#为什么网上买茶比实体店便宜很多? #
What is the psychology of ordinary people buying tea online? There are nothing more than two points, the first is cheap, because if it is cheap, even if it doesn't taste good after buying it, it won't be too entangled, because it's cheap, it doesn't matter; Another psychology is that people will think that the prices in many physical tea stores are too high (windfall profits), and the cheap ones on the Internet are the real prices of tea.
Whether consumers shop in physical stores or online stores, the biggest worry is to be scammed. And those low-priced teas on the Internet just capture this psychology of consumers, so there are many "customized teas" for online stores.
So what kind of tea is the customized tea exclusively for the Internet?
The biggest feature of custom-made tea for online stores is that it is cheap, and then it looks "tall". Generally speaking, most of this type of tea is fermented tea (black tea, black tea, etc.), or made into so-called "old tea" (vintage tea), what is the purpose of this? The purpose is to make it impossible to tell the actual cost of these teas. Let's take the simplest example, many consumers can't tell the difference between white tea that costs 10 yuan and white tea that costs 100 yuan, and can't tell the difference between black tea that costs dozens and black tea that costs hundreds.
Many people think that tea with a low price has a low profit, but in fact this is not the case at all, and tea with a low price tends to be in large quantities, so the total profit is more than some tea with a higher cost. For example, hand-picked bud tea, for tea farmers, a maximum of seven or eight catties a day, even if it costs 100 yuan a catty, isn't it only seven or eight hundred? But do you know that machine-picked tea can reach 2,000 catties a day, even if a catty is only 1.5 yuan, you can also have an income of two or three thousand? Which do you say is more profitable? Made into dry tea, the profit of a pound of bud tea is 200, and these bud teas can earn up to 300 yuan, but even if the machine-picked tea is only 5 yuan of profit per catty, these hundreds of catties of dry tea can also have a small profit of thousands of yuan, who do you say has a big profit?
Therefore, the tea sold online is very cheap, basically grasp the psychology of consumers, afraid of being deceived, so specially customized for online sales of some tea, this kind of tea, compared with the same type of tea on the market, the price is low and pitiful, but often the appearance, the soup color is not much different, and even the taste is not bad, so it is deeply loved by some tea customers, and even a considerable number of tea customers believe that the tea in the physical store is profiteering, and only these cheap teas on the Internet are authentic and good tea of origin.
Then again, if the tea on the Internet sells for three or five hundred and one catties, will you buy it?
I think if it were me, I would rather buy thirty-fifty-one pounds than three five hundred and one pounds, after all, if it is not suitable, thirty or fifty is trivial to me, but if it is three or five hundred, I may have to feel distressed for a while!