Text | Gu Yuanshan
Edit | Gu Yuanshan
He was the king of VCDs in the nineties of the twentieth century, and he was also a sensational bidder.
How good was he then? However, at the age of twenty-seven, he earned a terrifying worth of up to 2.7 billion, not only that, but even Jackie Chan, who was at his peak, willingly endorsed products for him.
However, just when everyone thought that he would continue to be beautiful, they never thought that in just four years, his brilliant career gradually came to naught.
His name is Hu Zhibiao, a "fool" who gradually loses himself in the flowers and applause.
The source of this article comes from the authoritative report [Baidu Encyclopedia] [Weibo account] (the detailed source is attached at the end of the article). In order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!
Rural children also have lofty ideals
It's also quite embarrassing to say, before going to the abyss, Hu Zhibiao was still a quite inspirational "protagonist in life".
Hu Zhibiao was originally just a rural child born in Shazi Village, Minmin Town, Zhongshan City, Guangdong Province.
If nothing happens, when he becomes an adult, he will take over his parents' farm work and take on the responsibility of watching Sha Tsai Village.
There is nothing dangerous in this kind of life, but it is also not exciting, and even Hu Zhibiao himself can't see a better way out of life.
But fortunately, when Hu Zhibiao graduated from high school, a wind of change began to sweep through Guangdong, and various opportunities sprung up like mushrooms after a rain.
After graduating from middle school, he began to work in an electronics factory, and began to learn relevant knowledge and develop related technologies.
Of course, the reason why he can learn is actually a little bit of his own careful thinking, he doesn't want to stay in the electronics factory for the rest of his life, he wants to start a business, like the electronics factory where he is located bigger and stronger.
In order to accumulate start-up capital, he worked tirelessly in the electronics factory for two or three years to "screw", and even behaved quite frugally during this period, and was not even willing to buy a decent thing for himself.
Although such a day is a little hard, Hu Zhibiao is really successful.
After accumulating the corresponding capital, Hu Zhibiao immediately left the electronics factory and opened a decent electrical repair shop with that huge amount of money.
But just when Hu Zhibiao thought that a better life was beckoning to him, the ruthless reality was "laughing" at his dreams.
Because the people at that time were not rich enough, although the store was opened, there were almost no customers in the store, after all, in that era, those who could afford to buy domestic electrical appliances were quite wealthy ordinary people.
This is not the most desperate, the most desperate thing is that even if the customer comes, Hu Zhibiao may not be able to accept the order.
After all, in those days, most of those who could afford electrical appliances were very fond of foreign products, and he couldn't repair foreign electrical appliances.
And this has led to the fact that this store has not been open for half a year before it was forced to close due to various practical problems.
If he hadn't opened a store, Hu Zhibiao could have continued to return to the electronics factory and do that kind of stressful work, but after trying to work freely, Hu Zhibiao couldn't stand it, and he couldn't go back.
But if Hu Zhibiao, who does not enter the factory and has no education and does not understand other knowledge, how should he gain a foothold in society!
However, just when Hu Zhibiao was in danger, an accidental dinner changed Hu Zhibiao's life.
Enlightenment at dinner, bigger and stronger
After the store closed down, Hu Zhibiao once complained to his friend Chen Tiannan at the dinner, but as he spoke, the discussion at the dinner table next door suddenly made Hu Zhibiao feel like a cloud.
"Ever heard of VCDs? Not only is this thing fresh, it's also so funny that I want to make one whole thing in my dreams. ”
And it is precisely this kind of discussion that makes Hu Zhibiao's eyes shine, and he even thinks that VCD will become the trend of the future.
It's not just that after having this idea, he plans to build a factory, and use it to continue to chase the business dream in his heart.
Of course, he also knew that he was too weak, so he also specifically sought cooperation with a group of villagers.
He first used a 45% stake as an excuse to move Chen Tiannan to invest in him, and then took out a 10% stake to move the villagers to use the two public houses in the village as his factory site.
After everything was implemented, Hu Zhibiao relied on the investment he brought in, specially purchased related production equipment, and even various electronic components, and even produced the first VCD machine in his life - Aiduo VCD.
After the factory is there and the product is available, the remaining and most important step is how to sell its own products.
Due to its extremely small size and weak ability to resist risks, the "Aiduo VCD" founded by Hu Zhibiao cannot spend a lot of money on publicity like those big companies.
In order to sell, he can only find dealers who have the ability to share the risk, and of course, in order to attract them to share, Hu Zhibiao took the initiative to compress his personal profits to an amazing extent.
However, for Aido, who is just starting out, this is also a good move to help him gain a firm foothold.
Under the strategy of small profits and quick turnover, Aiduo has developed well, but Hu Zhibiao also knows that if he wants to get better development, he also needs to open up his popularity.
At first, Aiduo relied on the "Yangcheng Evening News" to open up its popularity in Guangzhou, and after the market sales doubled, Hu Zhibiao, who had quite a lot of assets, began to expand the factory, not only expanding the number of employees in the factory to tens of thousands, but also its shipments have increased "rocket-like".
This is not the end, after the development has a certain confidence, Hu Zhibiao, who is different from the past, in 1996, relied on 82 million, won the five-second advertising board of the weather forecast, and even used the CCTV pedal to become famous in China.
Since then, Hu Zhibiao's Aiduo VCD has been selling better and better, and the more it is sold, the hotter and hotter, seeing the good momentum of development, Hu Zhibiao, who is very business-minded, also specially found the big director Zhang Yimou and the big star Jackie Chan, and asked the two to shoot an advertisement promoting Aiduo VCD in 1997.
Not only that, in order to increase the promotion efforts, he also used 200 million yuan to win the CCTV standard!
Not to mention, under a variety of top publicity, Aiduo VCD has become one of the hottest and best-selling brands in China, and even the value of Hu Zhibiao, the boss, has reached a terrifying 2.7 billion!
How beautiful was Hu Zhibiao at that time? not only became the most dazzling "star" in China, but even married the secretary Lin Ying with the most beautiful scene, and it is not an exaggeration to say that he is a winner in life.
However, just when everyone thought that he would continue like this forever, God played a big joke on him.
Defeated by the times, defeated by yourself
Don't look at the development of VCD at the end of the nineties of the twentieth century, but in the era of rapid development of science and technology, VCD will be eliminated, which has almost become a doomed thing, but the behavior of some people has exacerbated this process.
In order to expand the market, the market price of Aiduo VCD is extremely low, even so low that it has forced many small and medium-sized manufacturers to death.
In order to avoid the price of Aiduo affecting their own interests, the major VCD manufacturers led by BBK began to put pressure on Aiduo and used the "Sunshine Action A Plan" to require Aiduo VCD to increase the price by 250 yuan per unit.
How dare you disobey? It has no ability to resist, but after the price increase, Aiduo VCD has fallen into a desperate situation, and because the price is too high, no one wants to have Aiduo VCD anymore.
Coupled with the gradual elimination of VCDs, Aiduo VCDs at that time began to become a little unable to make ends meet.
In order to recover the loss, Hu Zhibiao thought of a stupid trick in 1998, without the consent of other major shareholders, he privately embezzled the order money of a number of upstream parts manufacturers and downstream agents, and falsely registered a number of companies, causing the most irreparable damage to the shareholders and partners of Jinge Ge Aiduo VCD.
If only he could rely on this money to turn the tide, but Hu Zhibiao made a wrong step and lost the money miserably again, and was even forced to declare bankruptcy in 2002.
It is precisely for this reason that after the incident, the major shareholders and former collaborators joined forces to denounce Hu Zhibiao, not only suing him in court, but even sending him to prison in 2004, forcibly ending Hu Zhibiao's instinctive and brilliant career.
Epilogue:
After being released from prison, Hu Zhibiao also tried to start a new business, but unfortunately due to the change of times and the fact that the embezzled funds were not repaid, every time there was an improvement, it was forced to stop abruptly.
Now he has become a down-and-out "waiter" who makes netizens laugh, which is really embarrassing.
The source of this article comes from the authoritative report [Baidu Encyclopedia] [Weibo account]
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