On the evening of July 23, the "2024 Beijing Zhang Xue Ruyi [Children's ·] Art Festival, co-sponsored by Beijing Performing Arts Group, Zhangjiakou Xingyuan Group and Beijing Children's Art Theater, opened at the National Ski Jumping Center.
Convert the traffic of the Winter Olympics into the increment of cultural tourism
As early as July 2023, Beijing Performing Arts Group signed a strategic cooperation agreement with the People's Government of Chongli District, Zhangjiakou, planning to carry out all-round cooperation around cultural performances, sports and leisure. The "2024 Beijing-Zhangxue-Ruyi [Tong ·] Art Festival", which opened that night, is another highlight of the implementation of the agreement on the occasion of the 10th anniversary of the coordinated development of Beijing-Tianjin-Hebei. When talking about the original intention of the establishment of the art festival, Dong Ning, deputy general manager of Beijing Performing Arts Group and chairman of Beijing Children's Art, said: From seeing Beijing from the big drama to the big drama out of Beijing, how to transform the traffic of the Winter Olympics into the increment of cultural tourism and form a new growth pole for high-quality development, the holding of the art festival gives a creative and potential answer. With the organic combination of Beijing's advantages as a "performing arts capital" and Xue Ruyi's profound Olympic cultural heritage, it will effectively improve the living and consumption patterns of the people in the two places, and the family-style children's art festival will also comprehensively enhance the spiritual and cultural life of the whole family through children. In the future, Beijing Performing Arts Group will focus on the strategic layout of "promoting the coordinated development of Beijing-Tianjin-Hebei" and "the construction of Beijing-Zhangjiakou sports and cultural tourism belt", promote the comprehensive integration and development of Beijing-Zhangjiakou cultural, sports and tourism industries with artistic innovation and high-quality products, and promote the construction of a new integrated pattern with cultural depth.
Li Sheng, chairman of Zhangjiakou Xingyuan Group, said that the cooperation with Beijing Children's Art marks that the Winter Olympics venues have entered a new stage in terms of comprehensive utilization and integration of cultural and tourism formats. During the three-month summer vacation, we will create more opportunities for children to have close contact with art and feel the charm of art, and provide a stage to show their talents and chase their dreams.
"Snow Ruyi" has become a new landmark of cultural tourism
It is reported that the Beijing Zhangxue Ruyi [Tong ·] Art Festival is a new cultural tourism and leisure space tailored by Beijing Performing Arts Group and Beijing Children's Art Theater for the Zhangjiakou Winter Olympic venue "Xue Ruyi". With the theme of "Voices of Childhood", the festival brings together nearly 20 cultural and gastronomic activities such as live performances, immersive games, parade carnivals, art exhibitions, folk food, etc., aiming to make Xue Ruyi glow with a different charm not only in winter, but also in summer, becoming a new landmark of cultural tourism in Zhangjiakou area, and allowing the people in Beijing and Zhangjiakou to enjoy a "Snow Ruyi" with both a sense of art and leisure.
A local tourist in Zhangjiakou said: "I used to come to Xue Ruyi in winter for vacation, but I didn't expect Xue Ruyi to be more exciting in the summer vacation, not only can you focus on the latest and most popular children's dramas, feel contemporary art during the day, but also eat snacks and watch the stars at night, and you can eat, drink and have fun in the Winter Olympics venue for a whole day." Tourists from Beijing said: "Zhangjiakou is an hour's train ride away, not only can you visit the Olympic venues, but also participate in a variety of cultural activities outdoors, and you can choose to stay in the Olympic Village for a night. ”
Experience "Art Camping" in the stadium
During the festival, nearly 100 performances and games of different types will transform "Snow Ruyi" into a cool art and leisure space waiting for visitors to participate in the check-in. Here, artists from Beijing Children's Art will take turns to present a number of "gold medal children's dramas" such as "Where is Chang'an" and "Love You Forever and Forever"; The outdoor live show "Blue dream" and the parade show "Sounds of Snow Country" will present a romantic and touching story of ice and snow. The immersive game "Meet Poetry", which consists of multiple experience spaces, will allow children to have a "face-to-face" interaction with Li Bai Du Fu and other ancient Chinese poets, and feel the masterpieces rooted in the bloodline. Walking through the musical immersion space of "Time Corridor" will evoke the golden years that have passed for visitors; Visitors can also wander around the "Star Picking Art Space" renovated by the Snow Ruyi Summit Club, and enjoy the Winter Olympics theme exhibition and contemporary art exhibition; There are also creative installations that unlock new ways to play art, such as "Walking Snail", "Childhood Gacha" and "Ruyi Station", waiting for the audience to experience. In addition, the organizers have specially prepared Chongli barbecue and stargazing tents for visitors, allowing visitors to experience an "art camping" in the stadium and feel the unique fun under the stars.
Wang Dong, president of Beijing Children's Art and deputy secretary of the general party branch, said when talking about the original intention of the project: "The purity of snow and children's voices complement each other, and only the beauty of childlike innocence can achieve this frozen adventure." Let children strengthen their bodies through sports, nourish their souls through art activities, and empower sports with aesthetic education to build a wishful life for children. During the art festival, the Beijing Children's Art Association will use drama, music, art and other art activities to light up the summer night starry sky of 'Snow Ruyi'. It is believed that the cultural and tourism feast jointly created by Beijing and Zhangzhou can further promote the cultural exchanges between Beijing and Zhangzhou, realize the complementary advantages of cultural and tourism resources and the integrated development of more high-quality projects, inject new vitality into the cultural life of the people of the two places, and hand over China's plan for the follow-up use of the Winter Olympics venues. ”
It is understood that the festival will last until mid to late September.
Photography by Zhang Bonan
Text/Beijing Youth Daily reporter Guo Jia
Editor/Gong Lifang