On July 6, the 2024 Taizhou Beijing Cultural Tourism Promotion Week of "Follow Reading to Travel and Chase the Sunshine to Taizhou" officially kicked off in Wangfujing Bookstore, which is known as the "first store of the Republic".
This event is the first event of the "Follow Reading to Travel" series of cultural tourism promotion meetings, which is a deep integration and innovation of cultural tourism jointly launched by Taizhou Municipal Bureau of Culture, Radio, Television, Tourism and Sports, Beijing Distribution Group Xinhua Culture Company and Wangfujing Bookstore, and it is also a positive practice of "telling Chinese stories well and spreading Chinese voices". The "Follow Reading to Travel" activity hopes to try to take reading as the guide and cultural tourism as the foundation, while digging deep into the different cultural connotations across the country and displaying high-quality cultural and tourism resources from all over the country, make a new model of combining traditional bookstores and cultural tourism, and create a characteristic "reading + cultural tourism" brand.
During the event, Lin Dayue, a member of the Qi Jiguang Branch of the Chinese Ming History Society and vice president of the Taizhou Qi Jiguang Research Association, shared the story of the "Qi Jiajun" going to the north to build the Ming Great Wall, and focused on the historical basis and cultural origin of the Great Wall experts who called "Taizhou City Wall is the teacher and blueprint of the Ming Great Wall in the north", and carried forward the spirit of Qi Jiguang's "determination to serve the country, protect the territory and the people, be pragmatic and innovative, and take on the mission". Taizhou Municipal Bureau of Culture and Tourism also specially prepared a Taizhou cultural and creative gift package for the majority of readers, canvas bags, theme masks, mobile phone airbags, dried seafood, etc., and announced in the event that "national college students travel to Taizhou for free" policy, June 30 - September 1, the national college students with their student ID cards or admission notices, and bring their personal ID cards can travel to Tiantai Mountain, Shenxian Residence, Taizhou Fucheng three national 5A-level scenic spots for free.
In the next week, Taizhou Cultural Tourism will hold the "Chasing the Sunshine to Taizhou" cultural tourism promotion and sharing meeting, "Why Taizhou" cultural interpretation lectures, and lead the general public to immerse themselves in the "China's No. 1 Light" national heritage needle-pierced boneless lantern through the "Taiwan Fun" series of missionary experiences, DIY dawn and timid night lights that integrate the ocean and light; And with the help of the "Taiwan Youli" book cultural and creative pop-up market, Taizhou's characteristic books and the special issue of "Chinese Heritage: A Different World in Taizhou" are displayed, Linhai Qi Jiguang and Song Yun series of cultural and creative products, Huangyan Shen Baoshan sachets, tangerine-related cultural and creative products, singer Han Xizai's night banquet map, Wenling intangible cultural heritage and other series of jewelry, and launched a flash limited stamp to attract young customers to check in and interact.