At 7 p.m. on July 23, Lei Jun officially opened the live broadcast feast on the popular short video platform, and in just 20 minutes, the number of live broadcast likes quickly exceeded 10 million, and the number of online viewers also soared in a short period of time, easily crossing the threshold of 100,000. In this live broadcast, Lei Jun abandoned the previous offline combined with online "annual speech" mode, and instead adopted the pure online short video platform live broadcast, bringing a unique interactive experience to the audience.
What is particularly striking is that Li Xiaoshuang, who has served as the general manager of Xiaomi's automotive marketing department since 2023, and Xu Jieyun, a senior "Xiaomi person", also joined hands to join the live broadcast to jointly reveal the latest developments of Xiaomi Auto for the audience.
During the live broadcast, Lei Jun not only affectionately recalled the past with Zhou Shouzi, a former executive of Xiaomi, and Wang Chuanfu, the helm of BYD, but also revealed for the first time the interesting price quiz of the three new car-making forces of Weilai, Xiaopeng and Ideal on the eve of the launch of Xiaomi SU7. What's even more exciting is that Lei Jun personally announced that the much-anticipated Ultra production model is expected to be officially launched in the first half of next year, which instantly ignited the enthusiasm of the live broadcast room.
Looking back at Lei Jun's annual speech a few days ago, the Xiaomi SU7 Ultra prototype was unveiled, and Lei Jun was even more ambitious, announcing that the prototype will challenge the New North Africa production car lap record in October this year, vowing to reach the top of the speed of the New Zealand four-door tram within ten years.
Talking about the birth process of SU7 Ultra, Lei Jun is full of emotion. He revealed that the SU7 Ultra and SU7 were originally born from the same roots, but they have gone through a tortuous process from planning to cutting, and then to picking up and upgrading again. Behind this decision, there were countless heated discussions and self-examination within Xiaomi, and finally a consensus was reached to focus on high-end and show the strength of Xiaomi cars.
Lei Jun emphasized that the success of Xiaomi Auto is not a personal achievement, but a condensation of the wisdom and sweat of more than 7,000 employees of Xiaomi's automotive department and tens of thousands of people in Xiaomi Group. He revealed that the Ultra production car will inherit many of the advanced technologies of the prototype and will launch a track version after verifying its reliability. Although the price may be a little "people-friendly", it is believed that its excellent performance and quality will win wide recognition in the market.
"Xiaomi Auto, with a humble attitude into the car circle, does not seek to be a blockbuster, but seeks to move forward steadily, and draw a new chapter of intelligent travel with colleagues in the industry." Lei Jun's words revealed his infinite longing and firm confidence in the future of Xiaomi Automobile.