On the evening of July 22, China Central Radio and Television's "Economic Half Hour" broadcast a special program, which explained in detail how Nongfu Spring has become an industrial benchmark in southern Jiangxi and Aksu Prefecture of Xinjiang, and the story of "linking agriculture with agriculture" to help industrial upgrading and drive common prosperity.
Nongfu Spring, a well-known drinking water brand, not only has outstanding performance in providing high-quality water sources, but also demonstrates its corporate responsibility in helping farmers and alleviate poverty.
Gannan, this land, was once famous for the cultivation of navel oranges, but it was also plagued by industrial development. The small-scale, decentralized planting model, and the lack of unified standards and quality control, make fruit farmers in a passive position in the market game. Prices fluctuate, whether it is a bumper harvest or a poor harvest, it is always difficult for farmers to increase their income, and even an embarrassing situation of increasing production but not increasing income. This phenomenon has been exacerbated by the loss of young and strong labor, and the industry is gradually on the verge of decline.
In this context, Nongfu Spring, a company known for providing high-quality drinking water, stepped into the land of southern Gan in 2007, opening a new chapter in industrial revitalization. At first, the cooperation between the two sides was not smooth sailing, and after initial exploration and failure, Nongfu Spring did not give up, but chose to work closely with the local government and farmers to explore a new path suitable for the development of the navel orange industry in southern Gansu.
Nongfu Spring has invested in the establishment of a high-standard planting base, introduced advanced agricultural technology and management mode, and systematically upgraded the planting of navel oranges. They have formulated strict quality standards, implemented scientific planting models, and management regulations such as pesticide residue testing to ensure that every navel orange can meet high quality standards. In addition, Nongfu Spring has also signed long-term comprehensive contracts with fruit farmers, promising to purchase navel oranges in the whole orchard at a price higher than the average market price, which not only provides a stable sales channel for fruit farmers, but also motivates them to pay more attention to quality and yield improvement.
This series of measures has completely changed the face of the navel orange industry in southern Gansu. Farmers no longer worry about sales or market price fluctuations, and their incomes have increased significantly. Yue Haijun, a fruit farmer who cooperates with Nongfu Spring, said happily: "As an ordinary person, if you exchange more than 200,000 yuan in cash a year, you have to have such a thick amount, and you have never seen so much money in your life, so it is good to feel that you have worked hard for so many years." ”
The cooperation between Nongfu Spring and Gannan fruit farmers has not only promoted the modernization and transformation of local agriculture, but also injected new vitality into rural revitalization. Through the empowerment of science and technology and the integration of industries, Nongfu Spring has successfully pushed Gannan navel oranges to a broader market, driven the upgrading of the entire industrial chain, and achieved a win-win situation of increasing farmers' income and increasing enterprise efficiency.