Apple announced on July 11, 2024, that it has launched a new education discount campaign called "2024 Back-to-School Season Deals". The campaign is open to eligible consumers such as college students, incoming freshmen, and elementary and secondary school staff. The campaign runs from July 11 to September 30, 2024.
During this campaign, you can choose to purchase AirPods headphones or Apple Pencil stylus as a giveaway when you purchase eligible MacBook, iMac, Mac mini or iPad Air/Pro series products. Specifically, consumers can purchase the Lightning Charging Case version of AirPods 3, AirPods 2 and two Apple Pencil, all of which can be fully deducted, which is equivalent to buying a computer and getting a headset and a stylus when buying a tablet.
In addition, Apple also offers an upgrade option, where consumers have the option to pay a price difference and upgrade the standard accessories to a higher-level AirPods Pro or AirPods Max. This series of preferential measures is designed to help students and faculty members study and work better, while also saving them certain expenses.
In short, Apple's educational discount activity not only provides price discounts, but also further improves the cost performance of products by giving away high-quality accessories, which is a discount opportunity that cannot be missed by the majority of students and faculty members.