ABC has always adhered to the people-centered development philosophy, and has gone deep into the grassroots and the masses to carry out the "Keep Your Money Bags · Protect Your Happy Home" Publicity Month to Prevent Illegal Fundraising, focusing on key areas and innovating publicity forms, effectively enhancing customers' awareness of preventing illegal fundraising, and building a solid line of defense for financial security.
Innovative ways
Create the main position of network publicity
The Agricultural Bank of China (ABC) has given full play to its advantages in terms of multi-faceted and wide-ranging, and has taken its business outlets as the main front for normalized publicity, placed anti-non-propaganda leaflets, posters and roll-up banners in its business outlets, and used LED electronic screens, super counters and elevator screens to scroll through financial knowledge, and actively publicized the nature, characteristics and main methods of illegal fundraising. The Sichuan Branch of the Agricultural Bank of China carried out "micro-lectures" and "micro-salons" to introduce policies and regulations, typical cases and modus operandi to customers during the time when customers were waiting for business processing. Agricultural Bank of China Chongqing Branch introduced the illegal fundraising reporting hotline to customers in its branches, and encouraged customers to participate in the prevention and disposal of illegal fundraising. The Hebei Branch of the Agricultural Bank of China continued to improve the anti-fraud and anti-fraud awareness of the staff in the hall, and successfully intercepted the cases of impersonating bank staff to issue loans during the publicity month.
▲Employees of the Shanxi Branch of the Agricultural Bank of China popularized the knowledge of illegal fundraising to customers
Multi-party linkage
Carry out the "Seven Advances" publicity activities
The Agricultural Bank of China (ABC) has gone deep into seven key areas, including government agencies, factories, schools, communities, rural areas, merchants, and nursing homes, to carry out publicity on the prevention of illegal fund-raising for key groups. Agricultural Bank of China Shenzhen Branch, together with Shenzhen Pinghu Sub-district Office and other units, walked into Shenzhen Haijixing Agricultural Wholesale Market to explain the risks of cases, carry out knowledge popularization, and maintain the safety of merchants' property. The Global Anti-Money Laundering Center of the Internal Control and Compliance Supervision Department of the Agricultural Bank of China, the Tianjin Branch of the Agricultural Bank of China and the Tianjin Machang Street Police Station went deep into the community to reveal the essence of "fake financial management and real deception" of illegal fundraising with real cases. During the "Ao Bao Festival" of the Mongolia ethnic group, the Gansu Branch of the Agricultural Bank of China popularized financial knowledge such as preventing illegal fund-raising to ethnic minority farmers. Agricultural Bank of China Guangdong Branch went to the First Nursing Home of Tianhe District, Guangzhou, to combine holiday condolences with the popularization of knowledge on preventing illegal fundraising, so as to escort the financial safety of the elderly.
▲Agricultural Bank of China Xinjiang Kyzylsu Branch held a concentrated publicity activity to prevent illegal fundraising
Rich carriers
Create a multi-dimensional interactive experience
ABC makes full use of online and offline media platforms to popularize investment and financial management knowledge and establish awareness of resisting illegal fundraising. The Jiangsu branch of the Agricultural Bank of China published a propaganda campaign in the local newspaper to prevent illegal fundraising. The Beijing branch of the Agricultural Bank of China incorporated anti-risk reminders into the program of Beijing News Radio, revealing the risks of "high return" private lending and "get-rich-quick" investment projects. Agricultural Bank of China Hunan Branch, together with Hunan Radio Station, produced 8 episodes of the "Loudspeakers in Villages" special series of financial knowledge popularization, which were broadcast on a rolling basis through 430,000 loudspeakers covering administrative villages in Hunan Province, promoting the concept of "capital preservation and high returns" to be deeply rooted in the hearts of the people. Agricultural Bank of China Ningxia Branch, together with the financial industry, and Yinchuan University for the Elderly, jointly held a live broadcast of financial rights and interests protection for the elderly, with 450,000 online viewers. The Zhejiang Branch of the Agricultural Bank of China took advantage of the film to go to the countryside and broadcast anti-illegal short videos in the activities of sending movies to the grassroots to publicize the common methods and harms of illegal fundraising to the masses.
▲The Zhejiang Branch of the Agricultural Bank of China sent a movie to the grassroots to explain the knowledge of preventing illegal fundraising
Author: Wang Xiuyi
Source: Agricultural Bank of China