There are a few dog days丨Dog days kitchen cooling has become a rigid need, and the sales of kitchen air conditioning e-commerce in June have grown rapidly year-on-year

Cover News

2024-07-18 22:19Posted on the official account of Sichuan Cover News

Cover news reporter Fu Wenchao

"I regret installing the kitchen air conditioner, I regret not installing it sooner." After the ambush, young people who could not stand the "smoke and steaming" of cooking chose to move the air conditioner into the kitchen. On July 18, the reporter learned that since June, the transaction volume of kitchen air conditioners on the e-commerce platform has increased by more than 137% year-on-year, becoming another new category on Tmall that has exceeded 100 million yuan.

In traditional home design, the kitchen and bathroom are the "forgotten places" of air conditioning. When the dog days are hot and humid, when it comes to stir-frying and slow-cooking Chinese cooking, how to quickly "cool down" the kitchen on a hot day has become a rigid need. On social platforms, there are as many as 650,000 notes on kitchen air conditioners. The family cooks and cooks who have suffered from steaming and roasting have sighed: "The life of summer is given by the kitchen air conditioner." In the past month, the search volume for kitchen air conditioners on Tmall has doubled.

According to reports, compared with traditional air conditioners, kitchen air conditioners not only have to resist the heavy oil smoke in the kitchen and cool down quickly; In a small kitchen space, it must occupy less space, be easy to install, and not destroy the original decoration design. At present, the kitchen air conditioner on Tmall is not only narrow in appearance, oil-resistant and moisture-proof, 30 seconds of rapid cooling, but also can be remotely turned on and voice controlled.

"From 2022 to 2023, the transaction volume of kitchen air conditioners has skyrocketed by more than 320% year-on-year for two consecutive years." The relevant person in charge of Tmall kitchen air conditioner said, "As a new species of kitchen, there is not much supply of kitchen air conditioners on the market at present, and the brand has a greater chance of entering the market." "The kitchen air conditioning brands on Tmall are mainly traditional home appliances such as Midea, TCL, and Panasonic, as well as cutting-edge brands such as Brandt, Amberson, and OLI. According to this year's 618 data, ceiling-mounted, cabinet-based, built-in, and undercounter kitchen air conditioners have become the most popular TOP 6 items.

"The ceiling kitchen air conditioner is only the size of a 24-inch suitcase, but the cooling capacity can reach more than 3000W, while the traditional air conditioner is generally about 2000W." The relevant person in charge of Midea's kitchen air conditioner introduced. During the 618 period, Midea's kitchen air conditioning flagship store, which has only been open for one year, ranked first in the kitchen air conditioning industry on the platform, with a year-on-year increase of more than 150%.

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