The return of the Olympic Games to Paris for the first time in 100 years is a historic event that not only celebrates Olympic tradition and sportsmanship, but also complements the modern charm of Paris, the "City of Light". Paris is not only a stage for competitions, but also a meeting point for the Olympic spirit, innovation and fashion. RESONATING WITH THE SAME PHILOSOPHY, THE NEW SPORTS BRAND COZY PUNCH WILL OPEN ITS FIRST OVERSEAS POP-UP STORE IN PARIS DURING THE 2024 OLYMPICS.
On July 23rd, Paris, COZY PUNCH, together with the brand's best friend Ming Dao and brand friend Han Han, made a dazzling debut in Paris to jointly unveil the COZY PUNCH Paris store. In addition, Lei Binyi, founder & CEO of Worry-Free Media, Mo Han, President of Worry-Free Media Artist Center, famous makeup artist Mao Geping, and media friends from France came to the scene to share the relaxed and energetic atmosphere of COZY PUNCH.
As an innovative high-end sports brand, COZY PUNCH advocates the concept of "lazy attack" and strong inclusiveness, which coincides with the spirit of the Paris Olympics, which is the perfect combination of comfort and vitality in modern lifestyle, reflecting the pursuit of sports and healthy life of modern people. It can be seen that the brand concept of COZY PUNCH is highly consistent with the theme of the 2024 Paris Olympic Games. It not only shows the integration of sports and fashion, but also conveys a positive attitude towards life. Just as the Paris Olympics fused tradition and modernity, COZY PUNCH embodies the spirit of a new era of sport with comfort and sportiness.
At this historic moment, COZY PUNCH will be the first stop of the brand's overseas store in Paris in the form of COZY PUNCH RESORT, and become part of the 2024 Paris Olympic Games, bringing a new fashion experience and sports passion to the world. This is not only a tribute to the Olympic Movement, but also a vision of the future of life.
COZY PUNCH Resort
COZY PUNCH has designed the Paris store as a fun transit place, allowing visitors and Parisians to immerse themselves in the exquisite world of COZY PUNCH during the break from Olympic sporting events. Inspired by Wes · Anderson's film The Grand Budapest Hotel, The COZY PUNCH RESORT instantly transports us to a relaxed, colourful and whimsical realm.
The Paris store is divided into several sections, where fashion and sports enthusiasts can find casual sportswear for everyday wear, and discover the innovative technology of COZY PUNCH's high-tech fabrics. In the "Cozy Collagen Spa" area, you can find COZY PUNCH clothing containing collagen fabrics, and feel the nourishment and care brought by the fabric to every inch of skin; In the "Beach Club" area, you can experience clothing with UV protection to keep your skin safe from the summer sun.
COZY PUNCH'S RELAXED, RESORT-INSPIRED OUTFITS ARE COMPLEMENTED BY A HOST OF SUMMER ACCESSORIES, AS WELL AS LIMITED-EDITION SHIRTS AND T-SHIRTS DESIGNED FOR THE PARIS OLYMPICS. All selected items will also be available on the COZY PUNCH website.
Located at 20 rue Thorigny in the heart of the lively Marais, COZY PUNCH Paris has become a must-visit destination during the Olympic Games and is open from 23 July to 11 August.
ABOUT COZY PUNCH:
In 2018, the founder of COZY PUNCH founded the BU LAB Functional Laboratory, which is deeply engaged in the research and development of fabrics, aiming to find human comfort experience and yarn fabrics. With 33 years of experience in the industry, BU LAB is the only textile mill in the world that produces 60 knitted fabrics, and is well-known for its highly elastic functional fabric technology, which is favored by well-known sports and shapewear brands.
Founded in 2021, COZY PUNCH is a high-end functional fashion brand that uses yarn to maintain the second skin of the body, and combines functional fabrics with fashion design to create a sense of life. Through the ingenious combination of technology and life, COZY PUNCH allows the world to see the "power of cloth", integrates professional yarn and special processing technology, and truly faces the world with its functions, setting off a revolution in human comfort, wearing it is as comfortable as a "second skin", showing the healthy beauty and new lifestyle of modern women.