"From the Neolithic Age, the Bronze Age, the Tang Dynasty, the Ming and Qing Dynasties, and then to the current era of science and technology, how many stories does it have to go through to stick to this 6,000-year heritage? A drop of snow melt water from Taibai Mountain, starting from the top of Taibai Mountain at 3771.2 meters, how many rocks and dense forests do you have to climb along the way to form an indissoluble bond with Taibai Liquor? From the germination, growth and harvest of a seed in the earth, to fermentation, brewing and storage, how much does it take for Taibai to become the Taibai old wine in our cups? The answer is in the Daqinling Taibai Culture Series Documentary "Stick"! ”
On the morning of July 5th, in the Jia Pingwa Literature and Art Museum of Xi'an University of Architecture and Technology, a feast on history, culture and inheritance - the opening ceremony of the series of documentaries "Perseverance" on Taibai culture in the Great Qinling Mountains was grandly opened. Mu Nan, director of Jia Pingwa Literature and Art Museum of Xi'an University of Architecture and Technology, calligrapher, photographic artist and collector, cultural scholar, senior media person, hand-drawn cultural consultant of the Forbidden City, and Li Duo, a distinguished university scholar of Hongwen Museum in Chang'an Twelve Hours Theme Block, Liu Qiang, executive vice president of Shaanxi Sugar and Wine Non-staple Food Circulation Association and editor-in-chief of "New Food Observation", Wang Li, secretary general of Shaanxi Food Culture Research Association, and representatives of major media participated in the event.
Chen Jinhong, vice president of Jinliufu Holding Group and general manager of Shaanxi Taibai Liquor Co., Ltd., attended the event, and Wan Na, assistant to the general manager and director of the brand center of Shaanxi Taibai Liquor Sales Co., Ltd., presided over the start-up ceremony.
With the wonderful opening of the host, the launching ceremony of Taibai Liquor's "Perseverance" series of documentaries officially kicked off in the cool and timely rain of midsummer.
Mr. Chen Jinhong, General Manager of Shaanxi Taibai Liquor Co., Ltd., slowly stepped onto the stage and extended his warmest welcome and sincere thanks to every guest who took the time to attend. His speech was like an aged wine, mellow and profound. Mr. Chen not only expressed his gratitude to the guests and the team of Mr. Mu Nan, but also firmly endowed "Perseverance" with a heavy historical mission and brand culture. He said: ""Perseverance" is the core expression of Taibaijiu's ecological view, historical view, craft view and quality view, and it is a work that needs to be polished carefully. He affectionately depicted the perseverance and inheritance of Taibai liquor that spans thousands of years, from the winemaking ecosystem of the Longmai Qinling Mountains to the snow melt water on the top of Taibai Mountain, from the germination of a seed to the mellowness of the old liquor in the cup, every detail embodies the sweat and ingenuity of Taibai people. He hopes that "Perseverance" can become a bridge connecting Taibai liquor with the emotions of the world, and show the unique cultural charm and quality of Taibai liquor.
Mountains are the backbone of the earth and the backbone of human civilization. The Great Qinling Mountains, as the father mountain of Chinese culture, and its highest peak, Taibai Mountain, divide the south and north of China with a majestic shore of 3771.2 meters, and also give birth to the foundation of Chinese civilization. With the sensitivity and profundity of an artist, Mr. Mu Nan told the "story" of Qinling Mountains and Taibai Mountain, and also brought valuable suggestions and expectations for the documentary filming. He encouraged the creative team to be brave in innovation, dig deep into the unique charm of Taibai culture, and capture those fleeting moments with the lens, making "Perseverance" a masterpiece with both artistic beauty and depth of brand culture.
"The mountain has the main peak, the people have faith, and the wine has perseverance." Mr. Li Duo has a deep understanding of "perseverance", and he added more academic weight and cultural depth to the opening ceremony through philosophical speeches at multiple levels of history, culture and spirit. With unique insights and profound insights, it analyzes the historical context and future trend of Taibai culture, and provides a solid theoretical support for the theme and significance of the "Perseverance" series of documentaries. His speech not only gave the guests a deeper understanding of Taibai culture, but also provided valuable inspiration and direction for the creation of the documentary.
After Mr. Li Duo's profound speech, the scene ushered in a link full of cultural charm. Mr. Mu Nan conveyed his feelings with pen and ink, a calligraphy work with far-reaching meaning - "Perseverance", which offered a heavy blessing to Taibai culture. These two words are not only the best interpretation of Taibai Liquor's long-term adherence to quality and inheritance of ingenuity, but also a profound echo and expectation of the theme of the "Perseverance" series of documentaries. Mr. Mu Nan presented this work to Taibai, implying his best wishes for the future development of Taibai Liquor Industry and his ardent expectations for the documentary filming.
With the official launch of the start-up ceremony, the atmosphere reached a climax. Chen Jinhong, Vice President of Jinliufu Holding Group and General Manager of Shaanxi Taibai Liquor Co., Ltd., Wan Na, Assistant General Manager and Director of Brand Center of Shaanxi Taibai Liquor Sales Co., Ltd., together with Mu Nan, Director of Jia Pingwa Literature and Art Museum of Xi'an University of Architecture and Technology, calligrapher, photographic artist and collector, Li Duo, cultural scholar, senior media person, hand-drawn cultural consultant of the Forbidden City, and distinguished university scholar of Hongwen Museum in Chang'an Twelve Hours Theme Block, Liu Qiang, executive vice president of Shaanxi Sugar and Liquor Non-staple Food Circulation Association and editor-in-chief of "Food New Observation", Tang Mingjun, head of the all-media platform of Sanqin Metropolis Daily, Food Consumption News, and Tang Dynasty Report, jointly unveiled the red cloth on the camera and put the finishing touch on the launching ceremony of the "Perseverance" documentary.
Subsequently, Chen Jinhong, general manager of Taibai Liquor, Wan Na, director of Taibai Liquor Brand Center, and the "Perseverance" team led by Mr. Mu Nan took a photo in front of the camera. This moment not only symbolizes the official launch of the "Perseverance" documentary series, but also means that Taibai Liquor has taken a firm step on the road of inheritance and development.
Subsequently, all the leaders, guests and staff who participated in the start-up ceremony took a group photo on stage to witness this important moment. After that, everyone participated in the luncheon carefully prepared by Taibai Liquor Industry, which drew a successful end to the event.
The opening ceremony is a cultural festival and a beautiful start! We hope that the documentary series "Perseverance" can become a beautiful business card of Taibai Liquor, showing the unique charm and profound heritage of Taibai Liquor to the world, and we will continue to adhere to the quality, inherit the spirit of ingenuity, and contribute more to the inheritance and development of excellent traditional Chinese culture.