In 2012, Nongfu Spring successfully captured the top spot in the bottled water market share, and has maintained it ever since. However, surprisingly, few people understand that behind Nongfu Spring, there is really a farmer's ideal hidden.
This ideal stems from the founder's love for nature and his persistent pursuit of high-quality water. He understands that water is the source of life, and pure, healthy water is essential to people's lives. With this belief, he is determined to make high-quality natural water available to more people.
1. "Orange" Wind and Waves: Nongfu Spring's Journey to Help Farmers
Did you know? Nongfu Spring has been committed to helping agriculture in Ganzhou, Xinjiang and other places, and has been consistent for many years. They have helped local farmers increase their income and competitiveness in a variety of ways. Back then, the peasant households in southern Gan were still struggling on the edge of poverty, and their lives were difficult. And now? The situation has changed dramatically. Through the cooperation with Nongfu Spring, the average income of farmers per household has reached nearly 200,000 yuan! More than 40,000 fruit growers have lived happily ever after. The story behind this is full of warmth and sweetness, even sweeter than navel oranges!
2. Overcoming difficulties: a gorgeous turn from "wrong" to "right".
Do you think Nongfu Spring's road to helping farmers is unimpeded? This is not the case! In the initial stages, they faced a lot of difficulties. The factory is located in a remote area, and the infrastructure is scarce, and even the supply of water and electricity has become a problem. Not only that, but the wrong selection of the juicer, the topography of the plantation also brought great challenges to production, and the wrong selection of fish species led to the cutting down of 70,000 trees! The most serious thing is that 70% of navel oranges are converted into limonin during processing, which cannot be used for juice extraction.
This dilemma has become a common problem in the beverage industry all over the world. However, Nongfu Spring was not intimidated by the difficulties, and they firmly believed that a solution could be found. Even if they lose 20 million yuan a year, they will not flinch and are determined to do this! They did not hesitate to travel thousands of miles to foreign countries to learn advanced agricultural management and scientific and technological knowledge, and established a modern agricultural management team. After unremitting efforts and struggles, they finally overcame these problems one by one. The persistence and determination behind this is really more sour than navel oranges!
3. Science and technology empower agriculture: Nongfu Spring's "wisdom" is the way to win
Did you know? Nongfu Spring not only helps farmers sell oranges, but also uses technology to make the quality and yield of fruit trees far exceed that of ordinary seedlings! The non-toxic seedlings they developed allow farmers to purchase seedlings at a lower cost and grow better quality fruits. The scientific and technological power behind this is really more powerful than navel oranges! Nongfu Spring's story of helping farmers is not only to simply provide funds and materials, but more importantly, to give farmers knowledge and technology, so that they can truly achieve prosperity.
In order to develop non-toxic seedlings, Nongfu Spring's scientific research team has put in a lot of effort. Through trial and error, they continue to select and cultivate excellent seedling varieties, using advanced biotechnology and gene editing technology to ensure that the seedlings do not contain any harmful substances. This innovative scientific and technological achievement not only reduces the planting cost of farmers, but also improves the quality and yield of fruits.
Nongfu Spring is not only a business that sells drinking water, but also an enterprise that has a deep understanding of agriculture, farmers and land. Its road to helping farmers is full of difficulties and obstacles, but it is these unremitting efforts that have enabled farmers to truly embark on the road to prosperity. Let's give a thumbs up to such a business! At the same time, we also need to think about whether more enterprises can devote themselves to the cause of helping agriculture with sincerity and strength like Nongfu Spring.
In Nongfu Spring's story of helping farmers, we see the social responsibility and responsibility of the enterprise. They are not only concerned about their own economic interests, but also about the lives of farmers and the development of rural areas. This kind of sincere action to help farmers has set an example for other enterprises.