The demand for the iPhone 15 in the United States market has dropped again, and consumers' enthusiasm for new phones has declined

Global Tech

2024-07-19 10:46Published in Beijing

On July 19, according to foreign media reports, earlier this year, a report by market research agency CIRP showed that the acceptance of the iPhone 15 series in the United States market was lower than Apple's previous iPhone 14 series. Now, the second quarter data released by CIRP once again shows that the demand for the iPhone 15 series has weakened further.

According to the data, in the first quarter of 2024, iPhone 15 devices accounted for 68% of the total iPhone sales in United States, down 7% from the 75% market share of iPhone 14 devices in the first quarter of 2023. Entering the second quarter, the gap between iPhone 15 and iPhone 14 acceptance in the market has widened further. Between April and June 2024, the iPhone 15 series accounted for 67% of total iPhone sales in the United States, down 1% from the first quarter.

By comparison, in the second quarter of 2023, the iPhone 14 series accounted for 79% of iPhone sales in the United States, up 4% from the first quarter of 2023. This means that the iPhone 15 has a 12% lower acceptance than the iPhone 14 compared to the respective release year.

The CIRP emphasized that with the increasing iterative nature of hardware device updates, consumers' enthusiasm for spending a lot of money on the latest iPhone is waning. This trend is reflected in the sales figures of the iPhone 15 series. Consumers are increasingly inclined to choose more cost-effective models rather than blindly pursuing the latest models.

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