Apple recently officially launched the iOS18 Chinese official website page, and the introduction of iOS18 Chinese this time is: Really you. That's right, this is not machine translation, Apple just wrote on the Chinese official website: really you.
Some netizens complained, I think it's really dirty, really speechless, really... No kidding, at first glance, I thought I "really hate you", and I thought that Apple and I had some grudges...
A cross-regional "you" experience
In fact, not only the slogan of Apple's official website in China is strange, but also Apple's iOS 18 slogan in Taiwan, China, is "Really, it's you." ”； The iOS 18 slogan in Hong Kong and Macau is "Thoroughly, very you." "It all sounds very discordant.
For comparison, the iOS 18 intro page is advertised with the title "Yours. "Truly", which roughly means "the real you", is designed to tell users that iOS 18 brings a lot of new features for personalization and customization, allowing users to build their own iPhone.
AI features: regrets for domestic users
It's worth noting that there's no mention of the biggest highlight of iOS 18 — AI. At this year's WWDC, Apple highlighted various AI features, and released its own large model, Apple Intelligence, and also cooperated with ChatGPT, which directly invokes ChatGPT's capabilities.
However, neither ChatGPT nor Apple Intelligence can be used in China, and Apple has previously said that it is looking for a way to introduce Apple Intelligence to the Chinese market, but it will not be possible in the short term.
Therefore, the AI function of iOS 18 will not be launched in China, and Apple naturally has not introduced it.
But I don't think this situation will last long. Previously, it was reported that Apple had negotiated with a number of domestic artificial intelligence manufacturers. It's not clear which one it will work with, but it's still very likely that Apple Intelligence will be available in China, but you may have to wait a little longer before you can use it.
The call recording that many users have been waiting for, and the ability to convert recordings to text after recording, has not been emasculated. As soon as it is mentioned, it means that this function will appear, and you can directly record the live call in the phone app and convert it to dictated text.
Someone must ask, will the other party know about turning on call recording? Definitely know.
Then there's RCS Internet Messaging, which uses the Messages app on your iPhone to communicate with your Android phone like iMessage.
Sending pictures, videos, voices, and other content over the network is no longer limited to Apple users, and Android may be named 5G messaging.
Shrinking features: the regret of the national version
However, even so, iOS18 still castrates a lot of functional content on the national version, and the maps that come with iOS18 add topographic maps, trail networks, and custom walking and hiking route functions, which are not introduced in Chinese. However, the lack of the most important AI feature is a big shame.
However, iOS 18 is still very much to look forward to, and Apple is expected to release the beta 3 version of iOS 18 next week, and the first public beta version of iOS 18 will be ushered in in July.
Vocabulary analysis
- AI（Artificial Intelligence）：人工智能，指由人制造出来的机器智能。
- RCS（Rich Communication Services）：富通信服务，一种通信协议，旨在取代传统短信，提供更丰富的消息传递体验。
- Beta: A beta version is a version of the software development process that is used to test possible issues.
- Public beta: Public beta version refers to the beta version of software that is open to the public, and users can voluntarily download and use it and report problems.
- Shrinkage: In this case, a reduction in product functionality compared to advertised or expected.
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