This week, Saudi Arabia's chaebol Turki Alashh announced that they have reached an agreement with the famous top promotion company, Golden Boy Promotion Company, which is considered a huge breakthrough in professional boxing, because four of the five major promotion agencies in their field have already cooperated with Saudi Arabia, leaving only Al Haimon's PBC.
The top 5 promotion agencies are: Top Promotion (Bob Arlum), PBC (Al Haymon), Golden Boy Promotion (Oscar de la Hoya), Competition Room Promotion (Eddie Hearn), Queensberry Promotion (Frank Warren).
With the General Directorate of Sports and Entertainment, where Alashech works, reaching an agreement with the Golden Boy Promotion and Top Promotion, it means that there will be more exciting events for fans to meet.
The launch of the "Riyadh Season" by Alarshkh is in the spotlight, and he plans to run high-level boxing tournaments around the world. Now, the top promotion, the Golden Boy promotion, has officially joined the "Riyadh season", and in the words of the media: teams of fighters compete with each other without red tape, at least Alalshkh has cut that red tape in half.
The official statement of the "Riyadh Season" reads: His Excellency Alalshh, Chairman of the General Directorate of Sports and Entertainment of Saudi Arabia, has announced that it has officially become a partnership with a top promotion company to promote the world-class boxing events, and this cooperation will benefit the mutual influence between the two parties and will greatly enhance professional boxing. The "Riyadh Season" will feature 12 Super Boxing fights for the rest of the year and during 2025.
Top Promotions is one of the most prominent promotion companies in professional boxing, with a series of high-profile events held in iconic venues around the world for over 50 years, including Mohamed Ali, George Foreman, Sugar Ray Leonard, Manny Pacquiao......
Over the past 12 months, Riyadh Season has established itself as a major player in professional boxing, with a slew of world-class and innovative events, including the first heavyweight undisputed title bout of the 21st century, Tyson Fury vs. Oleksandr Usyk.
On August 3, the Battle of Terrence Crawford vs. Israel Madrid Mov will be staged at BMO Stadium in Los Angeles, the first time the "Riyadh Season" has been held overseas to expand its presence in the United States market.
At the same time, the official "Riyadh Season" also issued a statement on the cooperation with the Golden Boy promotion, which is roughly the same: the cooperation between the Saudi General Administration of Sports and Entertainment and the Golden Boy Promotion will start with the WBC Transitional Super Welterweight Championship in Las Vegas on August 10, with defending champion Serhi Bohachuk (24-1, 23 KOs) taking on Vigil Ortiz Jr. (21-0, 21 KOs).
The agreement will cement the commitment of Golden Boy Promotion and "Riyadh Season" to elevate the sport of boxing through the physical strengths of both parties. Golden Boy Promotion, led by Hoya, is a promotion company with many talented Latino fighters, and we will continue to work together for the remainder of 2024 and beyond to build our reputation as an industry leader in the sport and more World Champions."
The close Crawford vs Madrid Mov match is very important for Alalshkh, as mentioned earlier, it will be their first shot to open up overseas markets, and now there are less than two weeks left. Initial ticket sales were reportedly not ideal, but ticket sales have improved dramatically as Alashkh ramps up its promotional efforts, especially by inviting some of the super-rap superstars to join them.
Now that Saudi Arabia seems to dominate the "skyline" of professional boxing, it is destined to have a huge impact, and it is up to Haimon's PBC to join it. You must know that the PBC has never cooperated with the Saudi side before, so it remains to be seen whether the two sides can reach an agreement.