At 8:30 today, Huawei terminals officially released a limited-time summer offer on social platforms, announcing that Huawei Pura 70 series can enjoy a discount of up to 1000 yuan. According to official information, at present, the Huawei Pura 70 Ultra model has the largest discount, which is 1000 yuan, and the Huawei Pura 70 Pro+ model is discounted by 800 yuan, and the rest of the models also have different discounts. Under the price of "real fragrance", now has become the best time to start, and everyone's enthusiasm for buying has been ignited again.
On April 15, Huawei officially announced that the P series brand was upgraded to HUAWEI Pura, and launched the new Huawei Pura 70 series, which started the pioneer program 3 days later and went on sale on April 18.
Since its inception, the Huawei P series has been highly respected and loved by consumers for its perfect integration of technological aesthetics and smart photography. From the P30 series of periscope optical zoom lenses, the P40 series of dual telephoto lenses, to the P60 series of super-focused night vision telephoto lenses, all of them have triggered a wave of fashion trends and technological innovation in the field of moving images.
However, Huawei has not stopped there, but has further broken the boundaries and imagination of mobile imaging through more bold innovations, and the upgraded HUAWEI Pura series continues to lead the industry with the goal of "chasing the original and moving forward".
It is understood that the Huawei Pura 70 series, as the first model after the brand upgrade, has achieved outstanding results in the consumer market with its leapfrogging leading imaging technology and simple and smooth system performance in addition to inheriting the product genes of P series smart imaging and technological aesthetics.
Ming-Chi Kuo, a well-known TMT analyst at Tianfeng Securities, once pointed out that the estimated shipments of Huawei's P60 series in 2023 will be 4 million-5 million units, while in 2024, Huawei's P70 series will benefit from the upgrade of camera specifications and the use of self-developed Kirin chips, with an estimated shipment of 13 million-15 million units, a year-on-year increase of about 230%. Recently, according to relevant sources within Huawei, as of July 16, Huawei's Pura 70 series shipments increased by 125% year-on-year compared with the P60 series.
Behind the continuous hot sales in the market is Huawei's original intention of insisting on technological innovation and continuing to launch better products for consumers. In terms of imaging capabilities, the Huawei Pura 70 series with a new wind vane design is equipped with a new generation of super-concentrated image system, which has a large amount of light and is supported by the industry's first XD Motion motion engine to achieve ultra-high-speed lightning shooting. Users can easily freeze high-speed moving objects with a single shot, and even clearly capture high-speed trains and racing cars with speeds of over 300km/h. Not only that, the outstanding performance of image functions such as super-focused macro, realistic portraits, and super-concentrated video provides consumers with a pinnacle imaging experience unlike ever before.
In terms of performance, the Huawei Pura 70 series also brings a smoother operating experience. On the one hand, Huawei's Pura 70 series gives full play to Huawei's advantages in terminal satellite communication, and can still communicate with the outside world through the Tiantong satellite information and Beidou satellite messaging satellite systems in the absence of a terrestrial network. On the other hand, it is equipped with HarmonyOS 4.2, which is more concise and easy to use, making the system experience of the Huawei Pura 70 series more fun, smarter, smoother, and safer.
What's more worth mentioning is that at the latest Huawei Developer Conference (HDC2024) held on June 21, Huawei launched the "pure-blooded Hongmeng" - HarmonyOS NEXT. Yu Chengdong, Executive Director of the Board of Directors of Huawei and Chairman of the Device BG, emphasized that this is a full-stack self-developed operating system from the inside out, which originates from China and is completely independent and controllable.
It is understood that HarmonyOS NEXT has three major features: all-scenario, native intelligence, and native security, which can improve device performance by 30%, and the Pura 70 series is the first to bear the brunt of the updated models of the HarmonyOS NEXT system officially announced by Huawei at the conference. This also means that users who own the Huawei Pura 70 series at this time will be the first to try the "pure-blooded Hongmeng" and experience the smooth performance under the new system.
This limited-time summer offer is a strong and wide coverage, and in addition to Huawei Mall, other e-commerce platforms across the network also have the same offer. At this time, it is the best time to buy a machine, and the price after the discount is more fragrant than Apple. Consumers can start in a timely manner according to their needs and budget. At the same time, through this event, more consumers will be attracted to become users of the HarmonyOS ecosystem and experience the peak image experience and flagship performance brought by the Huawei Pura 70 series.