China Food Safety Network News (Qiu Liangjing) In September 2023, Xiaolu Lanlan's first batch of nutritional products were officially launched on Douyin, with sales exceeding 1.5 million in three days of launch, and creating a popular product with sales of more than 70,000 pieces - DHA walnut oil gel candy. Under the strategy of "D+N" omni-channel collaboration, Xiaolu Lanlan has made multi-dimensional efforts in various channels, and the children's nutrition series has won the first battle.
"Good content and cheap", Xiaolu Lanlan replaces high promotion with a good reputation of high cost performance, and truly gives profits to consumers, which has become the key to the favor of consumers for Xiaolu Lanlan nutritional products.
In addition to the DHA walnut oil gel candy that exploded at the first launch, the Deer Blue Blue nutrition series has also incubated a number of hot-selling products that are widely praised by consumers, such as calcium and zinc liquid drink and vitamin C jumping straight drink powder, among which the ultra-cost-effective calcium and zinc liquid drink has become an evergreen tree in the sales list of major nutrition products and the list of influencers.
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In less than a year since its launch, Xiaolu Blue Calcium Zinc Liquid Drink has sold more than 1.1 million pieces in all channels, with a total sales of more than 34 million, and has provided cost-effective nutritional supplement services for more than 600,000 Chinese mothers and fathers. In the main channel for the sales of calcium and zinc liquid drink - Douyin short video, Xiaolu Blue Blue Calcium and Zinc Liquid Drink has cooperated with more than 12,000 short video experts this year, with sales of more than 21 million and a product praise rate of up to 90%, becoming a phenomenal popular product in the children's calcium, iron and zinc market on the Douyin platform.
Behind the hot sale is the public's recognition of this product. Xiaolu Blue Blue Calcium Zinc Liquid Drink Selected Organic Calcium, 15ml per bar, calcium content up to 270mg. At the same time, zinc gluconate, an organic zinc that has little irritation to the gastric mucosa and is easy to absorb, is specially added, and the zinc content of each strip is as high as 2.4mg. The ingredients are clean, no added sucrose, coloring, preservatives, sweet and sour strawberry flavor, delicious and reassuring. This calcium and zinc liquid drink, which fully meets the nutritional needs of children, also breaks the image of expensive nutritional products in the traditional cognition, and has won the favor of consumers with ultra-low price and high cost performance.
It is reported that with the ideal of "making nutritious products affordable for children in mountainous areas", Xiaolu Lanlan will continue to move forward in the children's nutrition track.
Editor: Han Yao
Proofreading: Jing Pengpeng
Source: China Food Safety Network