In an apartment in Hexi New District, Bayantohai Town, there is a unique purple sand pavilion, which has gone through 7 years of wind and rain, which is the crystallization of many years of hard work of Zhao Hongwei, a young entrepreneur, who illuminates his entrepreneurial road with his sincerity and unremitting efforts.
Zhao Hongwei, the 36-year-old head of Xinmu Zisha Art Museum, has been in business for 8 years. After studying water conservancy, he entered a company to work, at that time it was the trend of opening an online store, as a tea enthusiast Zhao Hongwei opened a tea shop on Taobao, and at the same time put some purple clay pots on the shelves to sell, because it is an e-commerce Xiaobai, and it is a northerner who sells tea, there are few customers who come to buy tea, but the number of people who buy purple clay pots is gradually increasing, so he focuses on the sales of purple sand pots. At the end of 2017, Zhao Hongwei found that the income of Taobao stores was much higher than that of his main business, and he also wanted to turn his love for purple clay pots into his career, so Zhao Hongwei decided to quit his job and concentrate on e-commerce.
There are many doorways in the purple sand industry, and it is necessary to see more products and the accumulation of time in order to have a better appreciation ability. Zhao Hongwei told reporters that purple sand is a combination of daily necessities and works of art, appreciation and identification need to look at materials, workmanship and some details, want to identify a good pot, need to continue to learn. In the early days of entrepreneurship, Zhao Hongwei had to go to Yixing, Jiangsu, the production area of purple sand pots, every year to "study", during which he would study at the homes of many teachers who made purple sand and at the same time understand market trends, and still maintain this habit.
After entering the era of short videos, Zhao Hongwei became a short video creator, learning to shoot, edit, promote his store, and publish some content about Zisha. Zhao Hongwei said that he was very nervous about filming at the beginning, and he didn't know how to express it, but after trying to shoot some content, he gradually became familiar with it, and shot a video at the suggestion of the customer, but he didn't expect the effect to be very good, and his own appearance introduction also greatly increased sales, and he became more confident in shooting videos, and the time to make a video was shortened from half a day to half an hour.
With a good publicity channel, the service must also keep up, Zhao Hongwei said that the teapot business is a little different from other businesses, customers often need to understand the pot for a long time before they can negotiate an order, but he has enthusiasm and patience, will take the initiative to understand the needs and aesthetics of customers, he often tastes tea with customers, communicates, tells the "story" of each pot, in the face of online customers, he insists on using the original camera to restore the true state of the pot, not beautifying, not lying is the concept that Zhao Hongwei upholds, has been recognized by many customers, since the industry, Tens of thousands of pots have been sold.
A good purple clay pot looks round and upright, and entrepreneurship and business also need to be stable first, Zhao Hongwei said that his goal is to make the product good and stable, ensure quality, and provide good service for every customer.
Zhao Hongwei, the person in charge of the Xinmu Zisha Art Museum, said: "Entrepreneurship is still a more difficult thing, we don't idealize entrepreneurship excessively, we must remove the filter for entrepreneurship, many people think that entrepreneurship is to open a store, and the store decoration is good enough to fill the goods is equivalent to entrepreneurship, in fact, this is still far from the success of entrepreneurship, entrepreneurship is a side of the goods, one side is the customer, the middle to rely on service, operation, and publicity to connect, so the store has goods is only one aspect, but also to solve where the customer comes from, how to operate between, is a systematic project. Take my store as an example, three years later, this store may still be like this, but in the course of these three years, it will have to go through many internal changes, and it may have to go through a lot of qualitative changes to maintain an average level, so as an entrepreneur, I have been using my brains, thinking all the time, and continuing to follow the changes in the market. ”
Zhao Hongwei's online store has made some achievements, and while he still insists on being the national market, he will also focus on the local market, export valuable tea culture to the local area, and tell the story of each pot in the form of "chatting about tea". A purple clay pot connects buyers and customers, and Zhao Hongwei does a good job of the "article" of the pot, and goes further and further on his entrepreneurial road.
Reporter|Wu Shuran Zhang Yue
Layout Editor|Li Rong
Editor-in-charge|Yan Lixin
Editor-in-Chief|Fan Hua
Supervisor|Jona
Director system|Cultivating clouds