The mall system is an important tool in the field of e-commerce retail, providing core support for merchants to establish malls. Among them, B2B malls are one of the most popular mall systems. At present, it is widely used in home furnishing, automobile, fresh food, cross-border and other industries. So, what are the solutions for the B2B mall system? So as to greatly improve the efficiency of enterprise procurement and ordering!
1. B2B mall model
As a complex system project, the B2B mall has gradually evolved from the initial B-end to the B-end to various business scenarios such as B2B2C and S2B2B, perfectly integrating the resources of suppliers, buyers and platforms. Its models mainly include the matching transaction model, the proprietary model, the joint operation model, and the platform consignment model.
1. Matching transaction mode
Matching transactions between buyers and sellers to improve the profitability of the platform, the B2B mall platform plays an intermediary role to help buyers and sellers reach transactions and charge a certain commission. This model can solve the problem of information asymmetry to a large extent, so that buyers and sellers can achieve timely and effective communication. The platform can charge different proportions of commissions according to the credit rating of buyers and sellers, which greatly improves profitability.
2. Mall self-operated model
Flexible and convenient procurement, reduce operating costs, enterprises can establish self-operated malls, integrate multi-channel business, and manage online and offline multi-channel business in a unified manner through multi-user mall management systems such as membership, goods, orders, finance, warehousing, etc. In this mode, the B2B mall platform has a strong initiative to launch new products according to market demand, and can also innovate existing products.
3. Joint operation model
In addition to relying on its own business profits, the mall can also recruit high-quality merchants to join, so as to enrich the mall's product categories, enhance mall traffic and brand influence.
4. Platform consignment method
The platform consignment model refers to the B2B mall to purchase products from manufacturers or agents for the purpose of selling products, and then sell them to users at wholesale prices to earn the price difference. Different from other e-commerce platforms, the mall system is not limited by third-party platforms, and enterprises can independently formulate corresponding platform operation rules, in addition to the sales management of downstream customers, but also support the procurement management of upstream manufacturers.
Second, the mall system key function module
A B2B mall system usually refers to an e-commerce platform where one business sells products or services to another. Such a system generally includes functional modules such as approval flow, corporate payment, MOQ and MOQ.
1. Retail price and tiered price
The mall platform can set the minimum purchase quantity for the product, and the household can only purchase when the quantity is reached, and set a tiered price for the minimum purchase quantity.
2. Contract management
Use electronic contracts with electronic signatures (or upload contract templates independently) to ensure the authenticity and reliability of the contracting entity and greatly improve work efficiency.
3. Corporate payment
Business customers pay by browsing products, selecting products, submitting orders, and selecting online payment settlement tools.
4. Credit management
The mall supports settled merchants to extend credit to buyers, and the statements can be paid in installments. Credit can be granted separately according to the buyer to generate flexible and controllable installment orders (the module can introduce third-party credit management or self-built credit management).
5. Approval flow management
The mall divides the permissions of enterprise customers, the buyer can select goods, the manager can approve the goods selected by the buyer, the finance can carry out payment operations, the warehouse can carry out receipt operations, and refunds and returns can also be separately divided into role permissions (this module can introduce a third-party review flow or build its own approval management).
3. Advantages of B2B mall system
Improve the efficiency of the supply chain, so that consumers can also get a better shopping experience during the shopping process. The advantages are as follows:
- Efficiency improvement: Automated processes reduce manual intervention and improve work efficiency.
- Flexible pricing: Set different prices and discounts based on customer type and purchase volume.
- System integration: It can be seamlessly connected with ERP, CRM and other management systems for easy management.
- Data analysis: Provides data on customer behavior and sales trends to support business decisions.
- Simplify the supply chain: integrate the upstream and downstream resources of the industrial chain to achieve information sharing and collaborative operation.
- Multi-language: Multi-language switching is allowed, such as: Chinese/English/Russian, etc.
Building an efficient, stable, and secure B2B mall is an important step in the digital transformation of enterprises. The B2B mall model not only provides a more convenient and efficient solution for transactions between enterprises, but also brings a richer and more diverse shopping experience to consumers. Through the combination of various types of functional modules, it creates a mutually beneficial and win-win shopping platform for enterprises and consumers.