Daily highlights
Yesterday, the fourth season of CCTV-3 variety channel "National Treasure" and the second season of CCTV-1 comprehensive channel "Poetry and Painting China" continued to be updated, showing the charm of Chinese culture with innovative technology, ranking third and fourth respectively in the evening prime-time TV program integration and communication index list.
Anhui Satellite TV's "Boys and Girls Rush Forward" is on the air, the atmosphere of passionate competition and unique level settings have aroused enthusiastic discussions among the audience, and online and offline linkage has promoted the development of national fitness, and related content has been hotly discussed by the audience on multiple video platforms. The program ranked sixth in the evening prime-time TV program integration communication index yesterday.
Zhejiang Satellite TV's "Li Shutong" interprets Li Shutong's legendary life from multiple perspectives, and the relevant content is widely spread on short video platforms such as Douyin and Kuaishou, and the feelings of family and country contained in historical changes make netizens think deeply. The video popularity of the program yesterday was 82.58, ranking first in the list of popular TV documentaries in the integrated communication index. Southeast Satellite TV and Strait Satellite TV's "Catch the Market Story Meeting" re-explores the new vitality of the traditional business form of "catching up with the market" at a time when e-commerce is sweeping people's lives, and ranked fourth in the list of popular TV documentaries in the integrated communication index yesterday.
Mango TV's "Riding the Wind 2024" recently ended, the final stage was wonderful, the 12 annual seats for the wind were announced, Chen Haoyu won the annual championship, the chivalry is beautiful and sassy, and the square dance DNA on the moon has moved and many related topics detonated the whole network. The video popularity of the program yesterday was 91.03, and the media exposure was 90.91, ranking first in the list of popular online variety show integration and communication index.
Meiland Blue Eagle Index
Evening Prime Time TV Program Convergence Communication Index (6 July)
Meiland Blue Eagle Index
TV Documentary Convergence Communication Index (6 July)
Meiland Blue Eagle Index
Online Variety Show Integration Communication Index (6 July)
Meiland Blue Eagle Index
全网综艺融合传播Index (July 6)
Meiland Blue Eagle Index
全网剧集融合传播Index (July 6)
The Blue Eagle Convergence Communication Index covers the comprehensive calculation and evaluation of multiple dimensions such as channels, programs, brand exposure, national hot discussions, public word-of-mouth, long video communication, short video platform popularity, and full-platform financial media account communication popularity, which is used to objectively reflect the effect and audience evaluation of channels, programs, and corporate brands in multi-channel integrated communication on the Internet, and objectively reflect the integrated communication influence of media platforms, program IPs, and corporate brands on the Internet.