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今日小文在某乎上看到一条热门话题：为什么中国连一个自创的奢侈品牌都没有？
In fact, China already has some self-created luxury brands, but they may not have reached the same popularity and influence as international brands. But then again, why don't we have world-famous luxury brands like those established countries in Europe?
下面来看看网友的评论
茅台怎么就不是奢侈品了。 ，。。 I think it's strange in the comments, the secondary market has strong liquidity, and some products of Moutai and LV also have a loss of liquidity. The premium of Moutai is also high. LV normal price needs to be grabbed, and Moutai's normal price also needs to be limited to purchase, grab.
相比LVMH，茅台都不算智商税了
想当年恒大汽车股价达到巅峰的时候，相当于两个法拉利的市值。
谁敢自创奢侈品品牌，卖贵了人人喊打，说不值得这个价[捂脸]，国外再怎么贵都会舔
奢侈品看的是商品价格价值 跟市值有毛的关系
茅台要是奢侈品的话，那属于是奢侈品中溥利多销的那一部分了。。。
茅台能够疯涨也是因为大陆人口体量大，海外别说喜欢或购买茅台的人了，连听说过茅台的都不多。
有大佬神评论“穿上它会有僭越的快感”是我看过最恰如其分的评价
人家问有没有值钱的品牌，没问有没有奢侈品。 LV sold the five-yuan snakeskin bag to tens of thousands, highlighting the brand value, and the expensive thing is the operation, not the commodity.
云锦是南京的！ No robbery! Don't you have Suzhou embroidery, double-sided embroidery? Why do you want to grab Nanjing's Yunjin?
说实话，这玩意好在哪里真看不懂，前两年做南京生意，当地客户送过好几条云锦领带，挺土的，挂咸鱼，开始200，一直降到对折，也没人问津（我闲鱼号蛮红的，当年玩visvim，rrl卖出十几万的闲置了）。
虽然但是，云锦啥时候跑苏州去了啊？ Nanjing Yunjin Research Institute has moved?
香奈儿，迪奥，华伦天奴高定了解一下，百万欧元甚至上不封顶都，而且买的人大概率只穿一两次，因为有可能材质是不能干洗水洗。 The most important thing is that there are really rich people who buy it!
南京的云锦，颜色不是一般人镇得住的。 There is a very good thing in Suzhou, silk, very expensive, very labor-intensive, often made into screens, silk paintings, and some leather wallets. The master there said that the Japanese only came to buy a silk belt, and a good silk belt would be sold for 10,000 yuan, and they also made a robe for the great monk, 100,000 pieces. This was the price more than ten years ago, and now I don't know.
你这有点不尊重老艺术家了，我报个数， 拔万。 If he sells, I don't say it
我在稻城旅游的时候，正好看到当地藏民建新房，里面有那种藏式的木床，就问这个多少钱？ Tell me that it is possible to have more than 10,000 simple ones, tens of thousands of complex ones, and hundreds of thousands. There is also the Yi lacquerware seen in Liangshan Prefecture, and the price is also beyond imagination. I mean, there are a lot of good things for minorities. In fact, our things are expensive, many of them are exquisite handmade, and the price is expensive. But the clothes and shoes produced by the assembly line have to sell you at an incredibly high price, just arrogantly telling you that I am expensive, I am a luxury product, and I sell brands. I'd love to call it, the IQ tax. I also admit that I have paid too much IQ tax over the years, and I have to be at this age to understand how stupid I was before, and now they can fool me.
我看过抖音里的西藏风格的装修。 It's a bit like moving the temple home. The top is full of solid wood, all of which are carved dragons and phoenixes, which are very fine. Even if it's a rotten piece of wood and doesn't pay, it's hard to work. The real cost is there. [tears laughs]
国外的奢侈品，看到logo我才知道买不起，国内的奢侈品，看到货品我就知道买不起，所以也就淡化品牌概念了把。
我是做外贸首饰的，欧美的二三线品牌或者服装的副牌居多，专柜价基本几百到大几千的，偶尔能接到大牌的，但基本成本0.5折不到，但质量要求还是能高一点。 It's still that there are too many people in our country, and the new is too fast, and it won't be rolled out before it becomes a century-old store. In addition, the discourse power of Europe and the United States is still high, and there are many people who worship foreign countries, although I do this industry, but I hope to have a small war, such as India, the Philippines and the like, a battle of Liwei, to defeat the fig leaf of Europe and the United States, and see that they are very unhappy.
在苏州玩的时候，进了一家卖瓷器的店子。 The kind that doesn't make an eye, and then I looked at a set of cups, and I thought it was pretty good, I thought it would be a few hundred dollars at most, and then when I asked, the man looked at me and said: 50,008. I quickly put the cup away and walked out the door quickly. I'm a poor bastard who doesn't deserve [in a daze]
中国的奢侈品是真奢侈，不是我们在市面上能买到的。
中国不缺奢侈品，缺的是所谓的品牌。 Because in the past, everyone did not have the concept of branding, and the Chinese royal family is different from the Western royal family. Western royal family exclusive, maybe the supplier can also bring their own brand, but also take out; China's royal family is exclusively for the royal family, and if you bring your own logo, you will be killed, and normal channels cannot flow out at all. As a result, there is no shortage of luxury goods in China, but there are no brands that ordinary people know. For example, mahogany furniture is made well, it is the kind of inheritance family, and people's surnames are logos, but this ordinary consumer will not know.
按西方观念，低成本高溢价才叫奢侈品，主打的就是一个坑中产那份崇慕上流社会的心。 Whether it's called a royal item or a treasure, it's not a luxury, because it's really worth so much money. Domestic can be called luxury, I think it's Moutai [look at you]
你的例子说明奢侈是奢侈了，没形成品牌。 The main focus of luxury brands is not the high-end materials, but the materials cannot be washed or used repeatedly, and the design is sold, with a social nature, so that customers can continue to consume. Although Shu brocade is expensive, it cannot become a brand without continuous consumption, and can only be customized by a niche.
我也会退远一步。 After all, my hands are so rough, I guess I will scratch them when I touch them.
蜀锦只在小说里听过，杭白绸是啥，听都没听说[捂脸]
云锦做衣服，纯手工三十万起，还是起。。。 I really can't afford to buy a dress.
柯尼塞格起码是瑞典一帮做战斗机的出来和一个做赛车的人单干的，理查德米勒就纯一堆料王
Tom Ford2005年创建的，萝卜丁是1992年创建的，馥蕾诗是91年的，大多数奢侈品品牌确实历史比较长，90年后成立的也不少，这里都只是知名度比较高的，开云和lv旗下小众的就更多了。 However, some notable features are that designers were very important at the beginning of the creation of these brands, and they were basically brands from developed countries, and Japan's Kenzo Takada was also created after the economic take-off.
奢侈品，特别是服装包这类的，其价值本质在于营销，它的制造工艺和用料相对于现代工业来说不值一提，完全就是用一个故事（也就是品牌价值）和高昂的价格，来满足人们对于身份差距和炫耀财富的满足感，如果你真的了解时尚历史，就会发现，所谓那些大牌设计师们，也更多是靠人脉关系，品牌的发展也是靠业内的人情世故和互相吹捧， A few editors of top fashion magazines can almost monopolize the trend of the entire fashion industry, and to put it bluntly, it is nothing more than the manipulation of capital.
理查德米勒确实是厉害。 I don't even have the decoration polishing that a traditional watch should have, and the machine can be sold by milling a chamfer, and pure industrial products dare to call themselves high-luxury [Praise]
23年匠心沉淀，理查德米勒，高端腕表，大师心作。 You, deserve it. Every man should have a piece of Richard Hardmill Le, just as every mountain has a summit.
这表我一直以为是最顶级的，因为看过售价都是大百万的，我看劳力士啥的几十万。 I didn't expect this thing to be founded in 01。。。。。。。。
The notion that China does not have its own luxury brands is no longer accurate. We are constantly exploring and moving forward on this path, although there are still some gaps and shortcomings, but I believe that with the passage of time, our brand will move more and more to the center of the world stage. When the time comes, everyone will be able to see more luxury brands belonging to China around the world, and feel the perfect integration of Chinese culture and modern aesthetics. That day will definitely come, and we look forward to that day!
In this regard, why does China not even have a self-created luxury brand? 您对奢饰品有何看法？ Welcome all friends to leave a comment in the comment area, don't forget to like and follow!