How should German cars with large screens be sold? This may be a problem faced by both the North and the South. From the ID.7 to the Tiguan LPro, to the all-new generation of Magotan. After entering the era of large screens, Volkswagen China seems to have lost its way.
The launch price of the new generation Magotan is as high as 179,900-246,900. In this price range, most users are already blocked out without having to pull the car door.
Because their old rivals have long seen the facts, they simply don't dare to sell at such a high price. The starting price of Accord in Beijing has come to 104,800 yuan after the discount.
The price of the SAIC Volkswagen Passat after the discount starts at 104,900 yuan, and the price of the Teana starts at 130,900 yuan. The starting price of the new Camry that has just been replaced is 146,800 yuan, and the hybrid version is only 154,800 yuan.
Therefore, the starting price of the new generation of Magotan 1.5T is as high as 179,900, which not only makes dealers lack confidence, but also FAW-Volkswagen sales department has no confidence.
Therefore, the "2 million public models" (old Magotan are also reserved for the market), so that dealers can cut prices to make up sales.
But dealers can't sit still, and on the day the new car is launched, the dealer's preferential price has dropped to 140,900. The old 1.4T Magotan dropped to 135,900. Obviously, even so, this wave of prices of Magotan still does not have any advantages.
After all, the terminal price of Audi A4L has dropped to about 200,000, and it is still a 2.0T engine, which is the same as the price of the old Magotan low-power 2.0T version.
Looking at the 2024 model of SAIC Volkswagen Passat, the current lowest price of the 1.4T engine is 104,900, while the 2.0T high-power version (TSi380 Longteng version) has a terminal price of only 128,300. The price of the top Passat Starry Sky Longxiang Edition is only 163,300 after the discount. In other words, the top-of-the-line Passat is more than 20,000 cheaper than the entry-level Magotan , who will you buy?
If you look at the configuration, the top Passat has everything except for the large screen and 8155 chip. The three large screens of the new Magotan are only available on the 380-level models, and the price of the 380 has been increased to 246,900.
You must know that a considerable number of users who buy Magotan are to become online car-hailing drivers, and there is no difference between the new and old models at the pricing level. This year, he dared to sell the 2.0T Magotan to 246,900, which is really testing the acceptance ability of the new generation.
Not to mention the post-00s, let's talk about the new generation of the post-95s, how many people can accept spending about 200,000 yuan to buy a FAW-Volkswagen Magotan can raise their hands here. Even if an old man wants to support his family through online car-hailing, is he willing to spend 200,000 yuan to buy the new Magotan with a low configuration, or is he willing to spend 160,000 yuan to buy a top Passat?