Founded in 1826 and owned by Brown Forman, Glendronach, Scotland, is one of the most sought-after star distilleries in the whisky industry today, and is unique in its high-quality sherry whiskies.
As previously introduced to you in this account, the Glendona Bros. Winery Benliac and Glen Grasso have undergone a costume change in 2020 and 2023 respectively, see "Freshly Baked! The "Three Cakes" and "Four Cakes" whisky from Speyside, Scotland are on the market! and GlenGlassaugh regular wine reconditioned and re-launched! 》。 And in 2023, new labels for Glendona's 12, 15 and 18 years will appear on the Internet, and at that time, this account speculated that this may indicate that Glendona will also change its costume, as detailed in "Put away the old version!" Glendronach is about to change his clothes! and New Discoveries! Glendronach '18 will also be dressed up! 》。
Sure enough, in July 2024, Glendona announced a comprehensive upgrade of its brand image, including but not limited to a redress of the wine. This account summarizes the official announcement of Glendona, so that you can understand the key points of Glendona's brand upgrade:
1. The recipe remains the same;
2. The overall brand image is more "modern" and aims to appeal to a wider audience;
3. The brand logo has been redesigned, depicting the thorns and crows surrounding and guarding the winery, which not only reflects the location of the winery, but also pays homage to the name of the winery, which means "valley of thorns" in the Gaelic language of Scotland;
4. The label and packaging of each wine are designed with a single color as the main axis, which makes the label and characteristics more prominent and eye-catching;
5. Replace the original standard wine bottle with a more unique shape of the bottle type with a more unique shape of the bottle with a medium width and a narrow bottle shape;
6. All wines are still mainly matured in sherry casks, with "Sherry Cask Matured" in large letters in the middle of the label and the type of sherry cask used at the bottom left of the label.
7. No longer use the names of Original, Revival and Allardice;
8. 格兰多纳英文Logo不再大写中间的"D",将"GlenDronach"改为"Glendronach";
9. The first re-aged wines are three wines aged 12, 15 and 18 years old in the regular Glendona;
10. Later in 2024, there will also be a new package of Master's Anthology collection, featuring three wines aged 21, 30 and 40 years.
For this brand upgrade, Glendona also collaborated with Scottish cinematographer and director John Rankin. Known for capturing the verve of his characters, Rankin led his team into the distillery to capture the harmonious symbiosis of tradition and creativity at the Glendona Distillery through moving images. Spain soloists and flamenco dancers Rocio Dusmet Orellana ·· Rocio Dusmet Orellana were also invited to dance in the distillery, creating a stunning visual metaphor that highlights the unique fusion of two places, Scotland (whisky) and Spain (sherry casks), redefining the brand image and refreshing.
Commenting on this, Rankin said: "I fell in love with the idea from the beginning, I was very familiar with the whisky industry, and the project was really new and exciting for me. I am passionate about innovating in the midst of cultural collisions and finding beauty in the tension it brings. In addition, as a Scottish, the idea of bringing flamenco to the highlands stirred up an irresistible passion in my heart. ”
Rachel Barrie, Glendonagh's Head Master Bartwin, said: "For me, Glendona was a surprise, a revelation and a culmination of flavours. At first taste, it's more intense than you'd expect, and that's exactly what we've thought – to raise the bar for single malt whisky by producing the most extraordinary sherry-style whisky. Today, we are setting new standards to match the refined essence of Glendona with a reimagined visual identity. Rankin's signature style harmoniously amplifies the extravagant and flamboyant character of Glendonagh. He masterfully captures the delicate balance of tradition and imagination in our single malt whisky, revealing the twin charms of the gritty Highland soul and Spain, a dance of balance that ends up being so bold that the end result is so bold that the flavours of the wine progresse through to the apocalyptic peak, just like the Glendona liquid itself. ”
Starting from 2024-07-24, the new packaging Glendona will be available on select markets around the world, depending on the availability of the old and new versions, as well as a variety of forms of brand campaigns with the new brand image at its core. We will continue to pay attention to future trends, if there is more information, we will bring it to you in a timely manner, and you will not miss it by following this account.
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