There is no real car picture exposure for the models on the market this time, and the models with pictures in this article are all 2024 Macaron 215 km lithium iron phosphate
From a price point of view, the two new models launched this time belong to the entry-level version and mid-range version of the third-generation Macaron model of Wuling Hongguang MINIEV. Among them, the main difference between the entry version and the middle version is the cruising range and charging time, and the entry version is equipped with a reduction in the passenger airbag, roof rack and 8-inch central control screen, etc., and the guide price difference is 6000 yuan. In addition to the cruising range and charging time, the motor power and torque of the top version are larger, the configuration level is basically the same, and the top version is equipped with a fast charging mode as standard.
On the basis of continuing the overall design of the old model, the third-generation Macaron of Hongguang MINIEV adopts a new oval style for the front and rear light clusters, and the color-blocked trim plate is added to the front license plate frame area, and the overall shape of the front face is more cute.
This time, we have also teamed up with SMILEYWORLD to integrate SMILEY's happy elements into the design of the new car. Dual-color front and rear protectors, luggage racks, clover rim covers, and exclusive side markers for smiling macarons are designed to add a personalized visual effect to the body. It will launch five double-carpool colors: milk apricot coffee, light mango yellow, avocado green, white peach pink, and iris blue.
In terms of interior, Hongguang MINIEV's third-generation macaron design details have been adjusted, canceling the curved lines of the center console and the style of air conditioning outlets, and replacing them with more concise oval air outlets. The new car will be available in two interior colors, Milk Toffee and Brownie Black, both with white accents in the details, and the overall layout of the car will still be clean.
It has not only been comprehensively upgraded in terms of endurance and safety configuration, but also incorporated more young people's preferences into the design details. The launch of this new car will surely lead the new trend of the market and meet the diverse needs of users. Finally, we can't help but ask, will the launch of the third-generation macaron of Hongguang MINIEV have an impact on other brands? Does its emergence mean that the competition in the A00 market will be further intensified? Let's wait and see a new chapter in this market. Wuling Hongguang MINIEV's third-generation macarons have attracted a lot of attention in the A00 class market. The car features a ring-shaped cage body structure and high-strength steel to provide better safety performance. Not only that, the macaron is also equipped with airbags for the main and co-driver, which further improves the safety of the car. In addition, Wuling also promised to provide a lifetime warranty service for the first non-operating owner of the third-generation macaron to ensure the safety of users. In addition to the improvement of safety performance, the third-generation macaron also gave a surprise in terms of price. Compared with the old top-of-the-line version, the price of the new model has been reduced by 3,000 yuan. Coupled with the triple purchase benefits of the new car launch, the third-generation macaron can be described as very cost-effective.
This time, the "increase and price reduction" will undoubtedly attract the attention of more consumers. The A00 market is the first market segment to complete the "oil-electricity reversal". In 2022, almost only Hongguang MINIEV is dominant. However, as time went on, more and more car companies began to enter this market. According to statistics, there are more than 30 models on sale in the A00 class market in 2022. In 2023, the A00 class market has seen a growth bottleneck, and at the same time, it is also under competitive pressure from A0 class models. In addition, many A00 class cars are fiercely competitive in this market, which also has an impact on the sales of Hongguang MINIEV. In the A00 market, it is not easy to make a breakthrough in terms of size, cost, etc. However, Wuling, as a cost control specialist, has achieved success with the third-generation macarons. They have met the needs of their users while maintaining the on-trend character of their models, while also offering a price that will make competitors carefully consider whether to follow suit. Hongguang MINIEV's third-generation macaron has shown strong strength in the A00 market.
It not only provides better safety performance, but also lowers the price and brings consumers a higher value for money. Despite the fierce competition in the A00 market, Hongguang MINIEV has successfully maintained its market share with its outstanding features and outstanding performance. However, in the face of future competition and challenges, Hongguang MINIEV also needs to continue to innovate and improve to maintain its leading position. Finally, we want to hear from you. What do you think of Hongguang MINIEV's third-generation macarons? What advantages and disadvantages do you think it has in the A00 class market? Feel free to leave a comment and discuss with us. [Citation1] According to Wuling's official data, the ring-shaped cage body structure and high-strength steel of the third-generation macaron can provide better crash safety performance. [Quote 2] According to the information released by Wuling, the price of the third-generation macaron has been reduced by 3,000 yuan, coupled with the triple purchase benefits of the new car on the market, making it very cost-effective. [Citation 3] According to statistics, there are more than 30 models on sale in the A00 class market in 2022, and the A00 class market will face growth bottlenecks and competitive pressure from A0 class models in 2023.
[Citation 4] As a cost control expert, Wuling has made breakthroughs in the size and cost of the third-generation macaron, and provided competitive prices while meeting the needs of users. [Quote 5] Hongguang MINIEV's third-generation macaron has demonstrated its strong strength in the A00 class market by improving safety performance and lowering the price, and has successfully maintained its market share. [Citation6] In the face of competition and challenges, Hongguang MINIEV needs to continue to innovate and improve to maintain its leading position. After reading this information about the third-generation macaron of Wuling Hongguang MINIEV, what do you think of it? What are its strengths and weaknesses in the competition in the A00 class market? Feel free to leave a comment and discuss with us. "No shortcomings" "bucket car": the third-generation macaron holds the market below 50,000 yuanIn the current automobile market, the third-generation macaron has been highly sought after by consumers for its comprehensive performance and affordable price. Whether the A00 market is saturated or not, or whether there is a bottleneck, when consumers need to consider buying a small car with a price of less than 50,000 yuan, the third-generation macaron has undoubtedly become an option that they cannot bypass.
In terms of design, Wuling Hongguang MINI EV has a strong degree of recognition, more personality than the whole vehicle, more prominent is that the shape of the front of the car and the MINI_EV are obviously different, the body lines are also relatively smooth, and the rear part of the car is a through-type taillight, which is similar to the overall shape. The exterior styling of this Wuling Hongguang MINI EV is more aggressive than that of the old Wuling Hongguang S and the whole car, and it uses a lot of silver chrome decoration on the front part, and the air intakes on both sides are also unique. And the front face of the new car looks very exquisite, and it is also very in line with the current aesthetics. In terms of the appearance design of Wuling Hongguang MINIEV, Wuling Hongguang MINI EV adopts the "boomerang" design language, the front part uses a closed grille, and the overall look is more rounded, and the headlight group also uses a halogen light source, and the center is a new halogen headlight. The design of the front end is relatively simple, but the front of the car has a unique shape, and the bumper and side air intakes under the emblem are also decorated with chrome trim strips, which is very visually appealing. The side of the car has a multi-layered waistline design, with hidden door handles, which is impressive, and the windows are decorated with silver chrome trim strips, giving it a three-dimensional look. At the rear of the car, the slightly upturned rear wing makes the Wuling Hongguang MINI EV a little small and smart, and the spoiler above the trunk has also been strengthened to enhance the texture of the vehicle. In terms of the appearance of Wuling Hongguang MINIEV, the overall design of Wuling Hongguang MINI EV tends to be simplified, without superfluous rounded corner elements, and the overall appearance is relatively young. The front part of the car adopts a through-type chrome trim design, which looks very exquisite, and the headlights on both sides are more sleek, with the narrow fog lamp area below, so that the front face has a visual effect of protruding forward. As for the exterior styling, the new car adopts the latest family design language, with narrow headlights and silver chrome strips added to the middle grille, which enhances the refinement of the front end. In terms of the design of the lights, the Wuling Hongguang MINI EV is also equipped with integrated LED headlights with lenses for high and low beams, making the front face more youthful and dynamic.