Abstract:Rehabilitation medical devices refer to medical devices used for evaluation, training and treatment in rehabilitation medicine, which can help patients evaluate and improve physical function, restore physical strength, and make up for functional defects. In recent years, with the continuous improvement of the gross national product, the accelerated arrival of the aging society, and the continuous attention of medical institutions at all levels to the construction of rehabilitation departments and the continuous strengthening of patients' awareness of rehabilitation, the rapid growth of the demand for rehabilitation medical equipment has been promoted. According to statistics, the market size of the mainland rehabilitation medical device industry in 2023 will be about 61.57 billion yuan.
1. Definitions and Classification
Rehabilitation medical devices refer to medical devices used for evaluation, training and treatment in rehabilitation medicine, which can help patients assess and improve physical functions, restore physical strength, and make up for functional defects. As an important part of modern medicine, rehabilitation medical services and rehabilitation medical devices can help patients accelerate the recovery of physical functions, reduce the recurrence rate, reduce complications, and save the overall treatment cost, which has played an increasingly important medical, economic and social value in the medical system. At present, according to the division of function and application field, rehabilitation medical devices can be divided into five categories: rehabilitation assessment equipment, rehabilitation training equipment, rehabilitation physiotherapy equipment, rehabilitation education equipment, and rehabilitation medical aids; According to the technical principle, rehabilitation medical devices can be divided into four categories: electrical stimulation, magnetic stimulation, electrophysiology, and rehabilitation robots.
Second, industry policies
In recent years, in order to promote the sustainable development and innovation of the rehabilitation medical device industry, the state has successively introduced a series of policy measures. In January 2024, the Ministry of Industry and Information Technology and other 12 departments issued the "Industrial Internet Identification Analysis System "Through" Action Plan (2024-2026)", proposing to support key areas of medical products such as drugs and medical devices to access the industrial Internet identification analysis system, focusing on promoting the data aggregation and credible certification of information platforms such as raw materials, production, logistics and warehousing, and consumables procurement of medical products, so as to realize the credible, efficient and unified management of data resources in the medical field. In March 2024, the State Administration for Market Regulation and other 18 departments issued the Action Plan for Implementing the National Standardization Development Outline (2024-2025) to strengthen the development of basic standards such as medical device risk management and quality management, improve the standard system of high-end medical devices, promote the development of medical device standards in emerging fields such as medical robots, new biomedical materials, and molecular diagnostic technology, and improve the standard system for the diagnosis and protection of high-risk infectious diseases.
Third, the development process
From the 80s to the 90s of the 20th century, China's rehabilitation medical device industry was just starting, mainly relying on the introduction of foreign technology and equipment. With the improvement of medical level and the enhancement of people's health awareness, the demand for rehabilitation medical devices has gradually increased, attracting some enterprises to start to set foot in this field. China's rehabilitation medical device industry has begun to transform from simple imitation to independent research and development. Rehabilitation medical device companies began to pay attention to technological innovation and product upgrading, and gradually formed a certain competitiveness in the market. At the same time, the state has also issued a series of policies to encourage and support the development of the rehabilitation medical device industry. With the progress of science and technology and the in-depth promotion of medical reform, the types and quantities of rehabilitation medical devices are increasing, and the technical level is also improving. Especially in recent years, the rehabilitation medical device industry has achieved rapid and steady development under the joint promotion of multiple factors such as the active support of national policies, the intensification of the aging trend of the population, the increasing number of patients with chronic diseases year by year, and the increase in the number of mothers after the liberalization of the "multi-child" policy.
Fourth, industry barriers
1. Industry access barriers
As a special commodity related to human life and health, rehabilitation medical devices are subject to strict regulations and management by governments around the world, such as FDA registration in United States and CE certification in the European Union, and it is difficult for foreign rehabilitation medical device companies with low technical level to obtain registration or certification. Therefore, new enterprises entering the rehabilitation medical device industry need to invest a lot of time and money in the early stage to complete product research and development, registration application and other related work, and need to obtain production and business licenses before starting production and operation, so as to form a certain industry entry barrier, and it is difficult to compete with existing enterprises in the short term.
2. Brand barriers
Brand awareness is a concentrated embodiment of the comprehensive strength of rehabilitation medical device enterprises. Rehabilitation medical device companies with high brand awareness usually have strong comprehensive strength, and the safety, effectiveness, and convenience of their products are more likely to be recognized by medical institutions at all levels. The establishment and promotion of brand awareness often requires continuous investment in product research and development, quality management, marketing, after-sales service, etc., and it is difficult for new enterprises to enter the rehabilitation medical device industry to establish a market-recognized brand image in the short term and be widely recognized by medical institutions.
3. Marketing channel barriers
There are a large number of medical institutions in mainland China and they are widely distributed, and it is of great significance to build a complete marketing channel and service network for rehabilitation medical device enterprises. However, building a nationwide marketing channel and service network is a long-term investment process, and it is difficult for new enterprises entering the rehabilitation medical device industry to quickly build a perfect sales channel and service network in the short term. At the same time, rehabilitation medical device companies need to carry out clinical technology promotion in the product sales process, and the marketing team needs to have solid professional knowledge and rich sales experience, and it is difficult for new enterprises to enter the rehabilitation medical device industry to quickly form a mature marketing team.
Fifth, the industrial chain
1. Analysis of the industry chain
The upstream raw materials of the rehabilitation medical device industry chain include electronic appliances, structural parts, electrodes, treatment output lines, packaging materials, etc.; The middle of the industrial chain is the production of rehabilitation medical devices; The downstream application fields of the industrial chain mainly include general hospitals, community rehabilitation hospitals, rehabilitation hospitals, pharmaceutical chain institutions and nursing homes, etc., and the terminals are patients who need to receive rehabilitation treatment.
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Zhiyan Industry Encyclopedia is a production and research tool platform launched by Zhiyan Consulting, which is committed to providing you with a full range of encyclopedic industry information query services. Zhiyan Consulting practices the corporate mission of driving industrial development with information, improves and enriches enterprise methodology, relies on the industry encyclopedia platform to enhance the value of information, and continues to empower industry development and enterprise investment decision-making. As a one-stop systematic research tool for the rehabilitation medical device industry, the Encyclopedia of Rehabilitation Medical Device Industry comprehensively summarizes the knowledge and information of the rehabilitation medical device industry, covering the definition, classification, policy, industrial chain, competition pattern, development trend of the rehabilitation medical device industry, etc., and relies on information technology to establish an industry knowledge graph of intelligent interchain, providing in-depth insight and comprehensive information for industry research practitioners and relevant investors.
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