"Mazai Valley ordered 5 million, Tongban ordered 3.324 million, Guangzhou Huier ordered 200,000, and Shaanxi Changchi Commerce and Trade ordered 137,280 ......"
In the past five years, Gaoji Dairy has risen in the adversity of the maternal and infant market, created a new category as a dark horse, and successfully won the 4th place in the AC Nielsen children's milk powder list and the first online and offline children's powder with more than 200 yuan. Recently, at the 5th anniversary celebration of Gaogu Dairy, the signing of the new products of the Shouguan milk powder series was particularly eye-catching, and the dealer partners from all over the world showed high enthusiasm for cooperation, and orders poured in, which once again strongly confirmed the strong appeal and market influence of its brand.
How can a brand bring fire to a category? As the saying goes, the gold and silver cups are not as good as the people's reputation, please listen to the true voice of the first crown milk powder from the "Bao Ma consumers" and "first-line maternal and child stores", and witness the power of "word of mouth".
(1) Listen to the voice of consumers
Why did you choose Shouguan milk powder?
Gansu Baoma "Sandao Lane Bacon Shop"
"I met the high bone milk powder in the mother and baby store last year, because the baby's body is not too good, it is recommended to give the baby milk powder to enhance the physique, it is recommended by the clerk of the mother and baby store, after drinking for more than a year, the baby's physique is much better, rarely sick, and eats more."
Yunnan Baoma "Little Sister⁵²º"
"The first time I bought the first crown was recommended by the mother of the community, I didn't expect the child to be able to stop drinking it, and now I have drunk 12 barrels for half a year! This milk powder has a faint sweet taste and is particularly delicious. One cup in the morning and one cup in the evening, 2 minutes to eat rich nutrients into the stomach. Since drinking, the child's appetite has obviously improved, and his weight has increased by 2 pounds and his height has increased by 3 centimeters in the past six months. ”
Shandong Bao Ma "Jiang Jiang is good"
"The first time I came into contact with Xinggao Gu milk powder was on April 25 last year in the mother and baby store. My baby has poor resistance, and he has a fever once a month in kindergarten, and a fever is over 38.5. I just don't want to give my child milk powder, originally my family has a bad spleen and stomach, picky eater, and drinking some milk powder can also supplement nutrition. So I went to the mother and baby store to consult, because my family treasure did not recognize milk powder since I was a child, and I had tried other brands before, and it was a waste for the child not to drink it, so it was also difficult to choose milk powder. Because I am a frequent customer of this mother and baby store, they also know my child very well, and under their recommendation, I chose Xinggao Bone milk powder for my child. Looking back now, unconsciously my family treasure has been drinking star high bone for one year, in this year, the child has obviously changed a lot, not only the fever has decreased, the appetite has also improved, and the size has also increased a lot. ”
Hebei Baoma "Liuli"
"The first time is our mother and baby store here to do activities, to measure the child's height and weight to see if it is up to standard, there are professional teachers to explain the child's diet and to exercise more, said that this milk powder is a children's growth milk powder, my child picky eater chose this, the taste is not fishy, the child loves to drink. Morning and evening, he will make a cup, and after drinking it for almost a year, every day, he will think that I am going to sleep and have not drunk milk powder, and must drink it and go to sleep again. ”
Guangdong Bao Ma "Li Qiujing"
"The first contact with high bones was 3 years ago, when my baby was 9 years old, too short, under the recommendation of the baby-friendly Hong Kong mother and baby store, I met the high bone this milk powder, at that time I checked the formula, I chose the first crown high bone milk powder, insist on drinking morning and evening every day, plus the teacher said exercise, drink high bones child sleep well, the child is tall and long, now the child is 11 years old, under the professional guidance of the teacher, my child is now in height has caught up, now the child insists on drinking high bones every day, thanks to high bones, Let me not be anxious on the road to the growth of my child's height. ”
(2) Front-line feedback from maternal and infant stores
Good products come with selling attributes
Ms. Chen, the front-line purchasing manager of Dazhou Xiaoerlang
"Gaoji children's milk powder is the best selling in our Xiaoerlang store, and one of the reasons why I chose Gaogu is that I was impressed by professionalism. My child is 5 years old, in kindergarten, he should be the tallest child in the class, and their teacher also asked his grandmother, what does your child eat to grow so tall? My son was very proud and rushed to answer, 'I drank high bones', and then his teacher came to my house and directly said that he would bring her a piece of milk powder. ”
Ms. Li, the person in charge of the "Baby Bear" mother and baby store in Loudi, Hunan
"This children's powder is not only a milk powder, but also a complete system, which is completely different from the infant formula sold before. Since the professional team of nutritionists, athletes, and sales personnel of Gaoji Dairy joined, the atmosphere of the whole store is much better than before, and even many consumers directly regard our store as a childcare station, and when they have any questions, they come to consult us. ”
Ms. Zeng of the Qingquan store of "Sunshine Baby Maternal and Child Life Museum" in Mianyang, Sichuan
"Last year, we met the first time in our system Xinggao children's graded milk powder, at that time my eyes lit up, children's milk powder was also staged, on April 22, our store did the first height activity, when my daughter was 95 cm tall, after eating a year of milk powder actually grew 10 cm, this is simply unbelievable, really thank you so much Xinggao, at the same time I also have more courage to introduce to the customers around me."
Ms. Xu, the "Laguba Pregnancy and Infant Chain" Baihe Store in Changsha, Hunan
"Because of the recommendation of familiar dealers, I chose Gaoji, and at first I had the mentality of trying it out, but I didn't expect that the cooperation would be 5 years. I am very optimistic about their professional team and high-quality service, and will help arrange materials in the store, display milk powder, teach the clerk to operate children's height management software, teach children to grow taller, and will carry out blasting activities regularly according to the actual situation of the store. (Zhang Ting)