On the afternoon of July 6, 2024, under the guidance of the Guangzhou Municipal Bureau of Housing and Urban-Rural Development, the Guangzhou Municipal Bureau of Planning and Natural Resources and the Guangzhou Federation of Industry and Commerce, supported by the Guangzhou New Social Class Association and the Guangzhou Tianhe District Housing Construction and Garden Bureau, hosted by the Guangzhou Real Estate Industry Association and undertaken by the New City Investment Holding Group, the salon of "Beautiful Courtyard, Harmony and Commonality - Building '6G' Good Houses to Help the High-quality Development of the City" was successfully held in the new city consulate of Tianhe Financial City.
【Background】
What are the criteria for a "good house"?
The report of the 20th National Congress of the Communist Party of China proposed to "improve people's livelihood and well-being, and improve the quality of people's life", emphasizing that the CPC Central Committee and the State Council need to accelerate the construction of a new model of real estate development and promote the healthy development of the real estate industry.
In order to respond to the call of the state and promote the healthy development of the real estate industry, since the second half of last year, Guangzhou has successively introduced a number of batches of policies to benefit enterprises and the people, including new norms such as improving living comfort, as well as policies and measures to promote enterprise investment and public consumption such as relaxing purchase restrictions and supporting and encouraging housing "old for new", which have achieved good results, injected new vitality into the market, and effectively boosted market confidence. In order to further publicize the new norms and policies, advocate the construction of good houses, and promote the good development of Guangzhou's economy and real estate market, this salon of "Beautiful Yards, Harmony and Harmony - Building '6G' Good Houses to Help the High-quality Development of the City" was specially organized.
【Theme Salon】
In the afternoon of the same day, nearly 30 guests attended the salon with relevant leaders of the Municipal Housing and Urban-Rural Development Bureau, the Municipal Housing Transaction Supervision Center, the Municipal Academy of Social Sciences, leaders of the Municipal Housing Association, experts and scholars, mainstream media and representatives of industry associations. After visiting the new city consulate, the guests expressed their appreciation for its planning, transportation, supporting facilities, gardens, and house types. Immediately afterwards, everyone had an in-depth discussion around today's topic.
The salon was presided over by Li Jing, Secretary of the Party Branch and Secretary-General of Guangzhou Real Estate Industry Association.
At the salon, Cao Zhiwei, member of the Standing Committee of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference, vice president of the Guangdong New Federation of Stages, director of the China Center for International Economic Exchanges, executive vice president of the Guangzhou Real Estate Industry Association, and co-founder of the New City Investment Holding Group, said in his speech that the current real estate industry is facing unprecedented changes. The trend of people's demand for new housing has declined, while the demand for improved housing has increased. The common people do not lack houses, but they lack good houses. Therefore, it is necessary to return real estate to high-end manufacturing by building "good houses" to achieve high-quality development and meet the people's needs for a better life. So what is a "good house"? As early as 2018, New City Group put forward the concept of "6G Good House", that is, good policies and regulations, good location, good facilities, good quality, good design, and good service, these six elements complement each other and together constitute a new standard for an ideal living environment in the new era. Finally, Cao Zhiwei's advice to his peers: concentrate on building a good house! Advice to home buyers: buy less houses, buy "6G" good houses!
Lu Yi, executive chairman of Guangzhou Real Estate Industry Association, first praised and admired Cao's long-term insistence on speaking out for the people and making suggestions and suggestions for the standardized development of the industry. Speaking of "6G Good House", Chairman Lu said: "We expect the concept of '6G Good House' to be deeply rooted in the hearts of the people and become a powerful driving force to promote the high-quality development of the real estate industry." We encourage more and more real estate companies to actively respond to this call and create more high-quality and high-standard residential products with ingenuity, so as to truly benefit the people and allow more people to enjoy a better and more livable living environment.
Zhou Zezhi, Director of the Examination and Approval Department of the Guangzhou Municipal Bureau of Housing and Urban-Rural Development, talked about the reform of the administrative examination and approval system with Member Cao in his sharing. The "6G" good house proposed by the committee member Cao is in line with the development direction of the "good house" proposed by the Ministry of Housing and Urban-Rural Development this year, and also gives the market stronger confidence.
Zhang Xiangyang, deputy director of the Municipal Housing Transaction Supervision Center, emphasized that the government is to serve enterprises well; Since last year, there have been many batches of policies to benefit enterprises and the people, which have adopted the suggestions of Commissioner Cao's studio, which highlights the support of the municipal party committee and municipal government for pillar industries.
As the architectural design unit of the New City Consulate, Shao Ling, deputy chief architect and design director of Hansen Bosheng, mentioned in the sharing that the "harsh" requirements of the New City Group for "good design" and spurred the design unit to continuously optimize the design, which is the ultimate pursuit of a perfectionist, which is worth learning from, and this quality is also the quality that a designer with "technical control" should have.
Tang Wenxiu, deputy general manager of the fifth construction of China Railway Construction Engineering Group and general manager of Guangzhou Company of China Railway Construction Engineering Group, said: As a construction unit, "good quality" is the benchmark and principle; As Party A, New City Group has put forward high standards and strict requirements, and the most important thing is to make payments on time, which gives us the confidence to complete the "6G" construction.
Wei Wang, Senior Director of Property & Asset Management, Savills Southern China, says Savills has more than 160 years of experience in providing professional real estate services and is a provider of "good services". Wang Wei sincerely said that he was very honored to have the opportunity to work with New City Group to jointly build a high-quality "good service" residential project in the Financial City area.
Chen Yanbo, deputy director (presiding over the work) of the Personnel Department (Foreign Affairs Office) of the Guangzhou Academy of Social Sciences, said that the Guangzhou Municipal Advisory Committee for Comprehensively Optimizing the Business Environment was led by the Guangzhou Academy of Social Sciences, giving full play to the professional strength of deputies to the National People's Congress, members of the Chinese People's Political Consultative Conference, experts and scholars, market professionals, industry associations, intermediaries and other aspects to provide suggestions and solutions for optimizing the business environment, and make unremitting efforts to optimize the business environment in Guangzhou. We look forward to the industry leaders actively making suggestions and working together to promote the high-quality development of the real estate industry.
As an expert in the industry, Zhao Honghong, deputy director of the Expert Committee of the Guangzhou Housing Association and director of the Institute of Urban Planning and Environmental Design of the School of Architecture of South China University of Technology, said that the real estate industry is currently facing unprecedented changes, with difficulties in survival and confusion in development. The "6G" good house standard proposed by Committee member Cao gives a specific definition and clear explanation of "good house", which will point out a new direction for the development of the real estate industry.
Gong Yuan, executive chairman of the Guangzhou Building Economy Promotion Association, who continues to pay attention to the development of the real estate industry, said, "Good houses, everyone builds"! It is expected that through the promotion of "6G" good houses, real estate enterprises will be encouraged to be honest and innovative, and help Guangzhou achieve high-quality development of urban human settlements!
The "6G" good house, which is composed of the "6 good" of good policy, good service, good quality, good design, good location and good facilities, shows the multi-dimensional standard of good house for the industry. By building a "good house", it is the common goal of real estate companies to return real estate to high-end manufacturing, achieve high-quality development, and meet the people's needs for a better life!
["6G" Good House]
The courtyard of the financial city, the quasi-existing building of the "6G" good house.
In order to comprehensively and thoroughly study and implement the spirit of the 20th National Congress of the Communist Party of China, implement major national strategic deployments, and promote the transformation and development of megacities, Guangzhou has launched an urban development strategy for 2049, and it is necessary to spell out a "new Guangzhou". The Financial City is the key to the dynamic innovation axis and the high-quality development belt of the Pearl River. In the next 10 years, Tianhe will build a world-class central vitality core area, which is also inseparable from Zhujiang New Town and Financial City.
The new city consulate project is located in the financial city, which is only 3 kilometers away from the financial city square, a hub commercial complex that is expected to open in November this year, and the Guangzhou-Foshan Intercity Financial City Station. The new city consulate is the new city group after three years of continuous optimization and polishing to launch the "6G" good house, the project as early as August last year has been fully capped, the façade of the first phase of the large flat floor to see the cloud platform has also been completed, is doing interior luxury decoration, the first phase of the garden has been used last year, the second phase of the garden was officially opened on July 6, is worthy of the name of the quasi-existing building. For buyers who are not confident in pre-selling their homes, a quasi-existing building like the New City Consulate is really friendly. The key is also the superposition of 21.21% low density, 70.45% high greening rate, two ladders and two households north-south convection, pure residential properties and other eye-catching labels, making the new city consulate a new highlight of the residential project of Tianhe Financial City.
Appreciation of the beautiful pictures of the new city consulate
The most important thing is that New City Group actively responded to the call of "trade-in" and launched five discounts for house purchases, not only introducing "subsidizing the owners of New City Group's development projects to sell their original first-hand residences with a 1% intermediary fee/five times the highest premium for exchange", "five-year value preservation, and recovering the Guanyuntai currently on sale in the New City Consulate at the original price", etc.; Now you can also "buy one get two free" when buying a house, and when you buy a house, you will be delivered a property right parking space and an independent exclusive storage room.
In addition, New City Group has always adhered to the concept of building "6G" good houses (good policies and specifications, good location, good supporting facilities, good quality and good design, and good service) and actively practiced it. The New City Consulate is a concrete manifestation of this concept. As a project to drink the new standard of "head soup", the New City Consulate specially invited industry leaders such as Hansen Bosheng, Pubang Garden, and Matrix Zongheng to personally handle the architecture, garden and interior design in the design, and do "good design". In addition, the new city consulate has many design highlights: not only has a large balcony with a length of 11.3m / 2.4m deep; There are also 80cm wide bay windows, where buyers can enjoy a comfortable life with a high usage rate brought about by the new policy and regulations. At the same time, Xincheng Group also hired the world's top 500 central enterprises, China Railway Construction Engineering Group, to build a project to do "good quality", and so on.
After realizing the previous "five good", New City Group is actively exploring new property service models, creating a new type of owner's autonomous "compound culture" of co-construction, co-management and sharing, and providing good services for owners.
The first phase of the new city consulate is on sale, with only 30 sets, and the opportunity is not to be missed.
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