From July 8th to 11th, China Construction Expo (Guangzhou) will be held at the Canton Fair Complex and Poly World Trade Center Expo. It is expected to attract more than 2,000 exhibitors, with an exhibition area of nearly 400,000 square meters and more than 100 high-end conference activities. As the gathering place of the leading brands of the whole industry chain of China's home furnishing construction and decoration, the exhibition is known as the "world's first exhibition in the home furnishing construction and decoration industry" and the reputation of "the debut platform of champion enterprises", and will fully show the magnificent picture of the whole industry chain of home furnishing and decoration.
As a leading brand in the industry, TATA wooden doors will also make another stunning appearance, bringing a feast of vision and innovation.
It is reported that at this construction expo, TATA wooden doors will combine the new product launch conference on the summer solstice day with the China Construction Expo (Guangzhou), and will display the new wooden door products developed in more than half a year, showing the technical strength and research and development capabilities of TATA wooden doors in a single category, and further consolidating the professional positioning of "one meter wide and 10,000 meters deep". At the same time, it will release a customization strategy, and through the release of space customization products, it will iterate from a single category to create an overall space aesthetics.
25 years of silent noise reduction, "one meter wide and 10,000 meters deep"
As the vane of the industry, every move of TATA wooden doors has attracted the attention of people inside and outside the industry. Its simple and fashionable products and continuous breakthrough and innovative design and technology iteration are also deeply loved by consumers.
This year marks the 25th anniversary of TATA wooden doors, and 25 years is dotted in the long river of time, but it is not easy for enterprises to maintain health and sustainable development for 25 years.
What is the 25-year-old TATA wooden door along the way? On the occasion of 25 years, TATA wooden doors are also thinking about what is a good brand to serve the people? Some time ago, TATA wooden door "25 more daring" brand attitude film, TATA wooden door chairman Zong Ruiyuan gave the answer: walk with the times, empathize with users!
In the past 25 years, TATA wooden doors have developed from "three shareholders, five workers, and three shacks" to a big family of more than 20,000 people, and has six production bases, 29 factories and more than 2,300 stores across the country.
Over the past 25 years, TATA wooden doors have released more than 20,000 door models, has more than 190 design patents, and has won the trust and respect of more than 8 million users.
In the past 25 years, the new product launch conference has been held in December for 13 consecutive years, and the "Winter Solstice Appointment" has been successfully built from the brand conference to the annual "industry vane" of the wooden door industry.
In 2012, the noise reduction and mute door was launched, and the first 45° oblique soft magnetic suction technology was created; In 2017, in order to solve the winter heating problem of southern users, the warm core door was launched; In 2019, in order to make every home have a safe house, an indoor fire door was developed; In 2020, in order to meet people's pursuit of exquisite home furnishings, a minimalist noise reduction and silent door will be launched; In 2021, in order to liberate children's artistic nature, children's graffiti doors will be launched; In 2021, in order to better solve the problem of indoor noise, the active noise reduction mute door will be launched; In 2023, we will complete the upgrade of 5 dimensions and reshape the standard of a good wooden door......
On the road of focusing on wooden doors and silent noise reduction, TATA wooden doors always adhere to the principle of "one meter wide and ten thousand meters deep".
Over the past 25 years, TATA wooden doors have become the representative of the category of "doors", successfully building the brand into a category, and has a strong guiding force and voice in the industry.
"Make a better door for more people", which also means meeting the needs of more home users. For this corporate mission, TATA wooden doors always sincerely communicate with users, capture users' needs and pain points, and constantly innovate, trial and error, improve and iterate products and services.
Adhere to the original intention, broaden the boundary, and anchor long-termism
With the improvement of the economic level and the improvement of consumers' demand for home furnishings, TATA wooden doors always adhere to the original intention, move forward along their own path, and put product innovation and user needs in the first place.
While continuously consolidating the core competitiveness of its wooden door products, in the face of market development and changing consumer needs, TATA wooden doors actively innovate and change.
In June last year, TATA Wooden Doors launched the high-end home furnishing brand TATACASA, which sparked widespread discussion in the industry.
In the face of questions from the outside world, Zongruiyuan said that after more than 20 years of development, from incremental to stock market changes, coupled with the younger and diversified consumers, as well as the development of new technologies and the Internet, enterprises need to innovate and change. The establishment of TATACASA can manage consumers in a fine and hierarchical manner through brand differentiation, which is more in line with market demand. As the second growth curve of TATA wooden doors, through the increase of business tracks, we can better meet the needs of more consumers with different products and brands, so that we can continue to serve more people.
As we all know, with the increasingly obvious trend of personalization and customization of home consumption, space customization has become the best choice for the new generation.
On the occasion of the 25th anniversary of this year, in order to further understand and grasp the consumer trend, TATA Wooden Door and the Contemporary Habitat Lifestyle Research Institute launched the "2024 New Youth Quality Life Trend" survey, in order to provide a new generation of consumers with customized solutions that better meet their needs, so as to continuously promote the innovation and development of brands and products. According to the survey, 62.5% of respondents believe that having a quiet noise-canceling space is essential to their home life, and 40% of respondents say that a clean and orderly home can increase their satisfaction and relaxation at home.
As a result, TATA wooden doors have also found the core answer to space customization - humanized storage.
From the 25 years of focusing on the silent noise reduction of wooden doors, to broadening the boundaries of the integration of doors and wall cabinets, and space customization, TATA wooden doors have always "walked with the times and empathized with users", conformed to the changes in the market with the brand to stratify customers, and refined customer management through brand differentiation, strengthened the competitive barriers of TATA wooden doors, making it one step closer to an excellent and great enterprise, and blessing more customers to serve. This is also the long-term doctrine of TATA wooden doors!
Meet at the Construction Expo to reveal the answer
In the development process of TATA wooden doors, every innovation and change is the adherence to the original intention of the brand and a keen grasp of the future trend. With the vitality of youth and the spirit of daring, TATA wooden doors continue to promote the development of enterprises, create a better home life for consumers, and also contribute unique wisdom and strength to the development of the industry. Make the home more beautiful and let the industry be updated!
Is it "too late" to enter the highly competitive and serious involution field of customization? What are the differentiated advantages of TATA wooden door space customization to win the market? How to view the development of wooden doors and customization industry? What are the small goals of the main track "Gate" and the new track?
On the first day of the exhibition on July 8th, TATA Wooden Door will hold the "Three Cubic of Wooden Doors - 2024 TATA Wooden Door Space Customized New Product Launch Conference and Global Partner Recruitment Plan", and these questions will also be answered one by one!
Let's meet at the China Construction Expo (Guangzhou) TATA Wooden Door Exhibition Area (No. 9.2-37, Area B, Canton Fair Complex) from July 8th to July 11th, to find out and witness how TATA wooden doors open a new chapter of home customization with innovation and change, and bring consumers a richer and more diversified new home experience!