a high-purity value and lifestyle, and resonates with the international trend!
In line with international standards, Schneemann strongly launched the "Fashion Appointment"
Schneemann said that under the support and guidance of the Guangzhou Bureau of Industry and Information Technology, with the help of the Guangzhou Industry and Information Technology - Famous and Excellent Product Experience and Exhibition Platform and Guangzhou Fashion Release Platform, through more diversified forms of brand activities, expand the coverage and influence of the brand, enhance brand awareness and reputation, and run to a broader world together with Baiyun International Airport! At the same time, we also warmly welcome VIPs to temporarily put aside their daily anxieties, come to the store to sit down, take a look, relax and enjoy a relaxing moment.