From June 26th to June 28th, Yishiliang's second Xinhuang dipterocarp root-seeking tour was successfully held in Xinhuang County. The three-day root-seeking trip attracted industry elites and agents from Hunan, Guangdong, Shijiazhuang, Jiangxi and other places to participate. The event focused on the borneol industry and national eye health, aiming to discuss the medical culture, modern industry and eye health application of borneol, jointly promote the development of borneol industry, and help build a healthy China.
DAY1: Experience the warm hospitality of the Dong people
On the first day of the event, the participants of the root-seeking tour gathered at the venue, signed in and took a group photo, and the root-finding journey officially kicked off.
The group of people on the root-seeking trip signed and took a group photo
Subsequently, everyone launched a series of colorful and unique activities: dancing the unique bamboo pole dance of the Dong people, playing the gongs of the blind people who make people laugh, and eating the grand feast of the Dong people.
Everyone danced with bamboo poles and played with the blind to play gongs, so they were so unhappy
With the unique Dong nationality, the banquet of receiving important guests is used to catch the wind and wash the dust for everyone
In the end, even the drizzle could not dampen everyone's enthusiasm, and a torch lit a bonfire in the center of the square, around which everyone sang and danced, pushing the atmosphere of the night to a climax. The lively bonfire party shortened the distance between each other and the spiritual distance between each participant.
Everyone sang and danced around the bonfire, and the atmosphere of the night was enthusiastic
DAY2: Explore the new favorite ingredient in the eye protection world - borneol
The itinerary on the second day of the event was more colorful, and everyone visited the dipterocarp mother tree located in the primeval forest of Xinhuang Butou Miao Township, and made a vow;
Everyone visited the dipterocarp tree and made their wishes sincerely
Then everyone traveled to 10,000 acres of borneol forest, Mr. Xiao vividly explained the historical story and pharmacological effects of borneol, everyone tasted the fresh dipterocarp leaves, and felt the charm of plant gold, the first of all spices, and the crown of all medicines;
Everyone picked the fresh dipterocarp leaves and tasted the natural charm of borneol
Finally, visit Longxi Ancient Town and feel the traces left by historical celebrities. Longxi Ancient Town, located on the north bank of the county seat of Xinhuang Dong Autonomous County, is a century-old town, which has always been a place for soldiers and a place for business travelers. As an important post station that chokes the thoroughfare of the two provinces, literati and artists often meet here, leaving a string of cultural notes.
The group visited Longxi Ancient Town and experienced the long-standing culture of the ancient town
DAY3: Discuss the future of eye health in China
On the third day, Mr. Xiao led everyone to visit the modern factory, which has a professional R&D center and production base, equipped with advanced production equipment and aseptic production workshop, which can develop and produce a full range of borneol products.
Advanced production technology: 28,000 acres of dipterocarp national geographical indication products of geographical resources, through advanced production technology, to ensure the safety and effectiveness of products;
100,000-level aseptic workshop & fully intelligent production equipment: 6,000 square meters of intelligent and professional R&D center and production base, equipped with 100,000-level aseptic production workshop and fully intelligent production equipment;
Joint research and development of professional team: jointly with Yunnan University of Traditional Chinese Medicine and Beijing Institute of Traditional Chinese Medicine Health Engineering Research, a large, professional and intelligent research and development team has been established to develop and produce nearly 100 items of serialized matrix borneol products, including borneol skin care, borneol daily chemical and borneol sanitizing;
OEM&ODM one-stop service: borneol aromatherapy and other series of OEM&ODM one-stop service, formula development, new product planning, packaging design, efficacy quality inspection, inspection and filing, finished product output;
She also simulated the production and manufacturing process of borneol products.
Mr. Xiao led everyone to visit the Peilin borneol deep processing plant that is about to be put into operation
The leader who attended the seminar was the former director of the Xinhuang Forestry Bureau, a fourth-level researcher, and a member of the county borneol industry development leading group, Director Yao Benfa, who welcomed the new and old franchisees from all over the country and delivered a speech. He expressed the government's great importance to the revitalization of the borneol industry: he has been engaged in the research of Xinhuang borneol for more than 15 years, and it can be said that he has a deep and indissoluble bond with borneol. He started with the discovery of the first borneol mother tree in 1988, and reproduced the rise of the new dipterocarp industry for everyone.
The Xinhuang government plans to reach an output value of 10 billion yuan within five years for the borneol industry, and a long-term plan to reach an output value of 100 billion yuan. Director Yao introduced and analyzed in simple terms, so that everyone had solid confidence in the Xinhuang government's vigorous promotion of the borneol industry and support the development of Yishiliang and Peilin borneol.
Yao Benfa, former director of the Xinhuang Forestry Bureau and member of the Xinhuang Dragonbrain Industry Office, delivered a speech
Ms. Xiao Jun, Chairman of Yishiliang and Peilin borneol, introduced the development strategy of Yishiliang in 2024, led everyone to look forward to the industry, and then learned about Yishiliang's borneol industry planning and comprehensive borneol product planning. Xinhuang Peilin borneol daily cosmetics Co., Ltd., invested by Yishiliang, is a modern comprehensive enterprise established in response to the national rural revitalization strategy, focusing on the research and development, production and sales of high-quality daily chemical products of borneol.
The whole seminar covered dry eye knowledge and dragon brain dry eye solution training, new retail case sharing and other fields, and the agents actively learned and gained a lot.
In the experience link, the agents have experienced the Yishi Bright Dry Eye series products, borneol stock solution with eye nebulizer to do eye atomization to eliminate eye garbage, borneol eye patch with eye heat moxibustion instrument to open up the meridians, regulate blood circulation, lutein milk eye patch to supplement fundus nutrition, borneol aromatic eye ointment to smoke and wake up, easy eye protection...... Attracted by the excellent experience, everyone said that they wanted to bring good products back to the store for their customers to try.
As the event comes to an end, the new and old agents are full of confidence, and the new agents from Hunan, Guangdong, Shijiazhuang and Jiangxi have signed successful contracts. They are excited that they will quickly introduce Essell's products into the store, so that more customers can benefit from Essiliang's comprehensive solution for dry eyes.
New agents from Hunan, Guangdong, Shijiazhuang and Jiangxi have signed successful contracts
The 2nd Xinhuang Dragon's Brain Root-Seeking Tour has achieved fruitful results, which has injected new impetus into the development of the ShineLight and Dry Eye Integrated Solution Project. Let us look forward to the arrival of the next Xinhuang borneol root-seeking journey, witness the prosperity of the borneol industry together, and help the construction of a healthy China.
New dipterolite, healthy China!