Ten years ago, the slogan of "mass entrepreneurship and innovation" resounded in the sky, but now it has been reduced to a derogatory term. Who would have thought that what was once an entrepreneurial boom would evolve into today's "entrepreneurial trap"? The catering industry is bearing the brunt, with a wave of closures coming and going. Let's listen to me tell me about the bittersweet and sour of this catering industry.
Remember the time when everyone wanted to be the boss? But now, the word entrepreneurship has become a hot potato. Especially in the catering industry, it is even more stumbling and devastated.
According to the latest data, in the first half of 2024, the sales volume of domestic catering-related enterprises will be as high as 1.056 million. What is the concept of this number? Last year, there were only 1.359 million in the whole of the year! It's only been half a year, and it's almost catching up with the whole of last year, and this speed, tsk, is really staggering.
Some people say that opening a restaurant can't make anything but earn the false name of the boss. Although these words pierced my heart, I really didn't wronged anyone if I think about it. Although today's young people don't like to cook and order takeout at every turn, this does not mean that opening a restaurant is a profitable business.
Speaking of which, there is also a "3-month curse" in the restaurant industry, which means that most restaurants have to face the crisis of closure after 3 months of opening. You see those leeks who don't go well with their part-time jobs, they come to open a restaurant in a bunch, and they collapse in 3 months, and they come with another batch of signboards, and the cycle repeats, isn't this giving money to the landlord?
And those Internet celebrity shops, oh my God, a broken steamed bun dares to sell for thirty or forty yuan! Didn't you say you jumped into the fire pit by yourself? It's better to use this money to speculate in stocks, at least you won't be tired of lying down and losing money.
When it comes to entrepreneurial death trio: hot pot, milk tea, and coffee shop. The hot pot restaurant downstairs in my house has changed its owner several times this year. Every time I pass by, I can't help but think: Are these people really not afraid of losing money, or are there so much money that there is no place to spend it?
Today's catering entrepreneurs focus on participation. As soon as his brain is hot, he invests in opening a store, but as a result, he is either in debt, or he is executed for dishonesty, and in the end he can only repay his debts conscientiously. Why don't I mention the successes, you ask? Come on, don't those who are so-called successful continue to increase their investment after making some money? Isn't that a sinking deeper and deeper in a casino?
Nowadays, various bubble tea shops and coffee shops have sprung up. Some Internet celebrity stores even claim to open a store for millions and return to their original cost in 3 months. It sounds tempting, but if you think about it, if it's really that profitable, why do people let you make it? The most profitable ones are not those who sell franchises?
The brick-and-mortar store has been pressed to the ground by the online store, leaving the catering as a little respite. If even the catering is cold, then the people at the bottom will really have no way to live.
At the end of last year, the number of Zhengxin chicken steaks, which claimed to be able to open a store in 5 square meters, shrank by more than 10,000 stores nationwide. Why do you say that? It's not because the profits are too low and the competition is too fierce.
Now all walks of life are rolling, and it has become the norm for bad money to drive out good money. While resisting pre-made dishes online, everyone is spending frantically offline. Isn't this ambivalence the epitome of the predicament of the restaurant industry?
Some people say that the trilogy of losing money in middle age: starting a business, speculating in stocks, and buying a house. Although this is a heart-wrenching statement, it is true. The traditional high-paying industry is sluggish, and everyone is going to the catering industry. But the problem is that the catering industry seems to have a low threshold, but in fact it is full of pitfalls.
Entrepreneurship is essentially playing as a financial trader, and for Xiaobai, it is like a thousand in a casino. first give you a little sweetness, make you think that you are possessed by the God of Gamblers, and then fool you to keep increasing the weight, and finally kill you. As long as you play at the table, nine out of ten bets are lost, the dealer can lose 100 times, and you lose once and it's over.
So how do you avoid stepping on the pit? It's actually very simple, just think backwards. You can't even open a bubble tea shop on this street, so why can you succeed when you come? You think you see a business opportunity, but in fact, it has long been a sinkhole that can't be pitted anymore.
If you really want to start a business, I have a piece of advice for you: start with a street stall or a roadside stall. One is to accumulate experience, and the other is to reduce risk. Don't smash hundreds of thousands of millions as soon as you come up, the kind of case of starting from scratch and becoming an instant hit is basically Hangzhou's pig killing plate.
Finally, if you really have too much money to spend and you have to start a business, start by selling towels. If you make money and wipe your sweat, you lose and wipe your tears, and you don't suffer any loss.
Actually, there are many ways to live in life. In addition to struggling, you can also choose to lie flat. It's a big deal, just be an old lai, anyway, except for death, everything else is bruises. Being alive is the greatest meaning in itself, and there is no need to push yourself too hard.
Write these words in your notebook. But I hope you never need it. After all, the golden era is gone, and instead of pinning your hopes on the ethereal dream of entrepreneurship, it is better to be down-to-earth and live your own life.
So finally, I would like to ask: In this era of entrepreneurial traps, how should we rationally look at entrepreneurship? Should we move forward bravely, or should we proceed prudently? What do you think about this?