The sudden suspension of the TV series "Jin Yong's Martial Arts World" has set off huge waves in society. The original ambitious five-part plan, in the end, only "Iron Blood Dan Heart" sailed alone, which made thousands of viewers feel lost and indignant. The martial arts feast in their hearts came to naught in an instant, and only sporadic fragments were left to make people smile bitterly: "Is this actually a joke that makes us taste it?" ”
At the end of June, when "Iron Blood Pill Heart" was about to end, the audience was still immersed in the longing for a sequel. However, just a week later, the news of the "hasty finale" was like a bolt from the blue, and the remaining four parts with a total of 30 episodes were quietly shelved. ”
On the Internet, there are rising doubts about the way the show handles data. The audience accused it of forcibly counting the unaired content into the popularity, and the continuation plan was flickering, and the voices of doubt were endless: "Heat injection? Isn't it a joke to play the audience if it is vague or not? ”
The doubts are not limited to the propaganda strategy, but also point to the rationality of the broadcast arrangement. The membership service purchased by the audience because of the drama has felt that the value has been greatly reduced due to the interruption of the drama, and they have expressed their dissatisfaction: "The membership fee has been paid, but the drama has only glimpsed the tip of the iceberg, is this a membership service or a trap?" ”
At the same time, the audience also complained about the actors. The actors tried their best to promote, but their hard work was in vain due to the change in the broadcast, and the audience was distressed, and the appeal was loud: "The actors have paid a lot, how can their efforts be put into waste?" ”
Jin Yong's martial arts, a classic IP full of glory and emotion, lies in the spirit of "chivalry". If the drama party blindly chases traffic, ignores the in-depth presentation of the soul of "chivalrous rivers and lakes", or even hastily withdraws the file, it will eventually lose the hearts of the audience. The audience sarcastically said: "In the name of 'chivalry', but there is no 'chivalry', this move is afraid of being laughed at by the people of the rivers and lakes!" ”
"Jin Yong's Martial Arts World", as a much-anticipated adaptation, carried high hopes but disappointed the audience due to the withdrawal turmoil, and they speculated whether they "ran away" due to poor ratings. The audience's trust in the drama has dropped to a freezing point, and they are full of worries about future dramas: "Can we still believe in the next work?" ”
Although the producer Yaoke Film and Television announced that it would continue to develop Jin Yong's new dramas such as "The Legend of the Condor Heroes", the audience's confidence has been shaken and they are worried about repeating the mistakes of the past. The withdrawal not only damaged the image of the show, but also built a trust gap between the audience and the market. The audience bluntly said: "Once trust is broken, it is difficult to rebuild." This operation is undoubtedly killing the audience's patience and expectations.