Lead
With the continuous development of the Internet industry, the emerging industry of the food delivery industry has also become the entrepreneurial direction of many people, and with the rise of food delivery and group buying platforms such as Meituan and Ele.me, the food delivery industry has quickly attracted attention and become an important part of people's lives.
However, in recent years, as a number of Internet companies have entered the food delivery industry, the competition in the food delivery industry has become increasingly fierce, but why are they interlocking and can be the same?
The origin of Meituan.
In 2003, in order to stimulate the development of the service industry, Shanghai formulated a series of policies, and the Internet industry was also affected, so an Internet development fund was established in Shanghai as a special fund to support Internet projects.
At this time, Wang Huiwen was still studying, but through the hot recruitment market, Wang Huiwen, who was not affected at all, found an opportunity to work in Shanghai, and Wang Huiwen came to Shanghai University for graduate study through this job opportunity, because the research direction at that time was related to the Internet.
When the Meituan project was proposed, Shanghai University wanted to make the project land, so Wang Huiwen got this lucky opportunity and served as the secretary of the Youth League Committee of Shanghai University, so Wang Huiwen was quite touched by the research on group buying.
Wang Xing, who is committed to promotion, took a group of his classmates to firmly choose to do software development to start a business.
Due to the small number of people in the team of Shanghai University at that time, they chose to do the promotion method of "pulling people's heads", and after a period of time online, because the marketing expenses occupied a lot of funds, one of the co-founders came to the United States Business School for further study, and the business was interrupted.
The other partner chose to be the manager of a financial institution and has rich experience in investing funds, so he spent nearly a year visiting many venture capitalists who participated in the first round of financing.
Finally, in 2013, the leading investors, represented by Xiaomi and HNA, jointly completed the first online financing with a scale of up to 2 million US dollars, and later carried out multiple rounds of financing.
At this time, Meituan has gradually developed from the original group buying platform to Meituan Takeaway, and has also expanded its business such as taxi, due to various reasons, the gap between the two major food delivery platforms of Meituan and Ele.me is gradually narrowing.
The appearance of Ele.me.
In September 2018, Alibaba Group announced the acquisition of Ele.me for $9 billion, as a cherished investment by Alibaba Chairman Jack Ma, which means that Ele.me has become part of the company, and the other part is word-of-mouth.
Previously, Ant Financial announced that Coca-Cola invested $5 billion in Ele.me, with a shareholding ratio of 14.5%, while Ele.me's valuation was $6 billion, and if this progress is followed, Ele.me's valuation has actually exceeded $10 billion.
Although Ele.me's competitor Meituan is valued at 300 billion yuan, and there may be a big gap between Ele.me and Meituan, the combined strength of the two giants, Alibaba and Ant Financial, is enough to push the food delivery giant to the first place in the industry.
It is precisely because of the rumors that Ele.me has a valuation of tens of billions of dollars that the outside world has paid more and more attention to Ele.me, and the platform of Ele.me also started from the initial night snack takeaway, and then to the takeaway business such as catering takeaway.
It can be seen that Ele.me's development process is very diversified, and it is precisely because of Ele.me's diversified business model that it has a great advantage in the fierce competitive environment.
Therefore, after WeChat Pay launched the "pocket red envelope", its revenue was greatly reduced, so its development since then has embarked on a diversified development path.
And Ele.me has also become the focus of great attention from the outside world, although many people are not optimistic, but it has not been able to stop the vigorous development of Ele.me.
The prices of Ele.me and Meituan are announced.
Judging from the takeaway price in a certain area, the price is basically around 10 yuan, after all, in most people, 10 yuan for a meal is not a small meaning.
If people heard that a meal cost 10 yuan in the 60s, they must have thought it was a lie, but nowadays, 10 yuan a meal is indeed the consumption level of most people.
In the takeaway industry, we can see that from the perspective of the price of ingredients in Meituan and Ele.me, it is basically around 20 yuan, so it can be seen that the prices of these two major takeaway industries are cheaper than others.
The food delivery industry is also the most competitive place, which can win the favor of consumers at lower prices, and in the long run, consumers will inevitably give preference to these low-cost food delivery platforms.
In June 2017, Meituan and Ele.me respectively opened food supermarkets, where consumers only need to select products on their mobile phones to pick them up directly at the store, and the address of the store is also directly navigated to the mobile phone, so after opening in June, Ele.me gained 500 million users in eight months.
Let's take a look at how much cheaper Meituan's price is than Ele.me in 2019, in a complete order, Ele.me's price is 14 yuan, while Meituan's price is 2.3 yuan, which shows that the difference is more than 10 yuan.
epilogue
Meituan and Ele.me are both giants in the food delivery industry, and these two companies, together with another high-quality partner, Takeaway Brother, have created a convenience food market.