In this smoke-filled automotive market, every battle tugs at the heartstrings of consumers. As the dust settles on the sales report in the first half of the year, an unprecedented "price war" storm has swept the entire industry, and even the traditional luxury car giants BBA and Land Rover have also offered the banner of price reduction, while domestic car companies are secretly happy and ready to "roll" more violently in the second half. So, how will this war without gunpowder evolve? How will the three popular models of ZEEKR 001, AVATR 12 and Tesla Model Y stand out in this double battle of price and quality?
In the field of luxury pure electric vehicles, ZEEKR 001 is undoubtedly the shining star, with a cumulative sales volume of more than 200,000 units, which is not only the best proof of its quality and performance, but also a reflection of consumers' high recognition of it. The newly upgraded ZEEKR 001 interprets the words "luxury" and "performance" to the extreme. The strongest power of dual motors, with a maximum power of 580 kilowatts, 000 acceleration in only 3.3 seconds, and an ultra-long battery life of more than 700 kilometers, make every trip a collision of speed and passion.
What's even more amazing is the excellent performance of ZEEKR 001 in terms of durability. The official dismantled 320,000-kilometer model, the battery health is still as high as 91%, and the rest of the components are almost intact, which is undoubtedly the most solid backing for consumers. In order to repay the user's love, ZEEKR 001 has launched a time-limited car purchase rights of up to 35,000 yuan, WE version/ME version is free to upgrade 21-inch wheels, YOU version is to enjoy 22-inch forged wheels and other luxury configurations, and there are more limited-time free benefits such as exterior car color and camping suits, in addition to ZEEKR 001, ZEEKR X new models can enjoy up to 45,000 car purchase rights; ZEEKR 007 will enjoy 36,000 yuan of rights and interests on the same day, so that luxury is within reach.
As the crystallization of the strong alliance of Changan, Huawei, and CATL, AVATR 12 has attracted much attention since its birth. Its body is made of a mixture of aviation-grade aluminum and high-strength steel, accounting for more than 80%, and with 19 intelligent active safety configurations and 3 lidar fusion obstacle perception networks, it realizes 360-degree safety protection without dead ends. The front row of double zero-gravity aerospace seats perfectly integrates comfort and technology, making every ride a pleasure.
In the face of fierce market competition, AVATR 12 has also launched a preferential policy for car purchases, starting from 0 down payment, you can enjoy up to 32,000 yuan of car purchase rights, so that more people can easily own this luxury smart car.
When it comes to electric vehicles, how can you not mention Tesla? As the star model of the Tesla family, the Model Y provides passengers with an impregnable safety fortress with its classic and innovative cage body design and high-strength materials. At the same time, a comprehensive active safety system allows drivers to enjoy every trip with peace of mind.
The 15-inch large central control screen in the car not only integrates all entertainment, navigation and vehicle setting functions, but also wins the love of many consumers with its simple design and smooth operation experience.
In order to attract more consumers, Tesla Model Y has also launched attractive car purchase benefits, from now until July 31, enjoy a 5-year 0 interest plan, a down payment of only 45,900 yuan, and an annual rate as low as 0.5%, making the dream car within reach.
In this fierce competition in the automobile market, models such as ZEEKR 001, AVATR 12, and Tesla Model Y are constantly refreshing consumers' cognition with their excellent quality, innovative technology and attractive preferential policies. In the face of such challenges, traditional car companies also need to accelerate the pace of transformation and upgrading, and respond with more flexible market strategies and better products and services.