Call for content
With the theme of "Happy Public Welfare Lighting Up Dreams", combined with Fucai elements and public welfare concepts, integrated into public welfare scenes, public welfare posters, public welfare videos, and public welfare activity programs.
(1) Creative direction
1. Public welfare fucai: embodies the "help the elderly, help the disabled, orphans, help the poor" of the purpose of issuance, "everyone public welfare at hand" public welfare concept, show the welfare lottery public welfare contribution, highlighting the "for the benefit of the society, add color to life" fucai mission.
2. Cultural Fucai: embodies the "public welfare, charity, health, happiness, innovation" of the Fucai culture, the spread of excellent traditional Chinese culture, showing the Chinese welfare lottery "Fu" culture.
3. Responsibility Fucai: Embody the "responsibility, integrity and transparency, pragmatic innovation, open and collaborative" Fucai values, spread the "many people buy less, entertaining, do what you can, rational purchase color" health lottery concept, show a responsible welfare lottery image.
(2) Type of solicitation
1. Graphic category: no limit to style, posters, comics, illustrations, hand-drawn, text posters, etc., the format is JPG, the specification is A3 (297×420mm), the resolution is 300dpi, you can submit a single work or a series of works, the number of posters in the series does not exceed 3, and each work does not exceed 10MB.
2. Video: 15s-5min in duration, short video, VLOG, micro film, animation video, documentary, etc., horizontal and vertical screen are not limited, the resolution is 1080P, the horizontal video aspect ratio is 16:9, and the format is mp4.
3. Activity plan: The submission format is word, PPT or pdf, and it is required to create a public welfare activity planning plan in combination with the theme, online activities, offline activities, cross-border cooperation, and IP cultural and creative directions. The programme framework includes: background and objectives; Strategic analysis (detailed data and reasonable citations); activity planning; creative design execution; Advertising budget and media plan (budget of 200,000-1 million).
Solicitation Target
Open to the public to solicit public welfare creative works. China Welfare Lottery practitioners, distributors, practitioners of related units, enterprises and institutions engaged in design, creativity, video production and other businesses, as well as units and individuals who care about and support the development of the welfare lottery, can participate in the form of individuals or groups (units).
Event Rewards
(1) Plane class
3 first prizes, each with a bonus of 5,000 yuan (before tax);
5 second prizes, each with a bonus of 2,000 yuan (before tax);
20 third prizes, each with a bonus of 500 yuan (before tax);
A number of excellence awards, award certificates, and excellent works display.
(2) Videos
3 first prizes, each with a bonus of 8,000 yuan (before tax);
5 second prizes, each with a bonus of 3,000 yuan (before tax);
20 third prizes, each with a bonus of 1,000 yuan (before tax);
A number of excellence awards, award certificates, and excellent works display.
(3) Activity plans
3 first prizes, each with a bonus of 5,000 yuan (before tax);
5 second prizes, each with a bonus of 2,000 yuan (before tax);
20 third prizes, each with a bonus of 500 yuan (before tax);
A number of excellence awards, award certificates, and excellent works display.
The tax shall be withheld and paid by the China Welfare Lottery Issuance and Management Center in accordance with the law.
(Source: China Fucai)
