Author & Editor|Sun Haonan
On the evening of July 19th, Lei Jun opened his fifth annual speech, sharing the story behind Xiaomi's three-year car manufacturing, and also gave birth to many golden sentences. In the previous article, we predicted that after this live broadcast, the traffic of Xiaomi and Xiaomi Auto will usher in another wave of peak, and perhaps product sales will also increase.
Just when the major platforms were swiped by Lei Jun's personal show, I didn't expect Mr. Lei to think that it was not enough, and he would return to the live broadcast tonight (19 o'clock on July 23), which was the previous PPT that was not finished?
The story is not finished, and Mr. Lei returns for a limited time
On July 22, Lei Jun, founder, chairman and CEO of Xiaomi, announced in the evening that a live broadcast will be launched at 7 p.m. today to chat with netizens about the story behind this year's annual speech.
Lei Jun also said that due to limited time, there are still many stories that have not had time to tell you, if you have any suggestions or concerns, you can tell him in the comment area, and he will consider chatting about it in the return live broadcast. In fact, in the annual speech, the time is limited, and the story cannot be finished, which is normal, but it is not enough to have a sequel, make a return, and finish all those contents in one go, which can be gradually told in daily posts or videos.
Lei Jun is in such a hurry to make a sequel to return to the live broadcast, there must be other important things that need to be told or announced, and such a formal occasion is needed, an amplified occasion and a concentrated occasion. Judging from the poster he posted, this live broadcast is called "2024 Lei Jun's Annual Speech Return Live Broadcast", which will be jointly participated with Li Xiaoshuang, vice president of Xiaomi Automobile.
Judging from the live broadcast lineup, this live broadcast is expected to mainly reveal information about Xiaomi cars. There is a high probability that the Xiaomi SU7 Ultra prototype will be discussed, as well as the future model planning and product planning of Xiaomi Automobile, and even the warm-up revelations of the models to be launched next year. Perhaps Vice President Li Xiaoshuang will be one of the important speakers, similar to last year's Xiaomi automotive technology conference.
Japan car companies are scared, the new target of Xiaomi cars
Recently, a news article that "Japan automobile manufacturers are very afraid of the rapid development of China's electric vehicles" has attracted the attention of the industry.
According to the report, Yasuhide Mizuno, representative director, chairman and CEO of Sony Honda Mobile, said in a recent interview that if Japan automakers cannot innovate faster, they may become "followers" forever.
"Chinese competitors are very strong and I'm very scared of their speed of execution," Mizuno said, adding that Japan automakers are a little nervous or sensitive before launching new cars, and we need to change that approach, otherwise China will be number one and we will always be followers."
Chinese competitors have grown faster than he expected, estimating that the development time for electric vehicles in China has been reduced to 18 months from concept to production, less than half the development time of Japan cars.
In fact, Mizuno is right, according to an analysis by consulting firm Alixpro, the average time it takes for a new model from launch to upgrade or facelift for a new model by a domestic EV maker is 1.3 years, compared with 4.2 years for a foreign brand.
From Lei Jun's previous speech, we can also find that as a cross-border car manufacturing company, it only took three years to almost start from scratch, which is enough to see what is the Chinese speed of the car manufacturing industry. When Japanese companies are worried, not only other Chinese car companies have new achievements, but even Xiaomi Auto, which has "entered the industry for a short time", has new goals.
In Lei Jun's 2024 annual speech on July 19, Lei Jun told the little-known story behind Xiaomi's car building. Lei Jun showed the prototype of the SU7 Ultra, which is based on the SU7 and has been fully evolved for the track, with a longer, wider and lower body, a unique lightning yellow with lightning latte art, side air knives, and a large rear wing design.
Lei Jun said that Xiaomi's goal is to "become the fastest four-door tram in New North in ten years", and will officially challenge the Nürburgring North Ring Road and challenge the non-production lap list in October this year, and officially challenge the production lap list in New York North in 2025.
It is true that Japanese companies are not worried because of Xiaomi cars, but the development of Xiaomi cars still shocks many people. Lei Jun said in his speech that the past 3 years have been a reborn experience for him and Xiaomi. Although the Xiaomi SU7 squeezed into the table, it is still far from real success, and the long march has just begun.
Good news is frequent, and Lei Jun may add another fire tonight
Since Lei Jun's annual speech played a video of himself drifting in a Xiaomi car, it has aroused a large number of discussions among netizens, and Lei Jun also took advantage of the situation to teach everyone how to drift in the following video. Recently, the picture of Lei Jun wearing a racing suit leaning on Xiaomi SU7 Max has attracted the attention of netizens, and Lei Jun is very handsome in the picture, and he is much younger in an instant.
Some netizens ridiculed in the comments: "Jun'er, if you use this photo as an avatar, I will buy a Xiaomi SU7." ”
Mr. Lei was also very persuasive after seeing the news, and really put on a new avatar. I guess I am also happy in my heart: this is not easy and can I sell one? I have to say that perhaps Lei Jun is the biggest sales champion of Xiaomi products.
The netizens who found that Lei Jun had changed his avatar also rushed to the accounts of the commenting netizens to see if he would really buy it. This netizen also responded: "I really want to buy it, the configuration has been selected, and talking counts." Don't ask me for being a recent college graduate, the funds are not enough, please netizens supervise me, I will definitely buy it. ”
In addition to the good news that there is another potential customer on the side of Xiaomi Automobile, Xiaomi mobile phones have also recently ushered in the recommendation of the American media. In the PhoneArena camera score test, the Xiaomi 14 Ultra won the top spot for the best camera phones in 2024.
The Xiaomi 14 Ultra has one of the most impressive camera systems on a 2024 phone. Its biggest advantage is the 1-inch sensor, which is nearly 30% larger than the 1/1.3-inch sensor commonly used by competitors such as Samsung and Apple. Combined with a variable aperture (up to f/1.6), this camera system can capture more light than most other phones, making it ideal for use in low-light conditions.
The Xiaomi Mi 14 Ultra beats the leading S24 Ultra and the iPhone 15 Pro Max in the first three categories of main, telephoto, ultra-wide, and selfie. Only selfies are slightly inferior.
Xiaomi cars and Xiaomi mobile phones have been reported frequently recently, and Lei Jun seems to think that the traffic can be higher, so he announced the return of the live broadcast.
Write at the end
Since Lei Jun "rolled" from the mobile phone industry to the tram industry, Lei Jun's speech and a series of marketing actions have attracted CEOs of major car companies to learn and imitate. I thought that Lei Jun's annual speech was over, and Lei Jun's story was not over, and it would continue. But unexpectedly, Lei Jun's annual speech has not ended, and the PPT may not even be finished.
From the current point of view, Xiaomi's annual speech has become a major event in the technology industry, and its influence is not limited to product releases, but also lies in the innovative spirit and humanistic care it conveys, which is of positive significance for promoting the healthy development of the entire industry.