On July 16th, Mingming was very busy with the group's brand snacks and Zhao Yiming snacks, jointly announcing that Jay Chou would become its new spokesperson, and the two brands were officially announced simultaneously within one day, creating a precedent in the industry.
The cooperation between the representative of the Chinese music scene and the head brand of the Chinese snack chain industry, Zhao Yiming Snacks, is very busy, can be called a strong alliance. This move is another major upgrade of its dual-brand influence after Mingming is very busy with the group's announcement that the number of stores nationwide has exceeded 10,000. On the day of the official announcement, the topic of "Jay Chou's first endorsement of dual brands" immediately detonated on social media and quickly appeared on the national hot search list on Weibo.
The king of Chinese pop music crosses the border national snack brand and joins forces to compose a new movement
On the one hand, there is the king of the Chinese music scene with extremely high national attributes; On the one hand, it is a snack chain brand with a scale of more than 10,000 stores and a positioning service for the public.
In their respective professional fields, Jay Chou continues to break through himself and firmly occupies the position of the trend vane of the Chinese music scene. As a pioneer in the mass sales snack track, Zhao Yiming Snacks continues to innovate in business models and brand building, promotes the mainland leisure snack industry to move towards high-quality development, and constantly explores the future of the industry.
The deep fit between the brand and the spokesperson has laid the height and influence of the dual-brand endorsement, marking that the two parties will work together for a win-win situation and further stimulate the vitality of the snack chain industry, thus attracting widespread attention from the public and the industry.
The TVC of the dual-brand spokesperson was launched, and the snack consumption experience was upgraded again
On the day of the official announcement, the two major brands simultaneously released the spokesperson TVC. The video is fast-paced, catchy in music, and lyrics such as "Awesome without playing tricks" and "Right next to your house" are subtly integrated into the brand's core values.
"How to reflect the dual brands in an advertising film is a major difficulty in this endorsement", Ming Ming is very busy, and the relevant person in charge said, "While integrating music, hip-hop, magic, and other elements that are very Dong Chou's style, we chose the scene of snack town to better highlight the important carrier of the two brands - stores."
Industry insiders analyzed that in the past six months, snacks are very busy and Zhao Yiming's first-mover advantage and scale effect of snacks have become increasingly significant, and the accurate selection of spokespersons is the brand's keen insight into market dynamics, and it can also glimpse their deep insight and active adaptation to their own development needs. This official announcement marks a comprehensive innovation of the Group's marketing strategy and strengthens the marketing efforts for target consumer groups.
The competition in the industry has entered a white heat, and the deep cultivation track is gaining momentum
According to a third-party market research report, the size of the snack food market increased from 1,232.31 billion yuan to 1,671.58 billion yuan from 2018 to 2022, and it is predicted that the size of China's snack market will reach 2,385.99 billion yuan in 2027.
At present, the general consensus of the industry is that the mainland snack chain industry has entered a period of rapid development. As early as November last year, Zhao Yiming snacks and snacks are busy two brands based on common values and business philosophy, announced a strategic merger to form Mingming busy group, the two sides with the integration of resources and complementary advantages strategy, continue to deepen the national layout. As of June this year, its stores have exceeded 10,000.
This time, the new spokesperson Jay Chou has injected strong momentum into the two brands, and the brand influence continues to rise. The official announcement clearly conveyed the brand's core concept of becoming the first choice for snacks in the hearts of consumers, and reaffirmed the core interests of "high quality, cost-effective, and multi-category" with the help of Jay Chou's star effect.
From the current point of view, Mingming is very busy and the group is expected to occupy the mental highland of consumers in the future and become the first choice for snacks and consumer goods. The Group will continue to uphold the vision of "becoming a people's snack brand", promote the national layout, and is committed to providing consumers with delicious snacks with high quality, affordable prices and high cost performance. At the same time, the Group will unswervingly take the path of innovation-driven development and contribute to the high-quality development of the leisure snack industry in mainland China.