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Wei Ya, who faded out of the e-commerce live broadcast, recently reported that she has officially entered the short drama market in the name of Qianxun Company, and during the recent 618 mid-year promotion, the company launched "Mr. Bee's 37th Exclusive Pet" in a timely manner.
Following Qianxun Culture, Qianxun Culture was established, and three short dramas were launched one after another: "Stand-in Boyfriend", "My Family Comes to My Male Nanny", and "Don't Fall in Love with My Brother". On the basis of the smash hit e-commerce live broadcast experience, Wei Ya also wants to get out of the circle in the emerging short drama industry with traffic and insight into the market and audience. However, judging from the market feedback, the short dramas launched by it have not yet appeared in popular boutiques.
It was a wise move for Wei Ya and his wife to switch to the skit industry. At a time when the pace of society is accelerating, short dramas are highlighted by short and concise plots, and are loved by the majority of netizens. In the context of the gradual standardization of e-commerce live broadcast and increasingly fierce competition, Wei Ya conforms to the general trend of online market development and skillfully integrates live streaming and short dramas. But if you want to emerge in the short drama market, it is not enough to rely on the direction of a whim, but also to fully tap its unique advantages in this field.
Three sheep and Forest Film and Painting jointly established Hefei Jubaixing Media Technology Co., Ltd., Huawei's "Short Drama Daquan" APP, Xiaomi and 360 have also invested in the short drama market, and even many bigwigs in the film and television industry are also aiming at this track, Stephen Chow, who has been silent for many years, also wants to get a share of the short drama market with "Golden Pig and Jade Leaf", and it is not easy to stand out among many competitors.
As early as 2020, Wei Ya built a SaaS platform that links MCN institutions, influencers and merchants-Lingke. In February 2022, Qianxun Company successively launched three live broadcast accounts on the Taobao platform, namely "Bee Surprise Club", "Bee Joy Club" and "Bee Wish Club". In addition, Weiya also established a joint venture with Silicon-based Intelligence to jointly launch Qianyu Intelligence, and forward-looking entered the field of digital human live broadcast. Last year, Qianxun invested heavily to establish the "New Retail E-commerce Live Broadcast Industry Base" to further consolidate its leading position in the field of e-commerce live broadcast. Wei Ya is also involved in a number of other investment areas. According to Tianyancha data, there are as many as 26 companies associated with Weiya.
From this point of view, e-commerce live broadcast is just a stepping stone for Wei Ya to enter the business, with her previous popularity and influence, her business empire is constantly spreading in other fields, including the skit industry.
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