On July 1, the author walked into Jinxu Flour Industry Co., Ltd. in Longyao County, Hebei Province, and saw that Chen Na, a staff member of the company, was leading a group of young people to explain while looking at the exhibition boards.
On July 1, in the steamed bread workshop of Jinxu Noodle Food Co., Ltd., Oriental Food City, Longyao County, Hebei Province, Chairman Wang Shemin introduced sugar-controlled steamed bread to customers. Photo by Zhang Dongru
"Our steamed bread is different from the general steamed bread, the general steamed bread has 2 taels, ours is only 60 grams, although it is small, but there is a lot of energy, people eat not fat but strong." Chen Na explained.
On July 1, in the steamed bread workshop of Jinxu Noodle Food Co., Ltd., Oriental Food City, Longyao County, Hebei Province, Chairman Wang Shemin introduced sugar-controlled steamed bread to customers. Photo by Zhang Dongru
The young people listened very carefully, and some of them even took notebooks and took notes as they listened. They are the owners of the newly joined Jinxu "Health Hut", and they have made a special trip to train and prepare for the operation of the "Health Hut".
"I'm from Nangong, I saw the video posted by Chairman Wang Shemin of our Jinxu noodle industry on Douyin, and the 'Internet celebrity steamed bun' introduced by Chairman Wang immediately attracted me, both healthy and weight loss, and I signed up as soon as possible." Feng Jiemei, who just applied to join the franchise store, said.
"I'm from Lincheng, and it's been less than a week since I joined Jinxu's 'Health Hut', and yesterday I have received orders of more than 20,000 yuan, including steamed buns and noodles, and the sales are very hot." Zhao Ruifang said.
"Our steamed bread production line was produced at the beginning of this year, once put into the market, it was sought after by consumers, in short supply, and soon became a 'net red steamed bread'" Wang Shemin said proudly, "Now we only have one production line, producing 7,000 steamed bread per hour, 70,000 a day, far from meeting the market demand." ”
On July 1, in the fast-cooked noodle workshop of Jinxu Noodle Industry Food Co., Ltd., Longyao County Oriental Food City, employees were inspecting the operation of the intelligent cooking production line. Photo by Zhang Dongru
Jinxu Noodle Industry is located in Longyao County Oriental Food City, is a high-tech enterprise that develops, produces and sells healthy sugar-controlled food. In 2019, Wang Shemin set his sights on low GI (glycemic index) sugar control noodles and seized a new highland of domestic functional foods. He cooperated with colleges and universities, and after repeated experiments, he was the first in Korea to develop semi-dry noodles based on soba noodles. Once the noodles were listed, they were welcomed by people with diabetes, prediabetes and weight loss, and won the national invention patent, the first prize of China's flour product preservation and quality control technology research and development, and the honorary title of Hebei A-level R&D center.
On July 1, the "Central Kitchen" project under construction of Jinxu Noodle Food Co., Ltd., Oriental Food City, Longyao County, Hebei Province. Photo by Zhang Dongru
This year, Wang Shemin has set his sights on sugar-controlled steamed buns and sugar-controlled bread. The company cooperated with Jiangnan University and Hebei Agricultural University to build a "joint research center for flour products" and "GI laboratory", invested nearly 8 million yuan to purchase small-scale, pilot-scale and inspection instruments and equipment, attracted more than 40 technical experts, and established a technical team with reasonable structure, strong research and development capabilities and high business quality.
On July 1, in the steamed bread workshop of Jinxu Noodle Food Co., Ltd., Oriental Food City, Longyao County, Hebei Province, Chairman Wang Shemin introduced sugar-controlled bread to customers. Photo by Zhang Dongru
Wang Shemin said: "Buckwheat is rich in dietary fiber, bioflavonoids, sugar alcohols and other components, which can improve basal metabolism and have a certain effect on controlling blood sugar and blood lipids. The company's research and development of 'semi-dry noodles for diabetics and their production methods' has been authorized by the national invention patent, and the low-GI steamed bread series products launched this year are also well received by consumers. ”
The picture shows that on July 1, in the "GI Laboratory" of Jinxu Noodle Industry Food Co., Ltd., Oriental Food City, Longyao County, Hebei Province, the staff was doing experiments. Photo by Zhang Dongru
On July 1, in the fast-cooked noodle workshop of Jinxu Noodle Food Co., Ltd., Oriental Food City, Longyao County, Hebei Province, employees inspected the packaged noodle products
The new steamed buns in Jinxu Noodle Industry are similar to the semi-dry noodle formula, but they have newly added yam powder, monkey mushroom powder, yellow chrysanthemum powder, etc., which are more balanced in nutrition and have a better effect on reducing fat and sugar. Wang Shemin took out a test report, which clearly stated: After the zebrafish experiment, the black buckwheat steamed bread product has the effect of assisting in lowering blood sugar under experimental conditions.
"Internet celebrity steamed buns" are indeed popular, and the company achieved sales growth of 26.5% in the first half of the year. Now the "Internet celebrity steamed buns" are only sold in the company's own "health huts", and have not really been pushed to the market, and 31 "health huts" are distributed in Xingtai City and its subordinate counties. Recently, Shijiazhuang, Handan, Hengshui, Cangzhou and other businesses have asked for cooperation, and the output has been far from keeping up.
"We are preparing to build a 'central kitchen', and in the future, our sugar-controlled buns and sugar-controlled dishes will be developed one after another, so that consumers can choose according to their own tastes and preferences." Wang Shemin said.
On July 1, the product exhibition center of Jinxu Noodle Food Co., Ltd., Oriental Food City, Longyao County, Hebei Province, introduced various noodle products developed by the company to customers
On July 1, in the finished product warehouse of Jinxu Noodle Food Co., Ltd., Oriental Food City, Longyao County, Hebei Province, the staff loaded the noodle products and sold them to the market
It is reported that now, Jinxu noodle industry has 3 national invention patents, 6 utility model patents, 3 appearance patents, and has two enterprise standards of "raw wet whole wheat flour products" and "raw wet flour products". Rated as an A-level R&D center and a high-tech enterprise; About 6,000 sales outlets have been established in China, and the sales network covers more than 200 cities, and last year, the output value was 152 million yuan. (Pan Zhifang, Zhang Dongru, Wang Shuo)