On July 9, the all-new generation Magotan was officially launched at FAW-Volkswagen's Changchun base. The new generation Magotan provides 1.5T EVO2 and 2.0T high-power power, and a total of three models are launched, namely 300TSI Premium Edition, 380TSI Premium Edition, and 380TSI Supreme Edition, with an official guide price of 179,900-246,900 yuan.
During the listing period, four gifts will be launched for the first batch of new generation Magotan owners, including: "Super Equipment Gift", the purchase of 300TSI Premium Edition can enjoy 10,000 yuan to purchase a "conspicuous bag" worth 19,000 yuan, the purchase of 380TSI Premium Edition can enjoy 16,000 yuan to purchase a "Damai bag" worth 25,000 yuan, and the first 1,000 users to purchase a "Damai bag" can enjoy a special edition equipment package worth 6,500 yuan. "Insurance Worry-free Gift", commercial insurance is free of charge up to 5,000 yuan when you buy a car; "Worry-free gift for using the car", the purchase of a car will give a double insurance Plus worth 3699 yuan. "Traffic worry-free gift", the first owner of the Internet of Vehicles lifetime unlimited traffic rights, the first 3,000 owners who activate the Internet of Vehicles to enjoy a digital gift package. In addition to the four gifts, you can also enjoy financial discounts, replacement subsidies, old customers to increase the purchase and other support, listing is discounted, and the purchase of the car is more value-for-money.
With the launch of the new generation of Magotan, FAW-Volkswagen has officially become the first domestic automobile brand to reach a production scale of 28 million vehicles, which is also a clear proof of FAW-Volkswagen's legendary achievements in the Chinese market for 33 years. In order to give back to users for their long-term support, medium and high-end fuel cars have launched "Crowd Enjoyment Models", with the official guide price of Magotan 2 million Crowdshare starting at 174,900 yuan, the official guide price of CC Crowdshare starting at 224,900 yuan, and the official guide price of CC Hunting Crowdshare starting at 231,900 yuan.
The times let Magotan continue to lead
The new generation of Magotan takes inheritance and transcendence as the evolutionary criterion, and is customized for outstanding people who pursue "rational and enterprising". Their background color is rational, pursuing but not blind, loving life and self-discipline. Just like brand ambassador Zhao Youting's positive and enterprising attitude in his acting career, they all regard excellence as a habit in the pursuit of life goals and success. This high degree of fit has made Zhao Youting a realistic portrayal of the spirit of a new generation of Magotan, and has also made countless "rational and enterprising" outstanding elites firmly choose Magotan. It can be seen that it is this kind of deep link with users that has allowed Magotan to gain the recognition of 2.51 million car owners in the past 17 years; At the same time, this spirit of continuous improvement has also allowed Magotan to continue to evolve to this day.
A new generation of Magotan brand ambassador Zhao Youting
Design Pilot: Timeless design concept, towards the future classic
The new generation of Magotan adopts the timeless design concept of "Timeless", emphasizing an aesthetic pursuit concept that transcends today and moves towards tomorrow, and uses simple and powerful lines to create a unique atmospheric beauty. This is not only the inheritance of the classic German design style, but also a deep insight into the future automotive design trend.
In terms of appearance, the new generation of Magotan adopts through-type LED light strips before and after, and the logo can be lit. The only intelligent matrix headlights in the same class can not only realize the following steering in corners, but also realize the automatic adjustment of the high beams, which increases the sense of technology and practicality of the vehicle. At the rear, the continuous taillights use Volkswagen's unique flat light guide technology, which can realize three comet-effect animations, which greatly improves the recognition.
Timeless design concept
Comfort Pilot: Skip the luxury second row, enjoy a comfortable experience
The all-new Magotan inherits the ultimate balance of German handling and comfort. Based on the MQB-B platform, the new car has been tuned exclusively to Chinese users, and is equipped with a front MacPherson independent suspension and a rear multi-link independent suspension, and through the continuous optimization of vibration damping, the vibration can be reduced by 25% under specific working conditions such as speed bumps. In terms of acoustic construction, the new car optimizes the body structure through noise filtration through 69 sound packets and 30 cavity sound insulation blocks, which significantly reduces the intrusion of external noise. The sound system uses 14-speaker Harman Kardon sound to provide a clear and rich sense of layering.
In the past, the demand for diversified use of second-row seats has been selectively ignored, and in the actual use process, this is precisely the most important pain point for users. The new generation Magotan has a deep insight into the increase in the proportion of modern family and business scenes, and through its ultimate rear seat design ingenuity, it demonstrates the respect for high-quality lifestyle and comprehensively strengthens the second-row riding experience.
In terms of space layout, the new generation Magotan has a length of 4990mm and a width of 1854mm, and the wheelbase has reached 2871mm, allowing second-row passengers to get more spacious riding space. The rear center tunnel has been optimized to reduce the floor height by 47%, and the floor height of less than a mobile phone allows passengers in the middle seat to enjoy the same comfortable experience.
The new generation of Magotan uses ergonomics to improve the three-dimensional sense of the seat according to the body proportion and riding habits of Chinese. The electrically adjustable second-row seats, internal ventilation and heating, as well as 9 personalized massage functions, as well as the cloud-like headrest designed for comfort and cervical spine protection, are all deeply thought out and carefully laid out for riding comfort.
In addition, the whole Magotan car is equipped with a three-zone automatic air conditioning system to ensure that every corner of the car can maintain an independent and comfortable temperature environment, and provides a one-button intimate function to warm hands and feet, starting from the details to enhance the luxury perception. It is this meticulous attention to detail and comprehensive consideration of the passenger experience that makes the new generation Magotan a pioneer in truly understanding the needs of users and providing a luxury experience that exceeds expectations.
Intelligent Pilot: Worry-free intelligent experience, rest assured intelligent and safe
The new generation of Magotan leads the first echelon of the fuel vehicle market in terms of intelligence. Through the strong cooperation with DJI, Qualcomm, iFLYTEK, and Huawei in intelligence, the global evolution of "hardware + software" has been realized.
The new generation of Magotan adopts a new electrical architecture, which greatly improves bandwidth, communication speed, data transmission, and supports 282 new expansion functions. The "dual-brain architecture" of Linux + Android is used to ensure the smooth operation and efficient response of the intelligent system.
In terms of intelligent cockpit construction, the new generation Magotan has realized multi-screen linkage. The main driver adopts a 10.25-inch full-LCD instrument cluster with a 7.11-inch HUD head-up display, which can realize the seamless connection of AR real scenes. The large central control screen uses a 15-inch 2K high-resolution large screen to easily realize various functions in the car. The optically bonded screen for the co-driver provides a rich entertainment solution and an excellent visual experience.
Thanks to the powerful computing power of the 8155 automotive-grade chip, the computing power of the new generation Magotan is increased by 2.5 times compared with the previous generation model, and the use of the car machine is smoother. The Avatar voice assistant, customized in cooperation with iFLYTEK, allows users to easily complete lane-level navigation, entertainment, vehicle condition, and air conditioning temperature adjustment through simple voice commands. Avatar can have multiple rounds of conversations in 20 seconds, and can accurately identify local dialects, respond quickly and have smooth conversations, which greatly improves convenience.
The all-new generation Magotan is equipped with the L2+ IQ. Pilot intelligent driving assistance system, with 0-130km/h full-speed autonomous driving technology. As DJI's intelligent driving system developed for FAW-Volkswagen's high standards, IQ. Pilot is also the first complete high-end intelligent driving product in China to obtain functional safety product certification. At the same time, in view of China's unique and complex road conditions, IQ. Pilot has been specially optimized to allow drivers to experience the peace of mind and reliability of intelligent assisted driving more calmly.
IQ. Pilot智能驾驶辅助
PACC
The progress of intelligence is not only reflected in luxury configuration and technological experience, but also in the empowerment of safety through intelligence. The new generation of Magotan is the first in its class to use Huawei's 5G-V2X communication hardware, realizing short-range direct communication functions. In addition, Emergency Assist 3.0 emergency assist system, KA intersection assist, ABA turning assist, roll protection, anti-drill rear drill, double pretension and double force limit active seat belts and other safety configurations create a more intelligent and safe travel solution for users.
Rollover protection
Emergency avoidance
Quality Pilot: Use the responsibility of the pilot to confirm the constant pursuit
As the flagship model, the all-new Magotan continues to lead the industry standard in terms of quality. The new generation of Magotan adopts a cage body structure, with high-strength steel accounting for 81% and hot-stamped parts accounting for 28%; In addition, the exterior covering parts and floor parts of the body are made of 100% anti-corrosion galvanized steel plates, all of which reflect FAW-Volkswagen's unremitting pursuit of quality.
At the same time, in view of China's unique road and climatic conditions, the new generation Magotan has not only carried out a number of special tests that exceed the national standard, but also has a total road test mileage of 7.1 million kilometers. As many as 1,400 safety tests, 105 vehicle crash tests, and 465 active safety tests during the R&D cycle, the new generation Magotan meets the "double first-class" safety standards of CNCAP 2024 five-star and CIASI3.0 GOOD, demonstrating FAW-Volkswagen's responsibility as an industry leader.
With more than 30 years of experience in vehicle manufacturing, FAW-Volkswagen has created countless classics and become the first choice of tens of millions of consumers. The launch of the new generation Magotan undoubtedly demonstrates FAW-Volkswagen's deep understanding of the market development trend, which will further consolidate FAW-Volkswagen's leading position in the automotive industry and lead the brand to move towards the future strategic layout of "oil and electricity together" and "oil and electricity intelligence".