Since the beginning of this year, Guanghe County has continued to cultivate and expand the gourmet industry based on sweet paste, fried food and ecological beef and mutton, giving full play to the role of e-commerce in expanding the market, promoting consumption and bringing employment, and guiding all kinds of food production and sales enterprises to make concerted efforts online and offline, and continuously expand sales channels.
Recently, the reporter walked into the stone mill on North Street in Chengguan Town and saw that the owner poured the prepared fried noodles raw materials into the stone mill, and with the rotation of the stone mill, the delicate fried noodles slowly fell into the container. These fried noodles made with whole grains are naturally healthy and nutritious. "The North Street Stone Mill has a history of more than 40 years and has been using traditional old stone mills to make fried noodles with nine kinds of grains, including wheat, flax and barley. At present, we sell online and offline, with an annual output of about 150 tons and sales of about 1.35 million yuan. ”
In addition to fried noodles, sweet pastry is also loved by everyone because of its excellent taste and nutritional value. In the "Oat Lang" production workshop of the fifth e-commerce center of the county, the automatic production equipment is connected in series to create a smooth production line, and each process of filling, water injection and sealing has been standardized and automated. In order to enable food production enterprises like "Oatmeal Lang" to realize the transformation from small workshops to modern enterprises, in recent years, the county has continued to extend the value chain of various food products through the implementation of measures such as food industry awards and subsidies and the establishment of food catering associations, and gradually improved the production level of enterprises by using information technology and intelligent technology, so as to promote the development of food production enterprises to scale, standardization and modernization.
"Our products are mainly canned sweet grains and gray beans, which are sold all over the country, and the output value is increasing. This year, 3 new fully automatic production lines have been added, and the annual output value is expected to reach about 12 million yuan. Li Ming, head of Omailang Food Co., Ltd., said.
In the Northwest Xiaomago E-commerce Distribution Center, the staff introduced products such as flower buns, pot helmets, and hand-grasped mutton online through live webcasts; In the packaging workshop, workers skillfully pack and package all kinds of gourmet products and prepare them for shipment to all parts of the country.
Ma Junhu, head of Linxia Xiaomage Trading Co., Ltd., told reporters that the company mainly sells Guanghe special food and agricultural products, makes tens of thousands of special cakes and breads every day, and sells goods through e-commerce live broadcast, with sales of about 4,000 orders per day, sales of 120,000 yuan, and the number of employed people has reached 30.
Relying on the favorable opportunity of vigorously developing the food industry and e-commerce industry in the county, various enterprises take advantage of the "double home" of offline and online to actively expand sales channels and achieve steady growth in sales of various food products. "Guanghe County will further promote food culture, tell food stories, and build food brands, so that more people can understand Guanghe, know Guanghe, and enter Guanghe, further promote the development of the food industry, and boost the upgrading of the county's food industry." Ma Chunqing, deputy director of the county's food industry and e-commerce development center, told reporters.
Source: Linxia Rong Media Center