According to Reuters, on July 5, Chery Automobile began selling the gasoline version of its Omoda 5 crossover SUV in Italy (known as Omenda in the domestic market), with a starting price of 27,900 euros (about 220,000 yuan) in overseas markets, more than twice as expensive as the starting price of 109,900 yuan in the domestic market. Chery is also one of several Chinese car brands to introduce cheap cars, mainly electric vehicles, to Europe, which began selling in the Spanish market earlier this year.
According to a speech in Milan last Thursday, Chery Automobile's vice president said that Chery Automobile is currently expanding in the Milan area and plans to enter more than 60 new markets around the world in the next three years. At the same time, Chery Electric Vehicles will be subject to an additional tariff of 20.8% after the European Union decided on Thursday to impose tariffs on imports of Chinese-made electric vehicles.
It is reported that the Chery Omoda 5 will launch an EV pure electric version in the Italian market in September. Later this year, Chery Automobile will also launch its larger Jaecoo 7 SUV model (known in the domestic market as the Explore 06 C-DM) in the Italian market, which will include both petrol and plug-in hybrid versions. By the end of 2025, Chery plans to launch three SUV models each under the Omoda and Jaecoo brands, with a variety of fuel types to serve different regions of Europe. In addition, Chery also reached an agreement with a local partner in Spain earlier this year to produce cars in Barcelona and is currently seeking a second production base in the region.