B BA turned around and increased the price in the opposite direction.
Today's car market, just like the weather in July, can change. The three traditional brands of B BA (BMW, Mercedes-Benz, and Audi) seem to have staged a ridiculous "reverse sprint" drama, which made the melon-eating masses in the domestic new energy vehicle circle shout "This plot is more exciting than the script!" ”
4S: We can't force sell, but you can't force you to buy either.
It is said that there is such a netizen, who happily locked the BMW i3 at a "super price" of 180,000 yuan, and is dreaming of controlling the blue sky and white clouds in the future, but the 4S store suddenly came to a "plot reversal", unilaterally tore up the marriage contract, and the deposit was returned the original way, leaving a confused netizen messy in the wind.
It turned out that behind this was a "price increase" by BMW, and the former generous discounts were instantly empty, and the price was corrected.
BMW falls from the clouds to the mortal world.
At the beginning, the BMW i3 fell from the clouds to the mortal world, from more than 300,000 cold goddesses to more than 200,000 people-friendly goddesses, which attracted a lot of attention.
BYD took the lead in flipping the table, and the new forces followed and pulled out their guns and swept wildly.
But who would have thought that on March 1, BYD, the "price butcher" of the new energy industry, made a big move to reduce prices, and staged a "price war" with a group of domestic new power car companies, which directly turned the automobile market upside down.
Last month, BYD lowered the price of B-class cars to less than 100,000 yuan, which made people call "see you for a long time"!
Wave after wave of price cuts, BBA couldn't sit still.
In the face of waves of domestic new energy price cuts, the three giants of B BA couldn't sit still, and offered their magic weapons for price reduction, among which BMW i3 dropped to around 180,000, and sales soared, as if they had found a secret to fight against the tide of new energy.
The three "alliances" collectively raised prices.
However, the good times did not last long, and this price war seemed to hit the sensitive nerves of B BA, and they invariably chose to "reverse the drug" - price increase!
Mercedes-Benz "cried poor" on the side, claiming that it would lose 70,000 yuan for every C-class car sold; BMW raised the price range by 3-50,000 yuan, and an Audi dealer said that the prices of the main models such as Q5, A6 and A4 in the store have also been raised.
Is it the last "stubbornness"?
This invariably reverse operation, as if announcing to the world: "We are not bad for money, we are selling feelings, and we are the dignity behind the car logo!" This scene can't help but be reminiscent of the "stubbornness" of the Nokia era, but in today's era of smartphones, can such an operation still work?
4S broke the contract, three times the deposit was lost, and the M9 was changed, isn't it fragrant?
Netizens have a lot of discussions about this, and some ridiculed: "Where is this price increase, it is clearly testing the loyalty of old fans!" Some netizens gave advice to the netizen who had the order canceled: "Lose three times the deposit, change to a Huawei Wenjie M9, isn't it fragrant?" ”
For new energy vehicles, the battery bottleneck needs to be solved.
Of course, there is still a long way to go for new energy vehicles, and although prices continue to fall, the bottleneck of battery technology and the hidden concerns of safety issues still make many consumers wait and see. After all, no one wants their car to become a "time bomb" on the road.
Who will have the last laugh remains to be seen.
In this contest between new energy and traditional luxury, it remains to be seen who will have the last laugh. But in any case, this farce of "reverse price increase" has undoubtedly added some drama and thinking space to the new energy vehicle market.